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Zach Epstein |May 9th, 2012 at 10:45AM
Now that T-Mobile and AT&T don’t have to pretend to like each other anymore, the nation’s No.4 carrier can go back to attacking AT&T and its top-selling smartphone, Apple’s iPhone 4S. T-Mobile debuted a new TV commercial this week that once again takes aim at AT&T’s slow network and Apple’s popular iPhone. ”If this is the speed of the iPhone 4S on AT&T, what does 4G speed on T-Mobile look like?” the ad’s narrator asks as a man cruises along the ...
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Zach Epstein |Feb 9th, 2012 at 11:01AM
With great power comes great responsibility — and a flurry of advertising campaigns that target your wares. Samsung tried to make its name a verb in a recent round of anti-Apple ads where senseless iPhone owners got “Samsunged,” and the South Korea-based vendor’s campaign culminated with a $10 million extravaganza that aired during the Super Bowl. Amazon is next up to the plate, and the company’s recent commercial takes aim at Apple’s iPad. A woman sunbathing and reading a boo...
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Zach Epstein |Feb 6th, 2012 at 10:45AM
As the world champion New York Giants fought to hold New England scoreless in the fourth quarter of Super Bowl XLVI, another battle was raging off the field — Samsung’s string of anti-Apple commercials culminated with a 90-second TV advertisement that cost the South Korea-based vendor more than $10 million for the airtime alone. Following a series of ads that depict Samsung smartphones as the cool alternative to Apple’s iPhone, Samsung’s new commercial showcases the vendor’s new supe...
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Dan Graziano |Jan 31st, 2012 at 03:40PM
Samsung announced on Monday that the company will be launching the Galaxy Note smartphone with a 90-second Super Bowl commercial, which will be the first-ever Super Bowl ad in the technology giant’s 71-year history. “During the past six months we’ve launched the Galaxy S II, Galaxy Nexus and now the Galaxy Note super phone in North America bringing unparalleled innovation to the marketplace,” said Todd Pendleton, Samsung‘s American Chief Marketing Officer. “The Galaxy Note ushers in th...
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Zach Epstein |Jan 24th, 2012 at 10:00AM
While smartphone users in general may eventually be caught in the crossfire brought about by Apple and Samsung’s patent battles, a very specific group of smartphone users has become collateral damage in Samsung’s new anti-iPhone advertising campaign: baristas. Samsung’s first run in its new campaign included a quick poke at a creative barista, but now the men and women who serve up hot coffee on a daily basis are the focus of Samsung’s playful attack. Dubbed “Urban Camping,”...
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Zach Epstein |Nov 23rd, 2011 at 10:05AM
Despite continued confusion, early complaints of weak battery life and a new phone that looks exactly like the previous-generation model, flocks of hipster sheep lined up outside Apple Stores to buy the iPhone 4S simply to be part of the cool crowd. This is the picture Samsung paints in a clever new ad for the Galaxy S II, which is billed as the free thinker’s alternative to Apple’s herd-hooking iPhone. The Samsung Galaxy S II features 4G speeds, a big bright display and a fresh new look, but even...
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Zach Epstein |Oct 21st, 2011 at 09:35AM
Apple’s first television advertisement for the iPhone 4S began airing on Thursday and it bills the new smartphone as Apple’s most amazing iPhone yet. Titled simply “Assistant,” the ad places Apple’s new virtual personal assistant Siri front and center as it rapidly passes through a montage of iPhone 4S owners calling on Siri for help. One man asks Siri how to tie a bow tie, while a concerned woman asks for the fastest route to Hartford Hospital. A businessman asks Siri to resched...
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Todd Haselton |Jul 14th, 2011 at 11:10PM
A company called Cellrderm has taken Microsoft to court over its Windows Phone “Really” advertisements, according to Adweek. Cellrderm, a gag company that creates commercials for a fake Cellrderm “cell abuse aid” product, argues that it owns the copyrights to the creative content used in Microsoft’s ads and that Microsoft copied its work in its “Bedroom” and “Bathroom” commercials. You’ve probably seen the ads on TV: in one, a man is too busy on his ...
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Andrew Munchbach |Apr 21st, 2011 at 02:20AM
The first commercial promoting Samsung’s new flagship Android handset — the Galaxy S II — was a bit bland. And while we can’t say this second commercial sport has blown us out of the water, it does a much better job accentuating one of the device’s new enhanced features, Voice Talk. Bottom line: if you find yourself in the Arctic — wearing a parka, mukluks, and mittens — Voice Talk is going to be extremely useful. The thirty-second clip is after the break. (more…)
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Andrew Munchbach |Apr 18th, 2011 at 10:31PM
Samsung is starting to advertise its new flagship Android smartphone, the Galaxy S II. In its first commercial spot, the Galaxy S II’s screen is portrayed as being so realistic, you are compelled to drown it in a tank of water… or something like that. The twenty-one second spot pimps the phone’s Super AMOLED Plus prowess, albeit in a rather boring fashion. Regardless, if you’re interested in seeing the G-rated commercial it’s waiting for you after the break. (more…)
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Zach Epstein |Mar 17th, 2011 at 10:02AM
Apple began airing a trio of new iPhone commercials recently, and one in particular caught our attention. “If you don’t have an iPhone,” the ad begins, “you don’t have the App Store. So you don’t have the world’s largest selection of apps.” Accurate as that statement may be, we can’t help but wonder why — with this massive war chest of apps Apple loves to brag about — the company’s ad agency couldn’t find a few that are actually unique to t...
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Andrew Munchbach |Mar 7th, 2011 at 11:11PM
In a recent press release, mobile device giant Nokia announced a tentative, signed agreement that will jettison the commercial licensing rights of the Qt development platform to Digia. “Through the proposed acquisition, around 3500 desktop and embedded customer companies from various industries are targeted to be transferred to Digia,” reads the announcement. “The transaction is expected to be closed by the end of March 2011.” Digia notes that Nokia will continue to “invest in t...
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Zach Epstein |Feb 15th, 2011 at 10:59AM
Is AT&T finally realizing that not as many people care about simultaneous voice and data as it once thought? Initially, it seemed like AT&T would endlessly harp on the feature as its only selling point to combat Verizon Wireless’ new iPhone 4, but now it appears AT&T has finally found some new ammunition: the iPhone 3GS. It seems like an odd choice at first; using a year-old device to combat Verizon’s shiny new iPhone 4. The price tag says it all, however — at $49, AT&T’s i...
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Zach Epstein |Feb 4th, 2011 at 03:20PM
As it turns out, Motorola’s Super Bowl XLV television advertisement won’t be as blatant a shot at Apple as the teaser spot we showed you on earlier this week. Orwell’s 1984 is still the theme, however, and we all know why. Motorola debuted a preview of its upcoming Super Bowl spot on Friday, and the full advertisement will run on Sunday during the game. Dubbed “Empower the People,” the commercial pitches Motorola’s upcoming XOOM tablet as an orange in a world full of, ahem,...