iPhone and iPad users account for 92% of mobile purchases, study finds
Users of Apple’s iPhone smartphones and its iPad line of tablets accounted for 92% of all mobile purchases made thus far in December, a recent study by eCommerce company RichRelevance found. That figure is up from April 2011 when a similar study conducted by the firm found that Apple’s iOS devices accounted for 88% of non-desktop online shopping. Beyond being more frequent shoppers, RichRelevance also found that iOS users are bigger spenders than their Android counterparts — the average purchase made from an iOS device was $123 in December while the average Android-originated mobile purchase amounted to $101. Both iOS users and Android users top those who shop from desktop PCs, as they spent an average of just $87 per order in December according to the company. Overall, RichRelevance found that shopping from mobile devices has doubled from 1.87% of all online shopping to 3.74% over the past nine months.
Zach Epstein
Zach Epstein is the Executive Editor of BGR. He has 10 years of industry experience, first in marketing and business development with two private Telcos, then as a writer and editor covering business, technology and telecommunications.
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