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Sprint cancels plans to launch 4G BlackBerry PlayBook citing lack of demand

By: | Aug 12th, 2011 at 03:00PM
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Filed Under: Breaking, Tablets

Sprint has abandoned its plans to launch a version of Research In Motion’s BlackBerry PlayBook tablet with an embedded 4G WiMAX radio. The nation’s No. 3 wireless carrier cited a lack of demand among business customers as its reasoning for the cancellation, The Wall Street Journal reports. “It’s an interesting concept, it just hasn’t caught on with business customers as much as they would like,” said president of Sprint’s business markets group, Paget Alves. “There are so many tablets in the market, it creates confusion for the average customer.” Sprint announced in January that it would release a 4G BlackBerry PlayBook sometime this summer, and a Sprint spokesperson told The Journal that the decision to not release the 4G PlayBook will have no impact on the carrier’s relationship with RIM.

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Zach Epstein

Zach Epstein

Zach Epstein is the Executive Editor of BGR. He has 10 years of industry experience, first in marketing and business development with two private Telcos, then as a writer and editor covering business, technology and telecommunications.


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