Tablet takeover: Pew study shows how tablets are changing consumer behavior [infographic]
Tablet adoption is exploding in the United States and a new study conducted by Pew Research Center shows that 11% of consumers in the U.S. now own tablets just 18 months after Apple redefined the category in March of 2010. According to Pew’s survey of 1,159 tablet owners in the U.S., 77% of them use their tablets daily — about 90 minutes per day on average — and 53% of tablet owners use their slates to read news each day. 67% of owners in the U.S. use their tablets for general web browsing, and other popular activities include sending and receiving email (54%), social networking (39%), gaming (30%), reading books (17%) and watching movies and videos (13%). A massive infographic highlighting key findings from Pew’s study follows below.
Zach Epstein
Zach Epstein is the Executive Editor of BGR. He has 10 years of industry experience, first in marketing and business development with two private Telcos, then as a writer and editor covering business, technology and telecommunications.
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