Blockbuster to pilot Total Access video game rentals
We’ve long since given up on Blockbuster and the debacle that is Total Access. As the company continues to struggle with the evolving home entertainment industry, Blockbuster repeatedly reminds us all that it just doesn’t get it. That won’t stop it from trying though. According to the Wall Street Journal, Blockbuster will finally begin piloting the addition of video games to its through-the-mail movie rental service sometime in June — the goal will still be to launch the service nationally in 2H of this year. This isn’t the first time we’ve heard rumblings of video games being added to the pot but apparently it took a bit longer than expected to get the pilot rolling. Still no word on how video game packages will be priced or whether the half-price in-store game rentals will indeed be part of the offer, but to be honest we don’t really care. The Blockbuster ship has already sailed as far as we’re concerned.
Zach Epstein
Zach Epstein is the Executive Editor of BGR. He has 10 years of industry experience, first in marketing and business development with two private Telcos, then as a writer and editor covering business, technology and telecommunications.
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