at&t’s new data plans
at&t is trying to "raise the bar" so to speak, with their new unlimited messaging packages. Starting April 20th, they will introduce these new packages "as well as increase the messaging buckets on some of the Consumer Data Packages/Bundles." They also began taking shots at the other carriers by comparing their new service offerings to Verizon, Sprint, and T-Mobile, yet T-Mobile’s unlimited messaging plan is cheaper than theirs.
Here are some key selling points from this document:
- Cingular is now offering UNLIMITED MESSAGING in two new packages – so customers can send/receive as many Text, Picture, Video & Instant Messages as they want with anyone in the U.S without worrying about overage charges!
- Customers can enjoy up to 50% more text, picture and video messages at the same great price on several plans!
- Simplified billing on MEdia Max Unlimited and Messaging Unlimited plans
More competitive in the marketplace—better customer value allows sales reps to overcome customer objections. - Increase demand for Messaging Packages & MEdia Bundles, thus increasing the opportunity to sell data features!
Their new plans start at $4.99, and reach $39.99 for the all you can eat bundle which includes unlimited messages like SMS, MMS, IM, MEdia Net, Cingular Video, and even unlimited M2M.
Click here to download the full PDF!
Jonathan S. Geller
Jonathan Geller is the founder of Boy Genius Report, now known as BGR. What began as a column on popular gadget blog Engadget quickly grew into one of the site’s biggest draws, and Jonathan soon detached the wildly popular column to create what has since become the biggest mobile news destination in the world.
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