Yahoo gets local on phones

Starting yesterday in the US and spreading around the globe later this year, Yahoo search results made from mobile phones will be customized to the zip code the search comes from. It’s called Yahoo OneSearch, and according to Sr. VP of Yahoo’s Connected Life business unit, they "are now putting search on every mobile phone that has a browser." A search for a movie that is playing will return local theatres where it is playing, user reviews, and news related to the movie. Yahoo’s results are listed on one page in headline format and categorized by type. Finding the same results using Google’s mobile search takes a number of additional steps. Yahoo has signed deals to include this in four out of the five major cell phone carriers: Nokia, Motorola, Samsung Electronics and LG Electronics. It’s included in Yahoo! Go service and can be downloaded on a large variety of phones today.

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