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T-Mobile myTouch 4G ad kicks Apple’s iPhone in the Ma Bells

Updated Dec 19th, 2018 6:52PM EST
BGR

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Following T-Mobile’s announcement that its 3G HSPA+ network is now its 4G HSPA+ network, the company has already stepped up its marketing in several areas. Our favorite, without question, is a new ad the carrier is running for the T-Mobile myTouch 4G. The ad mirrors the style of Apple’s “I’m a Mac” campaign, and takes shots directly at Apple’s iPhone and the “old AT&T network” the popular handset is apparently forced to carry on its back. The spot goes on to boast the T-Mobile 4G network’s ability to let users video chat anywhere, whereas iPhone users can only make FaceTime calls while connected to Wi-Fi. In the end, it’s a great playful ad that hits the iPhone where it hurts… right in the Ma Bells. Hit the jump for the video.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.