T-Mobile myTouch 4G ad kicks Apple’s iPhone in the Ma Bells
Following T-Mobile’s announcement that its 3G HSPA+ network is now its 4G HSPA+ network, the company has already stepped up its marketing in several areas. Our favorite, without question, is a new ad the carrier is running for the T-Mobile myTouch 4G. The ad mirrors the style of Apple’s “I’m a Mac” campaign, and takes shots directly at Apple’s iPhone and the “old AT&T network” the popular handset is apparently forced to carry on its back. The spot goes on to boast the T-Mobile 4G network’s ability to let users video chat anywhere, whereas iPhone users can only make FaceTime calls while connected to Wi-Fi. In the end, it’s a great playful ad that hits the iPhone where it hurts… right in the Ma Bells. Hit the jump for the video.
Zach Epstein
Zach Epstein is the Executive Editor of BGR. He has 10 years of industry experience, first in marketing and business development with two private Telcos, then as a writer and editor covering business, technology and telecommunications.
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