LG exec says Windows Phone 7 sales aren’t meeting expectations, OS is ‘boring’ to some
LG’s global head of marketing strategy and planning James Choi may soon find himself in hot water following a few loose comments made to British blog Pocket-lint. Of Windows Phone 7 devices sales, Choi said sales have not met the phone maker’s expectations thus far. “From an industry perspective we had a high expectation, but from a consumer point of view the visibility is less than we expected.” Choi went on to say that savvy users might find Windows Phone 7 “boring” after using it for a short period of time, but that there are other consumers the platform appeals to. “For tech guys like us it might be a little bit boring after a week or two, but there are certain segments that it really appeals to,” said Choi. “We strongly feel that it has a strong potential even though the first push wasn’t what everyone expected.” LG release a pair of Windows Phone 7 devices last year — the Optimus 7 and AT&T’s LG Quantum. Neither device received ovely positive reviews.
Zach Epstein
Zach Epstein is the Executive Editor of BGR. He has 10 years of industry experience, first in marketing and business development with two private Telcos, then as a writer and editor covering business, technology and telecommunications.
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