Apple TV becoming iTV, getting application support, yet losing full HD?

By: | Aug 11th, 2010 at 09:09PM
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Filed Under: Entertainment, TV

Engadget is following up on their previous story about an updated Apple TV set to hit the market as a $99 set top box, complete with iPhone 4 internals. Their new report details Apple’s supposed plans to rename the living room companion from Apple TV to iTV. It also sheds some more light on what everyone has rumored — iOS applications will, in some form, make an appearance on the device. Streaming iTunes services obviously look to be a lock, however, it’s not all downhill apparently. If Engadget’s sources are right, Apple’s newest set top box won’t be able to output full HD video. Not 1080p, not 1080i — just 720p. It’s inability is being blamed on the Apple A4 CPU, though the current iPhone 4 can handle that just fine. We’re looking at an announcement in “the Fall” though Apple’s September iPod event might be a nice occasion, don’t you think?

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Jonathan S. Geller

Jonathan S. Geller

Jonathan Geller is the founder of Boy Genius Report, now known as BGR. What began as a column on popular gadget blog Engadget quickly grew into one of the site’s biggest draws, and Jonathan soon detached the wildly popular column to create what has since become the biggest mobile news destination in the world.


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