'Ads'

Samsung’s ‘brilliant’ Galaxy Note ad named most effective in U.S. [video]

By: |Apr 3rd, 2012 at 03:25PM
Filed Under: Mobile
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Samsung’s Galaxy Note “phablet” is a hit, with the company having sold more than 5 million units to end users around the world. While Samsung has not yet shared any region-specific sales data, any success the phone has had in the United States can be attributed to the company’s advertising, a new study suggests. The huge handset’s launch in the U.S. was precluded by a series of ads most agree were not terribly effective — including one where the vendor tried to coin the term &#...

Google wants to listen to your phone calls to promote ads

By: |Mar 23rd, 2012 at 12:25PM
Filed Under: Mobile
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Google is attempting to file a patent that would thrust smartphone users into Orwell’s “1984.” TheNextWeb reported on Wednesday that the search giant is looking to patent a technology that can analyze the background noise during mobile phone calls and then serve up advertisements based on the environmental conditions Google hears. In short, the company’s famous “don’t be evil” motto may soon evolve into “we are going to listen to your phone calls to make money....

Android apps with ads found to pose privacy and security risks

By: |Mar 20th, 2012 at 10:05PM
Filed Under: Mobile, Security
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Researchers from North Carolina State University have found that mobile applications that integrate advertisements pose privacy and a security risks. The team conducted a study that examined 100,000 apps from the Google Play market and noticed that more than half contained “ad libraries,” while 297 of the apps included “aggressive ad libraries” that could download and run code from remote servers. Researchers also found that more than 48,000 of the apps that were examined could track l...

Facebook brings ads to mobile news feed and logout screen

By: |Feb 29th, 2012 at 05:30PM
Filed Under: Mobile
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Facebook on Wednesday announced at the company’s Marketing Conference that premium ads will now appear in its mobile application. Advertisements will be displayed on mobile news feeds — much like Twitter’s “promoted” tweets — starting immediately, with desktop logout screen advertisements scheduled to roll out in April. Previously, users would only see ads in the sidebar and news feed on the desktop version of Facebook. The move comes as the social networking giant is in the proce...

AT&T’s Nokia Ace to receive $100 million marketing push

By: |Jan 4th, 2012 at 08:25AM
Filed Under: Mobile, Rumor
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Microsoft, Nokia and carrier partners are planning a $100 million marketing push for the Nokia Ace (also known as the Lumia 900) when it launches in the United States. While the Ace isn’t yet official, it has been rumored that AT&T will unveil the device during the Consumer Electronics Show in Las Vegas next week. We exclusively reported in November that the Ace will offer a 1.4GHz processor, a 4.3-inch ClearBlack display and an 8-megapixel camera. Other reports have suggested it will run Windows Ph...

Microsoft hit with lawsuit over Windows Phone ‘Really’ ads

By: |Jul 14th, 2011 at 11:10PM
Filed Under: Legal, Mobile
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A company called Cellrderm has taken Microsoft to court over its Windows Phone “Really” advertisements, according to Adweek. Cellrderm, a gag company that creates commercials for a fake Cellrderm “cell abuse aid” product, argues that it owns the copyrights to the creative content used in Microsoft’s ads and that Microsoft copied its work in its “Bedroom” and “Bathroom” commercials. You’ve probably seen the ads on TV: in one, a man is too busy on his ...

Nokia may soon launch $130M Windows Phone ad campaign

By: |Jul 14th, 2011 at 07:01AM
Filed Under: Business, Rumor
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Nokia may be preparing to kick off a monstrous advertising blitz alongside the launch of its first round of Windows Phones, UK-based Marketing Magazine reports. The advertising campaign, which will apparently kick off in October when Nokia finally begins pushing out Microsoft-powered smartphones, is reportedly valued at just under $130 million. The new global campaign will seemingly be a rebranding mission of sorts, and will reportedly run for six months. Nokia has a steep climb ahead as it attempts to slow ...

AT&T teams with Amazon to offer $139 Kindle 3G with Special Offers

By: |Jul 14th, 2011 at 12:31AM
Filed Under: Mobile
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Amazon announced on Wednesday that AT&T will sponsor a new Kindle 3G with Special Offers, a deal that has lowered the price of the device $50 to $139.99. In a statement, AT&T’s CEO Ralph de la Vega said that the Kindle 3G is “by far the fastest growing connected device” on AT&T’s network. Amazon’s “Special Offers” devices come at the cost of ad-sponsored content. Users will see advertisements at the bottom of the screen and can launch the “AdMashR...

Amazon intros ad-supported Kindle 3G for $164

By: |May 25th, 2011 at 10:44PM
Filed Under: eBooks
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Amazon on Monday revealed a new discounted version of its popular Kindle eBook reader. Amazon’s announcement came on the same day Barnes & Noble announced its all-new NOOK eReader. When asked during a Q&A session after Monday’s press conference if Barnes & Noble would ever consider releasing an ad-supported NOOK, CEO William Lynch laughed and said it was highly unlikely — but Amazon seems to be having some success with the ad-supported model. Joining the company’s $114 ad-suppo...

Exclusive

Exclusive blooper reel from Sony Ericsson’s Xperia PLAY campaign with Kristin Schaal [video]

By: |May 25th, 2011 at 08:00AM
Filed Under: Exclusive, Mobile
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As we prepare to finally get our first taste of Sony Ericsson’s Xperia PLAY here in the U.S., we can’t help but think back and remember Sony Ericsson’s hilarious Web-only spots starring Kristen Schaal. We laughed, we cried, and we even readdressed them in a feature covering gaming as a differentiating factor for Sony Ericsson moving forward. It has been a couple of months since the spots first ran but they’re still racking up hits on YouTube, and we’re happy to report that BGR ha...

Apple puts iAd-supported iPhone apps for kids out of business with no notice

By: |May 11th, 2011 at 03:08PM
Filed Under: Mobile, Services
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Apple has reportedly confirmed to a developer that it is no longer serving advertisements tied to its iAd platform in iOS apps geared toward children. When Mike Zornek — developer of Dex, a free Pokemon app for the iPhone and iPod touch — noticed iAd ads were no longer being served in his app, he contacted iAd support. The purported reply he received from Apple reads as follows:Hello Michael,We periodically review the apps in the iAd Network to ensure that all apps receiving ads are aligned with the need...

Apple asks Toyota to pull jailbreak ad campaign

By: |Apr 5th, 2011 at 11:26PM
Filed Under: Mobile
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Toyota recently launched a publicized campaign that placed a special Scion-branded theme pack in the Cydia store for jailbroken iPhone users to enjoy. The move was seen as progressive considering Toyota’s decision to embrace the jailbreak community, but a new report reveals that the theme pack has since been pulled from Cydia. According to the report, Toyota’s advertising agency claims Toyota was contacted by Apple and asked to have the theme removed from Cydia. Toyota complied, of course, and ha...

Featured

Gaming and a girl gone wild: Sony Ericsson looks to the past to define the future

By: |Apr 4th, 2011 at 11:30AM
Filed Under: Featured, Gaming, Mobile
62

According to data released by The Nielson Company in March, Sony Ericsson’s share of the U.S. smartphone market is barely a blip on the radar. Apple and RIM combine to own more than half the market, HTC is coming up behind them with 19%, Motorola holds 11%, Samsung has a 7% share and Sony Ericsson sits somewhere in the “Other” category, grouped among an undefined number of nameless manufacturers that combine to share roughly 3% of the smartphone market in the U.S. But Sony Ericsson smartpho...

Sony Ericsson’s new Xperia PLAY promos are… hilarious [video]

By: |Mar 23rd, 2011 at 03:38PM
Filed Under: Gaming, Mobile
47

Dear ad firm that put together Sony Ericsson’s latest round of Xperia PLAY promos: thank you. In its latest effort to garner some attention for its upcoming gaming Goliath, Sony Ericsson brought actress and comedian Kristen Schaal on board to go over some of the Xperia PLAY’s finer points. In the spots, Schaal uses the Xperia PLAY to shoot herself in the face, watch furry kittens, score a triple-kill, check herself out on YouTube and even… edit some spreadsheets. If you haven’t seen t...