AT&T’s early upgrade smartphone program detailed. Spoiler: they made it $125 more expensive
Here is what we have just found out… AT&T recently modified their early upgrade program for smartphones, and due to smartphones becoming “increasingly more sophisticated” — and the cost of the devices increasing — AT&T has increased their $75 early upgrade fee to $200. That means a BlackBerry Bold 9700 that would have cost you $275 will now cost you $399. Quick messaging and basic phones are not subjected to the new change. AT&T told employees that, “This change to our exception pricing is necessary to maintain our ability to provide customers with the best selection of devices and maintain our leadership in the Smartphone category.” And hey, with Verizon charging a $350 ETF for advanced devices, it was only a matter of time before AT&T started exploring their options.
Jonathan S. Geller
Jonathan Geller is the founder of Boy Genius Report, now known as BGR. What began as a column on popular gadget blog Engadget quickly grew into one of the site’s biggest draws, and Jonathan soon detached the wildly popular column to create what has since become the biggest mobile news destination in the world.
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