BlackBerry users are older and wealthier than average smartphone users, study suggests

By: | Jan 27th, 2012 at 07:15AM
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Filed Under: Mobile

BlackBerry owners tend to be older and wealthier than other smartphone users according to a new report released this week. Data from comScore Data Mine suggests BlackBerry users are “more likely to have a household greater than $75,000 when compared to average smartphone owners.” BlackBerry owners were also more likely to have at least part of all of their monthly mobile bill paid for by their employers. We’re not surprised, taking into consideration the vast number of enterprise users that still own a BlackBerry for work. “BlackBerry users over indexed in all age segments 35-64 in November 2011, with the 55-64 age bracket showing the highest index of 120,” comScore said in its report, which found the fewest number of Blackberry users between the ages of 18 and 24.

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