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When new CEO Thorsten Henis took the reins at Research In Motion, he immediately pointed to the smartphone vendor’s marketing strategy as an area the company needed to focus on if it hoped to regain share in key markets like the United States. The wheels on RIM’s recent marketing efforts had already been set in motion, however, and early reports suggest that the increased volume of familiar BlackBerry ads aren’t having the impact RIM was hoping for. Read on for more.

I love my iPhone. In fact, I’ve loved every iPhone Apple has launched since the first model was unveiled in 2007. Slowly but surely, Apple has introduced new features and eliminated upon almost every major gripe people had with iOS to push the limits of what we expect from a modern smartphone, and also to keep the platform on par with or even ahead of the competition. Copy and paste, MMS, background apps, multitasking, notifications, folders and much more have been added over time. There is one thing that makes me hate my iPhone every single day though, and I hope Apple is going to address it soon. I need more control over my alerts.

T-Mobile announced on Tuesday the company’s Valentine’s Day sale on all 4G smartphones and tablets. “T-Mobile has a commitment to make the 4G experience affordable and accessible to everyone, so this sweet deal on smartphones and tablets is our Valentine’s gift to consumers,” said T-Mobile’s senior vice president of marketing, John Clelland. “No matter where loved ones live, T-Mobile wants to bring them closer with unlimited talking, photo sharing, video chatting, texting, and more.” The carrier is offering the Samsung Galaxy S II, BlackBerry Bold 9900, HTC Amaze 4G, Lumia 710, SpringBoard tablet and other 4G devices for free with a new two-year agreement. This one-day sale is scheduled for this Saturday, February 11th. Read on for T-Mobile’s press release.

Research In Motion executivess took the stage during BlackBerry DevCon Europe on Tuesday to clear up a few facts about the company’s success with its BlackBerry App World marketplace. RIM’s new CEO Thorsten Heins said BlackBerry App World is now home to more than 60,000 applications, which is a fraction of what’s available in the Android Market or iTunes App Store, and that BlackBerry devices are among the most popular smartphones purchased in the United Kingdom. RIM’s vice president of developer relations Alec Saunders also said that there are 174 million app downloads per month, or about 6 million applications downloaded per day, The Verge reported. Saunders argued that RIM’s BlackBerry App World has 43% more daily downloads per app than Apple’s own iTunes App Store and he said App World can be more profitable as well — BlackBerry apps supposedly earn about 40% more than their Android counterparts, and 13% of BlackBerry developers have made more than $100,000 from their apps. In addition to the app figures, Saunders and Nokia’s head of Qt announced that RIM’s BlackBerry PlayBook OS now supports the Qt developer framework, originally intended for Nokia devices.

Smartphone shipments overtook client PC shipments for the first time in 2011, according to new data from market research firm Canalys. Vendors shipped a total of 158.5 million smartphones in the fourth quarter, representing a 57% increase compared to the 101.2 million units shipped in the same quarter a year earlier. Shipments for the full year of 2011 rose 63% to 487.7 million units, up from 299.7 million shipped in 2010. The PC market only grew 15% to 414.6 million units in 2011, which included an astonishing 274% increase in tablet shipments — tablets accounted for 15% of all PC shipments last year according to Canalys. The firm expects growth in the smartphone market to slow in 2012, with vendors putting more focus on profitability. Canalys’s press release follows below.

Research In Motion’s newly appointed chairwoman of board Barbara Stymiest vowed on Thursday that the changes sweeping the struggling smartphone vendor will continue. RIM announced late last month that company co-founders Jim Balsillie and Mike Lazaridis were stepping down from their roles as co-CEOs and co-chairmen of the board following more than a year of investor unrest. Replacing them atop RIM’s management team was Thorsten Heins, and Barbara Stymiest was named chairwoman of the board. Heins got off to a rocky start but promised that more change was coming, and now Stymiest has gone on record making a similar vow that the shake-up at RIM isn’t over. Read on for more.

Research In Motion released the first set of commercials from its new “Be Bold” advertising campaign on Thursday and while the ads feature new faces, they are nearly identical to the campaign RIM has been running for months. The Waterloo, Ontario-based smartphone vendor was quick to point out that the team of four awkward superheroes that starred in an infographic RIM recently posted were not part of its upcoming advertising blitz, but perhaps they should have been. RIM’s new ads feature BlackBerry devices in real-world situations and they do a good job of showcasing key features like BBM. What the ads are not, however, is different or memorable. RIM’s new CEO Thorsten Heins named the company’s marketing strategy as one of the first orders of business he plans to address in his new role. With an exciting new breed of devices like the BlackBerry London on the horizon, marketing and advertising will be more important than ever for RIM as the company continues struggling to maintain its footing in key markets. A pair of Be Bold ads can be viewed after the break.

Research In Motion’s latest BlackBerry 7 devices has=ve been granted Federal Information Processing Standard (FIPS) 140-2 certification by the National Institute of Standards and Technology (NIST) and the Communications Security Establishment Canada (CSEC). FIPS certification is required before a device can be used by a government agency in either the U.S. or Canada. ”The FIPS 140-2 certification for BlackBerry 7.0 and 7.1 illustrates RIM’s continuing commitment to providing industry-leading, secure, mobile computing platforms for our customers,” said Scott Totzke, Senior Vice President, BlackBerry Security at Research In Motion. “With all of the latest BlackBerry smartphones and the PlayBook tablet certified under the FIPS program, government and security-conscious customers can deploy our entire range of products with confidence.” Devices that received FIPS 140-2 certification include the BlackBerry PlayBook, the BlackBerry Bold 9900, 9790, BlackBerry Torch 9850, 9860 and 910, and the BlackBerry Curve 9350, 9360, 9370 and 9380. RIM’s full press release follows after the break.

Users of Android phones are more likely to have sex on a first date and have one-night stands, according to survey results revealed by Match.com. The survey was conducted by Zoomerang and found that 62% of singles who use Android devices have had sex on a first date, compared with 57% of iPhone users and 48% of BlackBerry users. iPhone users are more likely to date someone in their workplace, with nearly a quarter of iPhone-owning singles having had an office romance in the last five years. More Android users, however, have visited an online dating site, compared to 58% of iPhone users and 50% of Blackberry users. After a first date, iPhone users will wait just one day before contacting an individual again, while Android and BlackBerry users won’t initiate contact until after the second or third date. Users of RIM’s BlackBerry platform are more likely to drink alcohol on the first date, with 67% claiming they have experienced love at first sight — perhaps due to the alcohol. The results were based on Internet surveys conducted with 1,068 Canadian singles between October 13th and 15th last year.

We first saw the BlackBerry London make it way onto the internet a few months back, though I reported that the version that would come to market would look a bit different, and not so Porsche Design look and feel. CrackBerry got a hold of an internal slide with, surprise, a refreshed BlackBerry London that will be RIM’s first BlackBerry 10 smartphone due to launch this fall.

Research In Motion’s newly appointed CEO Thorsten Heins said during his first day on the job that hiring a new marketing boss and revamping the company’s marketing strategy was among his first orders of business. If some of us were unsure why finding a new CMO and revamping RIM’s marketing efforts are such a priority, this new campaign should help clear things up. RIM on Monday introduced four new cartoon superheroes who will help the company spread the word about its products. Gogo Girl can save the day with her “brilliant strategy, a smile or a spatula,” Max Stone is “tough, proud and a little wild,” Justin Steele is “always ready to stick up for his friends and Trudy Foreal is “not afraid to call it as she sees it.” We’re not afraid to call it like we see it either, and we sincerely hope this new cartoon superhero campaign dies on the vine. RIM’s super infographic starring The Bold Team follows below.

UPDATE: RIM posted a note to its blog on Tuesday to clarify that The Bold Team is not a part of its new advertising campaign.

The bathroom is a popular place to use a mobile phone according to the results of a new study. ”The writing is on the stall,” says Nicole Burdette of 11mark, the firm that conducted the survey. ”This study confirms what we all know – that the last private place is no longer private. And, that the ‘mobile-everywhere’ phenomenon is flushing out a host of new opportunities for savvy communicators.” 63% of those surveyed said they have initiated a phone call while using the bathroom and 38% have surfed the Internet. Android owners admitted using their smartphones in the bathroom more than any other group of smartphone users; 87% of the Android users responding to the survey said they have used a phone in the bathroom while 84% of BlackBerry users and 77% of iPhone users admitted the same. The full press release for “IT in the Toilet” follows after the break.

Former Research In Motion co-CEO and co-Chairman Mike Lazaridis said in a recent interview that he had been planning to step down from his role at the helm of the company for several years. While speaking with The Record, Lazaridis confessed that he had been planning to relinquish his co-CEO role for several years leading up to January 22nd when RIM announced that Lazaridis and co-CEO Jim Balsillie were stepping down. Lazaridis said in the interview that he had been grooming new CEO Thorsten Heins for the CEO position since he was first hired in 2007, but the former chief did not explain why he waited so long to step down while RIM’s stock plummeted and investors clamored for new leadership. Though Lazaridis is no longer RIM’s top executive, he will continue to play an active role on the company’s board. He also said he plans to purchase an additional $50 million in RIM stock. ”This company has a strong balance sheet of $1.5 billion,” Lazaridis said. “It has strong sales of over $5 billion a quarter. This is a strong organization with a strong global brand, an iconic product and a strong future.”