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Zach Epstein |May 9th, 2012 at 10:45AM
Now that T-Mobile and AT&T don’t have to pretend to like each other anymore, the nation’s No.4 carrier can go back to attacking AT&T and its top-selling smartphone, Apple’s iPhone 4S. T-Mobile debuted a new TV commercial this week that once again takes aim at AT&T’s slow network and Apple’s popular iPhone. ”If this is the speed of the iPhone 4S on AT&T, what does 4G speed on T-Mobile look like?” the ad’s narrator asks as a man cruises along the ...
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Zach Epstein |Feb 9th, 2012 at 11:01AM
With great power comes great responsibility — and a flurry of advertising campaigns that target your wares. Samsung tried to make its name a verb in a recent round of anti-Apple ads where senseless iPhone owners got “Samsunged,” and the South Korea-based vendor’s campaign culminated with a $10 million extravaganza that aired during the Super Bowl. Amazon is next up to the plate, and the company’s recent commercial takes aim at Apple’s iPad. A woman sunbathing and reading a boo...
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Zach Epstein |Feb 6th, 2012 at 10:45AM
As the world champion New York Giants fought to hold New England scoreless in the fourth quarter of Super Bowl XLVI, another battle was raging off the field — Samsung’s string of anti-Apple commercials culminated with a 90-second TV advertisement that cost the South Korea-based vendor more than $10 million for the airtime alone. Following a series of ads that depict Samsung smartphones as the cool alternative to Apple’s iPhone, Samsung’s new commercial showcases the vendor’s new supe...
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Zach Epstein |Jan 24th, 2012 at 10:00AM
While smartphone users in general may eventually be caught in the crossfire brought about by Apple and Samsung’s patent battles, a very specific group of smartphone users has become collateral damage in Samsung’s new anti-iPhone advertising campaign: baristas. Samsung’s first run in its new campaign included a quick poke at a creative barista, but now the men and women who serve up hot coffee on a daily basis are the focus of Samsung’s playful attack. Dubbed “Urban Camping,”...
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Zach Epstein |Jan 20th, 2012 at 01:10PM
Following Samsung’s recent run of television advertisements depicting iPhone users as mindless hipster sheep, the company’s ad firm is back with another spot that again takes aim at Apple fans. The new ad shows iPhone 4 owners camped outside an Apple Store waiting for the latest iPhone model to finally go on sale. As people in line watch the first iPhone 4S unboxing video from London, they’re disappointed to learn that the phone “looks like last year’s phone.” Then when a G...
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Zach Epstein |Nov 23rd, 2011 at 10:05AM
Despite continued confusion, early complaints of weak battery life and a new phone that looks exactly like the previous-generation model, flocks of hipster sheep lined up outside Apple Stores to buy the iPhone 4S simply to be part of the cool crowd. This is the picture Samsung paints in a clever new ad for the Galaxy S II, which is billed as the free thinker’s alternative to Apple’s herd-hooking iPhone. The Samsung Galaxy S II features 4G speeds, a big bright display and a fresh new look, but even...
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Zach Epstein |Oct 21st, 2011 at 09:35AM
Apple’s first television advertisement for the iPhone 4S began airing on Thursday and it bills the new smartphone as Apple’s most amazing iPhone yet. Titled simply “Assistant,” the ad places Apple’s new virtual personal assistant Siri front and center as it rapidly passes through a montage of iPhone 4S owners calling on Siri for help. One man asks Siri how to tie a bow tie, while a concerned woman asks for the fastest route to Hartford Hospital. A businessman asks Siri to resched...
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Todd Haselton |Oct 10th, 2011 at 09:00PM
Two leaked advertisements for one of Nokia’s first Windows Phones have been published by Pocketnow. The ads refer to the device as the “Nokia 800,” which could be the “Sea Ray” that has surfaced several times. One of the images also suggests the Nokia 800 is equipped with an 8-megapixel camera, although other specifications are still unknown. There is a blue Nokia 800 in the second image, which implies the phone will be, in typical Nokia fashion, available in several different c...
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Todd Haselton |Jul 18th, 2011 at 08:25PM
A developer named Michael Lee Johnson recently decided to advertise his Google+ profile on Facebook. Unfortunately, it might not have panned out as well as Johnson had hoped. Johnson’s self-made advertisement, which said “If you’re lucky enough to have a Google+ account, add Michael Lee Johnson, Internet Geek, App Developer, Technological Virtuoso” under the headline “Add Michael to Google+” was pulled by Facebook shortly after he posted it. Worse, Facebook took the matte...
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Zach Epstein |May 11th, 2011 at 03:08PM
Apple has reportedly confirmed to a developer that it is no longer serving advertisements tied to its iAd platform in iOS apps geared toward children. When Mike Zornek — developer of Dex, a free Pokemon app for the iPhone and iPod touch — noticed iAd ads were no longer being served in his app, he contacted iAd support. The purported reply he received from Apple reads as follows:Hello Michael,We periodically review the apps in the iAd Network to ensure that all apps receiving ads are aligned with the need...
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Jonathan S. Geller |Apr 28th, 2011 at 11:48AM
Can’t get enough Sony tablet madness? The company has just posted a teaser video for their just announced S1 and S2 tablets set to debut later this fall. We’re talking about products that could change at any time (even the names aren’t final), but it’s still great to see a visual representation of what they’ll presumably offer, no? (more…)
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Andrew Munchbach |Apr 21st, 2011 at 02:20AM
The first commercial promoting Samsung’s new flagship Android handset — the Galaxy S II — was a bit bland. And while we can’t say this second commercial sport has blown us out of the water, it does a much better job accentuating one of the device’s new enhanced features, Voice Talk. Bottom line: if you find yourself in the Arctic — wearing a parka, mukluks, and mittens — Voice Talk is going to be extremely useful. The thirty-second clip is after the break. (more…)
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Andrew Munchbach |Apr 18th, 2011 at 10:31PM
Samsung is starting to advertise its new flagship Android smartphone, the Galaxy S II. In its first commercial spot, the Galaxy S II’s screen is portrayed as being so realistic, you are compelled to drown it in a tank of water… or something like that. The twenty-one second spot pimps the phone’s Super AMOLED Plus prowess, albeit in a rather boring fashion. Regardless, if you’re interested in seeing the G-rated commercial it’s waiting for you after the break. (more…)
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Todd Haselton |Apr 15th, 2011 at 01:30AM
Can’t say we all didn’t see this one coming. According to a new report from the Internet Advertising Bureau (IAB), annual revenue for Internet advertising surpassed newspaper ad revenues for the first time in 2010. The IAB said the record breaking $26 billion in ad revenue last year was up 15% from the $22.66 billion reported in 2009. Search remains the biggest category in online ads and represented 45% of all revenues during the fourth quarter of 2010, but the IAB says display/banner ads are grow...