Did we nail it or what? Today Rogers announced the creation of chatr, the low-cost wireless brand we exclusively told you about last week. Created to serve what Rogers calls a “niche” market that is not currently served by its flagship and value brands Rogers Wireless and Fido, chatr will offer no contract voice and text plans as well as unlimited talk and text plans. Data is not a part of chatr’s game plan. According to Rogers, the big draw of chatr is not only its great plans, but that for...

Forgive us for keeping this really short, but there’s still a lot of information we don’t know. Over the last few days, we’ve been hearing a lot of Canadian birdies singing that Rogers Wireless is planning to launch a new wireless brand in Canada. To be known as Chatr, the carrier is said to have been created solely for the purpose of putting wireless upstarts WIND Mobile and Mobilicity out of business by offering affordable handsets and great rate plans. It is said that the training of emp...