Toshiba dances on HD DVD’s grave, gets in bed with Blu-ray
Following a long a grueling battle that forced the company to bury its now-defunct “next generation” home entertainment media tech, Toshiba was left bleeding worse than a naked cheerleader in an axe murderer flick. It’s been just over a year since we all attended HD DVD’s $1 billion funeral and now it appears that Toshiba is done grieving. A year is enough time, right? According to the the Japanese newspaper the Yomiuri Shimbun, the beaten electronics giant plans to join the dark side and issue a Blu-ray player by year’s end. It’s first BD offering will reportedly play DVDs as well as Blu-ray discs, though the price point is still unknown. Tosh is supposedly considering a Blu-ray recorder as well but no time line was specified so odds are we won’t see it this year. The move makes sense of course — Toshiba has to keep up with the times and 1080p is hotter than Hansel right now. It’s going to have to sell a whole lot of players to make up for that $1 billion it lost in the format war, however. Best of luck to you, Tosh.
[Via HD-Report]
Zach Epstein
Zach Epstein is the Executive Editor of BGR. He has 10 years of industry experience, first in marketing and business development with two private Telcos, then as a writer and editor covering business, technology and telecommunications.
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