Apple intros lame Laptop Hunters response; beats same drum over, and over, and over, and over
Apple’s “I’m a Mac” ads were awesome when they first came out; witty, fun, amusing and effective. Now they’re just plain boring. Cupertino’s creative crew is seemingly running on fumes at this point, and in what we would think is a pretty major spot for the team — Apple’s response to Microsoft’s successful Laptop Hunters ads — it swung and missed big time. The new Apple spot beats the same old virus drum and then in the final movement of this tour de crap, Puddy hands the shopper a card and says, “When you’re ready to compromise, you call me.” Good call guys. In the midst of a recession where the name of the game is compromising luxury for necessity and functionality, that’s the road you chose to take. Grade: F. Hit the jump for the commercial.
Zach Epstein
Zach Epstein is the Executive Editor of BGR. He has 10 years of industry experience, first in marketing and business development with two private Telcos, then as a writer and editor covering business, technology and telecommunications.
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