RIM aims to bolster business sales with free PlayBook tablet offer
Research In Motion this week revealed a limited-time offer that aims to bolster sales of its BlackBerry PlayBook tablet to enterprise customers. Between now and December 31st, BlackBerry business customers who purchase two PlayBook tablets from an authorized reseller will get a third PlayBook for free. They will also receive one free premium accessory for every two PlayBook tablets purchased, and they may choose from a black leather sleeve, a charging pod or a 6-foot HDMI cable. While some find that RIM’s PlayBook gets the job done as a recreational tablet, business customers may not share that opinion. BGR exclusively reported on Tuesday that RIM would be delaying the OS 2.0 update that will bring email and other PIM services to the device until next year. RIM confirmed our report later that evening, and also confirmed that standalone BBM capabilities would not be included in the February software release.
Zach Epstein
Zach Epstein is the Executive Editor of BGR. He has 10 years of industry experience, first in marketing and business development with two private Telcos, then as a writer and editor covering business, technology and telecommunications.
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