RadioShack to rebrand as The Shack?
Engadget reported a little while ago that RadioShack stores would be going through a name change — from RadioShack to simply The Shack. Apparently RadioShack corporate won’t change their name but in an effort to refresh and update their brand image (we suppose no one actually buys radios at RadioShack anymore) they’re going to be slowly transitioning existing stores to the new name starting this week. There’s also word of some abnormally-sized laptop stunt prop somewhere in the mix but we won’t bore you guys with the details on that.
Jonathan S. Geller
Jonathan Geller is the founder of Boy Genius Report, now known as BGR. What began as a column on popular gadget blog Engadget quickly grew into one of the site’s biggest draws, and Jonathan soon detached the wildly popular column to create what has since become the biggest mobile news destination in the world.
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