BlackBerry loyalty tops all other smartphone brands in U.K.
Research In Motion’s line of BlackBerry smartphones retained British customers better than any other manufacturer’s devices during the three-month period ending in July. Among BlackBerry users in the United Kingdom who purchased new smartphones during that period of time, an impressive 69.9% chose to purchase a new BlackBerry smartphone rather than stray to a new vendor. The impressive stat comes from comScore’s recent MobiLens report, and it bests Apple in the No. 2 spot with a 65.2% retention rate and distant No. 3 HTC at 48.1%. Nokia (33.5%) and Samsung (29.4%) rounded out the top-5, and Sony Ericsson trailed with 22.5% in the No. 6 spot. A graph illustrating manufacturer retention rates in the U.K. over the past three months follows below.
Zach Epstein
Zach Epstein is the Executive Editor of BGR. He has 10 years of industry experience, first in marketing and business development with two private Telcos, then as a writer and editor covering business, technology and telecommunications.
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