Apple paid 300-400% premium for new iPad 2 display order, report claims
Apple has reportedly placed a new order for 30 million display panels per year from leading display manufacturer AU Optronic. The unconfirmed report from Taiwan Economic News suggests Apple paid a huge 300-400% premium to lock in the order, which could see AU Optronics produce up to 100,000 iPad 2 displays each day. The order accounts for about half of the global tablet market, the report claims. Apple had sourced its 9.7-inch iPad 2 displays from LGD and Samsung and some manufacturing took place in Japan, which could be part of the reason for Apple’s willingness to pay a premium to a new supplier. It is also unclear if the move is a response to light leakage problems many have reported with Apple’s current iPad 2 displays.
Zach Epstein
Zach Epstein is the Executive Editor of BGR. He has 10 years of industry experience, first in marketing and business development with two private Telcos, then as a writer and editor covering business, technology and telecommunications.
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