RIM addresses Dell’s plan to ditch BlackBerry
In an interview published Friday, Dell CFO Brian Gladden stated that the company would be ditching its cache of approximately 25,000 BlackBerry handsets and replacing them with Dell smartphones. The news comes ahead of Dell’s Venue Pro launch, which is scheduled to take place later this month in the U.S. Following Gladden’s comments that Dell would likely save 25% on communication costs by dumping BlackBerry smartphones and servers, RIM has issued a response. “We find it highly unlikely that they will actually save any money with this move and far more likely they were looking for a little free publicity,” RIM’s Senior Vice President of Corporate Marketing Mark Guibert told Dow Jones Newswires in an email. The company’s response is short and to the point, though it doesn’t really address the fact that BlackBerry devices often require more expensive data plans than other smartphones. Businesses that use BlackBerry handsets also incur additional costs associated with BlackBerry Enterprise Servers.
Zach Epstein
Zach Epstein is the Executive Editor of BGR. He has 10 years of industry experience, first in marketing and business development with two private Telcos, then as a writer and editor covering business, technology and telecommunications.
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