AT&T and Verizon to play nice, agree to stop suing each other

Verizon struck a nerve with AT&T when they launched their “There’s a Map for That” ad campaign last month, a campaign that called into question the level of 3G service provided by the number two wireless company in the States. AT&T’s feelings were so hurt that it filed a lawsuit against Big Red, alleging that the claims made about its network were misleading and false. After a judge denied AT&T’s case, Ma’ Bell decided fire back with its own add campaign, staring fat Luke Wilson. AT&T’s advertisements emphasized how whimsical and majestic their network actually is — hell, even Apple threw their hat in the ring boasting of the iPhone/AT&T’s ability to use 3G voice and data channels simultaneously. Well friends, today AT&T and Verizon finally agree on something… they are going to stop suing each other. The Business Insider is reporting that the two companies have agreed to cease and desist with further lawsuits surround the “Map for That.” We have to be honest, we’re a little disappointed. We were hoping this advertising madness will would last all the way up to the Superbowl and make for some killer commercials.

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Tags: Ads, AT&T, court, lawsuits, There's A Map for That, Verizon