Grand Theft Auto IV Sales Exceed Expectations, by a lot
If anyone was wondering why Take Two Interactive recently refused EA’s $2 billion acquisition offer, this should clear things up for you. Week one sales figures are in for Take Two’s recently-released and oh so highly-anticipated Grand Theft Auto IV and to say the game is a success is an understatement. In the first seven days of the game’s availability, GTA IV raked in over $500 million in international sales. Yes, that’s a five with eight zeros after it; a solid percentage over the $350 – $400 million that was being predicted. With over 3.6 million copies sold on the first day of the game’s availability and a grand total of over 6 million units sold as of yesterday, Take Two’s latest gem even exceeded Halo 3 figures in both first day and first week sales. Perhaps equally as impressive is the fact that takers are overwhelmingly impressed with GTA IV and buyer’s remorse is almost non-existent from what we’re reading. Nice job Take Two… Fight the power. It this doesn’t shut shareholders up, we’re not sure what will.
Zach Epstein
Zach Epstein is the Executive Editor of BGR. He has 10 years of industry experience, first in marketing and business development with two private Telcos, then as a writer and editor covering business, technology and telecommunications.
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