Zune is dead – long live Zune
Who would have ever thought getting a Zune tattoo might be a bad idea? Microsoft is killing Zune, reports Windows watcher Paul Thurrott. Not the services, of course — they’ll live on in some way, shape or form. But the Zune brand and logo are not long for this world, Thurrott claims. The Microsoft expert thinks the brand will be phased out over a period of time, with the related services possibly rolling into the Windows Live brand, and he says the process has already begun. When confronted with this rumor, Microsoft’s response was anything but a denial: “We’re not ‘killing’ any of the Zune services/features in any way. Microsoft remains committed to providing a great music and video experience from Zune on platforms such as Xbox LIVE, Windows-based PCs, Zune devices and Windows Phone 7, as well as integration with Bing and MSN.”
Zach Epstein
Zach Epstein is the Executive Editor of BGR. He has 10 years of industry experience, first in marketing and business development with two private Telcos, then as a writer and editor covering business, technology and telecommunications.
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