Twitter SMS fever returns to Canada courtesy of Rogers and Fido
Big news today for our friends up north who have been plagued with cold sweats and night tremors ever since November when SMS service was disabled in Canada. When the service was initially killed, Twitter cited billing issues as the reason. It may have taken a while to resolve those issues, but Rogers has just announced a partnership with Twitter that will revive SMS and allow users to both send and receive tweets via text. What’s more, the new deal applies to both Rogers and Fido customers. Canadians, rejoice! Shortcode 21212 has officially been revived and any and all texts exchange will be covered by your SMS plan. In other words, feature phone users no longer have to worry about how to tell all their friends about the string of minutia that combines to make up each day. Woo!
Zach Epstein
Zach Epstein is the Executive Editor of BGR. He has 10 years of industry experience, first in marketing and business development with two private Telcos, then as a writer and editor covering business, technology and telecommunications.
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