After carrying the popular handset for just five months, Verizon Wireless is already home to one third of iPhone 4 handsets being used in the U.S., according to analytics company Localytics. The Massachusets-based firm notes that the stat is even more impressive when considering AT&T had an eight-month head start with the popular Apple smartphone. Using data traffic from app usage as a gauge, Localytics determined that Verizon Wireless’s iPhone 4 accounted for 20% of iPhone 4 units being used in th...

According to research firm Gartner, although Microsoft shipped 2 million Windows Phone units during Q4 of 2010, it sold 1.6 million units during Q1 of 2011.”Windows Phone saw only modest sales that reached 1.6 million units in the first quarter of 2011,” wrote Gartner. “Devices launched at the end of 2010 failed to grow in consumer preference and CSPs continued to focus on Android.” Gartner is, however, predicting big things for Microsoft’s smartphone operating system. By 2015, the analyti...

Mobile analytics company Chitika has been keeping a running tally of just how many iPhones are running on both AT&T and Verizon. Using the data flowing across its ad network, the company has calculated that almost 1 out of every 8 iPhones in the U.S. — 12.4% — are now running on Verizon Wireless’ network. Just one month ago, Verizon only had a 3% share of U.S. iPhones. Apple’s smartphone has been available on Verizon for just over thirty five — it will be interesting to see if Verizon...

Over the past few weeks, a lot of fuss has been made over the disclosure of a mobile device’s unique identifier to third-parties. Special reports, doomsday headlines… the works. The short version of the story is this: each smartphone has a unique number that identifies it, app makers and third parties are beginning to use this number to build a profile of the phone (and its user), and people are upset about it. The information transmitted is used for a variety of things, one of which is advertising. But i...

Today, Nokia announced that they have signed an agreement to acquire U.S. mobile analytics company Motally. Motally “offers in-application tracking and reporting, and is designed to enable developers and publishers to optimize the development of their mobile applications through increased understanding of how users engage.” Motally’s services are to be adapted for Qt, Symbian, MeeGo, and Java. Nokia has also said they will continue to serve Motally’s current customer base (e.g. Yelp, F...

Here’s an interesting one… Search company Yahoo! has published a press release stating that analytics company comScore misreported their page view numbers for June of 2010. How far off were they? Only about a billion page views. comScore had reported Yahoo!’s page views were down 7.4% in June and Yahoo! is refuting the claim — saying by their numbers views were only down 4.7% (that’s better right?). Yahoo!’s statement read:Due to the size of the error, Yahoo! is making the ...

According to AdMob’s April 2010 Mobile Metrics Report, the number of iPhone OS devices in the US outnumber the amount of Android devices by a ratio of 2:1. AdMob estimates that for all of the 8.7 million Android smartphones in the US, there are 10.7 million iPhones and 18.3 million iPads and iPod touches. Worldwide, AdMob reports that there are 11.6 million Android devices compared to 27.4 million iPhones and 13.4 million iPads and iPod touches. Perhaps the most interesting facet of AdMobs report is ju...

No, you haven’t been imagining things: everyone and their grandma has indeed been using a smartphone to surf the web. From February 2009 to February 2010, AdMob tracked an impressive 193% increase in absolute traffic from smartphones. As it presently stands, or more accurately as it stood at the end of February, the iPhone OS reigned supreme at gobbling up data with 50% stake of AdMob’s smartphone traffic while Android and Symbian came in second and third with 24% and 18% respectively. RIM’...

Grab your tinfoil hat and rip the coaxial out of your TiVo privacy-freaks. Search giant Google has setup strategic partnerships with TiVo and DISH Network to analyze customer DVR data in a move billed to better “align advertisers with viewers.” Google TV will do what Google does best — mine data –  TiVo and DISH will be providing Google with “second-by-second viewing information on who’s changing channels and when, who’s fast-forwarding through commercials and anonymous informat...