Mobile application market could grow to over $15 billion by 2013?
TechCrunch found an interesting study by analyst firm research2guidance. The study claims that the mobile application market place could grow from a $1.94 billion business in 2009 to a $15.65 billion business in 2013; a growth rate of around 807%. The study also predicts the smartphone user base to grow from 100 million to 1 billion in that same time frame. Numbers like these should certainly get the attention of major corporations and could be the motivating factor in the proliferation of corporate mobile applications. Currently, only 10% of the Fortune 2000 are engaging their customer base with a mobile application. This got us wondering… what corporate mobile app do you use frequently? I personally use the Bank of America and New York Times applications almost daily.
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