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Windows Phone overtakes iPhone in world's largest smartphone market

Updated Dec 19th, 2018 8:25PM EST
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Analysts repeatedly harp on how important China is for Apple’s iPhone. The Cupertino, California-based consumer electronics giant’s iPhone 4S launched in China earlier this year but despite reports of continuing negotiations, China Mobile — the world’s largest telecom carrier — still does not offer Apple’s iPhone to its massive subscriber base. But as Apple continues its efforts to make headway in the world’s largest smartphone market, an underdog has reportedly taken an early lead.

According to Michel van der Bel, chief operating office at Microsoft for the Greater China region, Microsoft’s Windows Phone market share now sits at 7% in China. At last count, Apple’s share of the smartphone market in China was 6%, Emerce reports.

“We have only just begun,” van der Bel said. He continued, noting that the combination of Windows Phones and Windows 8 tablets will help Microsoft succeed in the Chinese market. “Our smartphone and tablet-pc are hybrid, making them suitable for the consumer, but also easy to insert within an existing company infrastructure. This will allow us to better anticipate the consumerization of IT than many competitors.”

The first Windows Phone-powered smartphone for the Chinese market launched less than two months ago.

[Via WMPoweruser]

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.