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Samsung hires protesters and tells Apple to ‘wake up’ [video]

Updated Dec 19th, 2018 8:24PM EST
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A marketing agency called Tongue has reportedly begun a guerrilla marketing campaign against Apple in Australia. The agency recently hired protesters who were sent in a large black bus to an Apple Store, where they repeatedly chanted “Wake Up.” To accompany the protest, Tongue created a website called “Wake Up Australia” that includes a countdown to the launch of the Galaxy S III, leading many to believe that the agency was hired by Samsung. The South Korea-based vendor has previously targeted Apple on more than one occasion, and promises its latest flagship smartphone will help users “stand out from everyone else.” The incident was captured on film by an Australian blogger and the video follows below.

[Via AndroidAndMe]

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Dan joins the BGR team as the Android Editor, covering all things relating to Google’s premiere operating system. His work has appeared on Fox News, Fox Business and Yahoo News, among other publications. When he isn’t testing the latest devices or apps, he can be found enjoying the sights and sounds of New York City.