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	<title>BGR: The Three Biggest Letters In Tech &#187; Commercial</title>
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		<title>T-Mobile attacks the iPhone and AT&amp;T in new TV ad [video]</title>
		<link>http://www.bgr.com/2012/05/09/t-mobile-ad-iphone-4s-att/</link>
		<comments>http://www.bgr.com/2012/05/09/t-mobile-ad-iphone-4s-att/#comments</comments>
		<pubDate>Wed, 09 May 2012 14:45:20 +0000</pubDate>
		<dc:creator>Zach Epstein</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[4G]]></category>
		<category><![CDATA[Ad]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iPhone 4S]]></category>
		<category><![CDATA[T-Mobile]]></category>
		<category><![CDATA[TV commercial]]></category>

		<guid isPermaLink="false">http://www.bgr.com/?p=138736</guid>
		<description><![CDATA[Now that T-Mobile and AT&#38;T don&#8217;t have to pretend to like each other anymore, the nation&#8217;s No.4 carrier can go back to attacking AT&#38;T and its top-selling smartphone, Apple&#8217;s iPhone 4S. T-Mobile debuted a new TV commercial this week that once again takes aim at AT&#38;T&#8217;s slow network and Apple&#8217;s popular iPhone. &#8221;If this is the speed of the iPhone 4S on AT&#38;T, what does 4G speed on T-Mobile look like?&#8221; the ad&#8217;s narrator asks as a man cruises along the highway on a motorcycle. Then, T-Mobile&#8217;s TV spokeswoman flies by the man while decked in leather on her new motorcycle. T-Mobile might be going out of its way to draw attention to the fact that Apple&#8217;s iPhone will be supported]]></description>
			<content:encoded><![CDATA[<center><a href="http://www.bgr.com/2012/05/09/t-mobile-ad-iphone-4s-att/"><img class="size-full wp-image-138737 aligncenter" title="T-Mobile iPhone 4S ad" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/05/t-mobile-ad-iphone-4s-att.jpg" alt="T-Mobile can now go back to hating AT&amp;T and the iPhone" width="652" height="326" /></a></center>
<p>Now that T-Mobile and AT&amp;T <a href="http://www.bgr.com/2011/11/24/att-withdraws-fcc-application-for-t-mobile-merger/">don&#8217;t have to pretend to like each other anymore</a>, the nation&#8217;s No.4 carrier can go back to attacking AT&amp;T and its top-selling smartphone, Apple&#8217;s iPhone 4S. T-Mobile debuted a new TV commercial this week that once again takes aim at AT&amp;T&#8217;s slow network and Apple&#8217;s popular iPhone. &#8221;If this is the speed of the iPhone 4S on AT&amp;T, what does 4G speed on T-Mobile look like?&#8221; the ad&#8217;s narrator asks as a man cruises along the highway on a motorcycle. Then, T-Mobile&#8217;s TV spokeswoman flies by the man while decked in leather on her new motorcycle. T-Mobile might be going out of its way to <a href="http://www.bgr.com/2012/05/08/t-mobile-iphone-network-upgrades/">draw attention to the fact that Apple&#8217;s iPhone will be supported on its network by the end of the year</a> but in the meantime, expect plenty more ads taking shots at Apple&#8217;s handset and its top U.S. carrier partner. The full video can be viewed below.<span id="more-138736"></span></p>
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		<title>Apple gets &#8216;Samsunged&#8217; again, this time by Amazon [video]</title>
		<link>http://www.bgr.com/2012/02/09/apple-gets-samsunged-again-this-time-by-amazon-video/</link>
		<comments>http://www.bgr.com/2012/02/09/apple-gets-samsunged-again-this-time-by-amazon-video/#comments</comments>
		<pubDate>Thu, 09 Feb 2012 16:01:21 +0000</pubDate>
		<dc:creator>Zach Epstein</dc:creator>
				<category><![CDATA[Tablets]]></category>
		<category><![CDATA[Ad]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[ebooks]]></category>
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		<category><![CDATA[iPad]]></category>
		<category><![CDATA[iPad 2]]></category>
		<category><![CDATA[kindle]]></category>
		<category><![CDATA[Kindle Fire]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.bgr.com/?p=126368</guid>
		<description><![CDATA[With great power comes great responsibility — and a flurry of advertising campaigns that target your wares. Samsung tried to make its name a verb in a recent round of anti-Apple ads where senseless iPhone owners got &#8220;Samsunged,&#8221; and the South Korea-based vendor&#8217;s campaign culminated with a $10 million extravaganza that aired during the Super Bowl. Amazon is next up to the plate, and the company&#8217;s recent commercial takes aim at Apple&#8217;s iPad. A woman sunbathing and reading a book on her Kindle is approached by a passing iPad owner who is intrigued by the fact that she can read in the sunlight. When the man mentions the Kindle&#8217;s inability to play movies, she points to a cabana where her two]]></description>
			<content:encoded><![CDATA[<center><a href="http://www.bgr.com/2012/02/09/apple-gets-samsunged-again-this-time-by-amazon-video"><img class="size-full wp-image-126370 aligncenter" title="amazon-kindle-ipad-ad" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/amazon-kindle-ipad-ad.jpg" alt="" width="652" height="361" /></a></center>
<p>With great power comes great responsibility — and a flurry of advertising campaigns that target your wares. Samsung tried to make its name a verb in a recent round of anti-Apple ads where <a href="http://www.bgr.com/2012/01/20/iphone-owners-get-samsunged-in-new-galaxy-s-ii-ad-video/">senseless iPhone owners got &#8220;Samsunged,&#8221;</a> and the South Korea-based vendor&#8217;s campaign culminated with <a href="http://www.bgr.com/2012/02/06/samsung-airs-10-million-anti-iphone-ad-during-super-bowl-video/">a $10 million extravaganza that aired during the Super Bowl</a>. Amazon is next up to the plate, and the company&#8217;s recent commercial takes aim at Apple&#8217;s iPad. A woman sunbathing and reading a book on her Kindle is approached by a passing iPad owner who is intrigued by the fact that she can read in the sunlight. When the man mentions the Kindle&#8217;s inability to play movies, she points to a cabana where her two children are sitting, each with <a href="http://www.bgr.com/2011/11/22/amazon-kindle-fire-review-its-no-ipad-killer-and-that-is-why-it-will-succeed/">a Kindle Fire tablet</a>. As a final jab, the woman points out that her three Kindles — one $79 eReader and two $199 tablets — are still cheaper than a single iPad. Amazon&#8217;s full commercial can be viewed below.<span id="more-126368"></span></p>
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		<title>Samsung airs $10 million anti-iPhone ad during Super Bowl [video]</title>
		<link>http://www.bgr.com/2012/02/06/samsung-airs-10-million-anti-iphone-ad-during-super-bowl-video/</link>
		<comments>http://www.bgr.com/2012/02/06/samsung-airs-10-million-anti-iphone-ad-during-super-bowl-video/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 15:45:01 +0000</pubDate>
		<dc:creator>Zach Epstein</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Ad]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[GALAXY Note]]></category>
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		<category><![CDATA[Samsung]]></category>
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		<guid isPermaLink="false">http://www.bgr.com/?p=125709</guid>
		<description><![CDATA[As the world champion New York Giants fought to hold New England scoreless in the fourth quarter of Super Bowl XLVI, another battle was raging off the field — Samsung&#8217;s string of anti-Apple commercials culminated with a 90-second TV advertisement that cost the South Korea-based vendor more than $10 million for the airtime alone. Following a series of ads that depict Samsung smartphones as the cool alternative to Apple&#8217;s iPhone, Samsung&#8217;s new commercial showcases the vendor&#8217;s new supersized Galaxy Note, due to launch later this month on AT&#38;T. In this latest spot, a dreary scene of iPhone fans waiting in line for the launch of Apple&#8217;s latest handset erupts into a massive block party when Samsung Galaxy Notes begin falling]]></description>
			<content:encoded><![CDATA[<center><a href="http://www.bgr.com/2012/02/06/samsung-airs-10-million-anti-iphone-ad-during-super-bowl-video"><img class="size-full wp-image-125710 aligncenter" title="samsung-galaxy-note-super-bowl" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/02/samsung-galaxy-note-super-bowl.jpg" alt="" width="652" height="361" /></a></center>
<p>As the world champion New York Giants fought to hold New England scoreless in the fourth quarter of Super Bowl XLVI, another battle was raging off the field — Samsung&#8217;s string of anti-Apple commercials culminated with a 90-second TV advertisement that cost the South Korea-based vendor more than $10 million for the airtime alone. Following <a href="http://www.bgr.com/2011/11/23/samsung-ad-depicts-iphone-owners-as-mindless-hipster-sheep-video/">a series of ads</a> that depict Samsung smartphones as <a href="http://www.bgr.com/2012/01/20/iphone-owners-get-samsunged-in-new-galaxy-s-ii-ad-video/">the cool alternative to Apple&#8217;s iPhone</a>, Samsung&#8217;s new commercial showcases the vendor&#8217;s new supersized Galaxy Note, <a href="http://www.bgr.com/2012/01/30/att-to-launch-samsung-galaxy-note-on-february-19th-for-299-99/">due to launch later this month on AT&amp;T</a>. In this latest spot, a dreary scene of iPhone fans waiting in line for the launch of Apple&#8217;s latest handset erupts into a massive block party when Samsung Galaxy Notes begin falling from the sky to the tune of The Darkness&#8217;s 2003 single, &#8220;I Believe in a Thing Called Love.&#8221; The full 90-second commercial can be viewed below.<span id="more-125709"></span></p>
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		<title>Galaxy Note to star in Samsung&#8217;s first-ever Super Bowl commercial</title>
		<link>http://www.bgr.com/2012/01/31/galaxy-note-to-star-in-samsungs-first-ever-super-bowl-commercial/</link>
		<comments>http://www.bgr.com/2012/01/31/galaxy-note-to-star-in-samsungs-first-ever-super-bowl-commercial/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 20:40:26 +0000</pubDate>
		<dc:creator>Dan Graziano</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[AT&T]]></category>
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		<category><![CDATA[GALAXY Note]]></category>
		<category><![CDATA[Samsung]]></category>

		<guid isPermaLink="false">http://www.bgr.com/?p=124998</guid>
		<description><![CDATA[Samsung announced on Monday that the company will be launching the Galaxy Note smartphone with a 90-second Super Bowl commercial, which will be the first-ever Super Bowl ad in the technology giant&#8217;s 71-year history. &#8220;During the past six months we’ve launched the Galaxy S II, Galaxy Nexus and now the Galaxy Note super phone in North America bringing unparalleled innovation to the marketplace,” said Todd Pendleton, Samsung&#8216;s American Chief Marketing Officer. “The Galaxy Note ushers in the era of truly personalized communications, allowing people to capture, share and create like never before.” Samsung chose Bobby Farrelly — who created &#8220;There’s Something About Mary&#8221; and other popular comedies with his brother Peter — to direct the commercial. The advertisement will air during]]></description>
			<content:encoded><![CDATA[<center><a href="http://www.bgr.com/2012/01/31/galaxy-note-to-star-in-samsungs-first-ever-super-bowl-commercial"><img class="size-full wp-image-124131 aligncenter" title="bgr-galaxy-note" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/01/bgr-galaxy-note.jpeg" alt="" width="652" height="489" /></a></center>
<p><span><span>Samsung</span> announced on Monday that the company will be launching the </span><a href="http://www.bgr.com/2012/01/09/nda-11am-pacific-att-samsung-galaxy-note-hands-on/">Galaxy Note</a><span> <span>smartphone</span> with a 90-second Super Bowl commercial, which will be the first-ever Super Bowl ad in the technology giant&#8217;s 71-year history. &#8220;During the past six months <span>we’ve</span> launched the Galaxy S II, Galaxy Nexus and now the Galaxy Note super phone in North America bringing unparalleled innovation to the marketplace,” said Todd <span>Pendleton</span>, <span>Samsung</span>&#8216;s American Chief Marketing Officer. “The Galaxy Note ushers in the era of truly personalized communications, allowing people to capture, share and create like never before.” <span>Samsung</span> chose Bobby <span>Farrelly</span> — who created &#8220;There’s Something About Mary&#8221; and other popular comedies with his brother Peter — to direct the commercial. The advertisement will air during the fourth </span>quarter of Super Bowl XLVI on February 5th, the same day <a href="http://www.bgr.com/2012/01/30/att-to-launch-samsung-galaxy-note-on-february-19th-for-299-99/"><span>the device is made available for <span>pre</span>-order from AT&amp;T</span></a>. Read on for Samsung&#8217;s press release. <span id="more-124998"></span></p>
<blockquote><p><strong><span><span>Samsung</span> Launching Revolutionary Galaxy Note Super Phone with 90-second Super Bowl Commercial</span></strong></p>
<p><span>DALLAS – January 31, 2012 – <span>Samsung</span> Telecommunications America (<span>Samsung</span> Mobile), the No. 1 mobile phone provider in the U.S.1, is launching a revolutionary super phone, the Galaxy Note™ in the first-ever Super Bowl ad in the technology giant’s 71-year history.</span></p>
<p><span>“During the past six months <span>we’ve</span> launched the Galaxy S II, Galaxy Nexus and now the Galaxy Note super phone in North America bringing unparalleled innovation to the marketplace,” said Todd <span>Pendleton</span>, Chief Marketing Officer for <span>Samsung</span> Telecommunications America. “The Galaxy Note ushers in the era of truly personalized communications, allowing people to capture, share and create like never before.”</span></p>
<p>The game changing Galaxy Note required a launch platform just as significant which is why Samsung chose the largest event in North America to unveil this product – Super Bowl XLVI.</p>
<p><span><span>Samsung</span> handpicked Bobby <span>Farrelly</span> to direct his first ever TV commercial. <span>Farrelly</span>, along with his brother, Peter, created the famous comedy films There’s Something About Mary, Dumb and Dumber, Kingpin and Fever Pitch.</span></p>
<p><span>Another Super Bowl commercial first is <span>Samsung</span> using footage shot by the Galaxy Note’s HD-quality video camera in the ad. <span>Samsung</span> is also one of the advertisers in the inaugural <span>livestream</span> of the Super Bowl broadcast.</span></p>
<p>The Galaxy Note ad will air during the 4th quarter of Super Bowl XLVI on February 5th.<br />
<span> An extensive digital and social campaign will accompany the ad release with <span>Samsung</span> Mobile US <span>Facebook</span> and Twitter followers gaining exclusive access to content and giveaways.</span></p>
<p>The Samsung Galaxy Note will be available for pre-order starting February 5th and go on sale at AT&amp;T and Best Buy Stores nationwide on February 19th.</p></blockquote>
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		<title>Baristas get &#8216;Samsunged&#8217; in new Galaxy S II ad [video]</title>
		<link>http://www.bgr.com/2012/01/24/baristas-get-samsunged-in-new-galaxy-s-ii-ad-video/</link>
		<comments>http://www.bgr.com/2012/01/24/baristas-get-samsunged-in-new-galaxy-s-ii-ad-video/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 15:00:42 +0000</pubDate>
		<dc:creator>Zach Epstein</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Ad]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[Apple]]></category>
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		<category><![CDATA[Galaxy S II]]></category>
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		<guid isPermaLink="false">http://www.bgr.com/?p=123852</guid>
		<description><![CDATA[While smartphone users in general may eventually be caught in the crossfire brought about by Apple and Samsung&#8217;s patent battles, a very specific group of smartphone users has become collateral damage in Samsung&#8217;s new anti-iPhone advertising campaign: baristas. Samsung&#8217;s first run in its new campaign included a quick poke at a creative barista, but now the men and women who serve up hot coffee on a daily basis are the focus of Samsung&#8217;s playful attack. Dubbed &#8220;Urban Camping,&#8221; the company&#8217;s new ad kicks off with a pair of Galaxy S II users mockingly admiring an iPhone-toting barista&#8217;s latte art. When the barista&#8217;s friends enter the coffee shop excited to go camping, one Galaxy S II user harnesses the phone&#8217;s 4G]]></description>
			<content:encoded><![CDATA[<center><a href="http://www.bgr.com/2012/01/24/baristas-get-samsunged-in-new-galaxy-s-ii-ad-video"><img class="size-full wp-image-123855 aligncenter" title="samsung-barista" src="http://www-bgr-com.vimg.net/wp-content/uploads/2012/01/samsung-barista.jpg" alt="" width="652" height="357" /></a></center>
<p>While smartphone users in general may eventually be caught in the crossfire brought about by Apple and Samsung&#8217;s patent battles, a very specific group of smartphone users has become collateral damage in Samsung&#8217;s new anti-iPhone advertising campaign: baristas. <a href="http://www.bgr.com/2011/11/23/samsung-ad-depicts-iphone-owners-as-mindless-hipster-sheep-video/">Samsung&#8217;s first run in its new campaign</a> included a quick poke at a creative barista, but now the men and women who serve up hot coffee on a daily basis are the focus of Samsung&#8217;s playful attack. Dubbed &#8220;Urban Camping,&#8221; the company&#8217;s new ad kicks off with a pair of Galaxy S II users mockingly admiring an iPhone-toting barista&#8217;s latte art. When the barista&#8217;s friends enter the coffee shop excited to go camping, one Galaxy S II user harnesses the phone&#8217;s 4G speed to instantly reserve a camp site for everyone to use. The simple-minded iPhone owners become disheartened, clarifying that they&#8217;re simply camping out on line while waiting for the new iPhone to be released. Hipsters in general were addressed in Samsung&#8217;s earlier ads, but the company appears to now be &#8220;<a href="http://www.bgr.com/2012/01/20/iphone-owners-get-samsunged-in-new-galaxy-s-ii-ad-video/">Samsunging</a>&#8221; more specific groups of consumers it deems likely to own iPhones. With Super Bowl XLVI coming up on February 5th and Samsung having lined up a pricey ad spot, baristas may want to avert their eyes and hide their coffees during commercial breaks this year. The new Galaxy S II ad can be watched in full below.</p>
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			<wfw:commentRss>http://www.bgr.com/2012/01/24/baristas-get-samsunged-in-new-galaxy-s-ii-ad-video/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Samsung ad depicts iPhone owners as mindless hipster sheep [video]</title>
		<link>http://www.bgr.com/2011/11/23/samsung-ad-depicts-iphone-owners-as-mindless-hipster-sheep-video/</link>
		<comments>http://www.bgr.com/2011/11/23/samsung-ad-depicts-iphone-owners-as-mindless-hipster-sheep-video/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 15:05:01 +0000</pubDate>
		<dc:creator>Zach Epstein</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Ad]]></category>
		<category><![CDATA[Apple]]></category>
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		<category><![CDATA[Galaxy S II]]></category>
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		<category><![CDATA[iPhone 4S]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[Smartphones]]></category>
		<category><![CDATA[Sprint]]></category>
		<category><![CDATA[T-Mobile]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.bgr.com/?p=113845</guid>
		<description><![CDATA[Despite continued confusion, early complaints of weak battery life and a new phone that looks exactly like the previous-generation model, flocks of hipster sheep lined up outside Apple Stores to buy the iPhone 4S simply to be part of the cool crowd. This is the picture Samsung paints in a clever new ad for the Galaxy S II, which is billed as the free thinker&#8217;s alternative to Apple&#8217;s herd-hooking iPhone. The Samsung Galaxy S II features 4G speeds, a big bright display and a fresh new look, but even though it&#8217;s clearly the superior handset from where Samsung is sitting, some Apple fans will never relent. &#8220;I could never get a Samsung,&#8221; a delusional barista mutters in the ad. &#8220;I&#8217;m creative.&#8221;]]></description>
			<content:encoded><![CDATA[<center><a href="http://www.bgr.com/2011/11/23/samsung-ad-depicts-iphone-owners-as-mindless-hipster-sheep-video"><img class="size-full wp-image-113846 aligncenter" title="gsii-ad" src="http://www-bgr-com.vimg.net/wp-content/uploads/2011/11/gsii-ad.jpg" alt="" width="652" height="359" /></a></center>
<p>Despite continued confusion, early complaints of weak battery life and a new phone that looks exactly like the previous-generation model, flocks of hipster sheep lined up outside Apple Stores to buy <a href="http://www.bgr.com/2011/10/17/apple-iphone-4s-review/">the iPhone 4S</a> simply to be part of the cool crowd. This is the picture Samsung paints in a clever new ad for <a href="http://www.bgr.com/2011/10/19/samsung-galaxy-s-ii-more-diamond-less-rough/">the Galaxy S II</a>, which is billed as the free thinker&#8217;s alternative to Apple&#8217;s herd-hooking iPhone. The Samsung Galaxy S II features 4G speeds, a big bright display and a fresh new look, but even though it&#8217;s clearly the superior handset from where Samsung is sitting, some Apple fans will never relent. &#8220;I could never get a Samsung,&#8221; a delusional barista mutters in the ad. &#8220;I&#8217;m creative.&#8221; Samsung&#8217;s full ad follows below.<span id="more-113845"></span></p>
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		<slash:comments>0</slash:comments>
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		<title>&#8216;Say hello to the most amazing iPhone yet&#8217; [video]</title>
		<link>http://www.bgr.com/2011/10/21/say-hello-to-the-most-amazing-iphone-yet-video/</link>
		<comments>http://www.bgr.com/2011/10/21/say-hello-to-the-most-amazing-iphone-yet-video/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 13:35:40 +0000</pubDate>
		<dc:creator>Zach Epstein</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Services]]></category>
		<category><![CDATA[Ad]]></category>
		<category><![CDATA[advertisement]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[assistant]]></category>
		<category><![CDATA[Commercial]]></category>
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		<guid isPermaLink="false">http://www.bgr.com/?p=109316</guid>
		<description><![CDATA[Apple&#8217;s first television advertisement for the iPhone 4S began airing on Thursday and it bills the new smartphone as Apple&#8217;s most amazing iPhone yet. Titled simply &#8220;Assistant,&#8221; the ad places Apple&#8217;s new virtual personal assistant Siri front and center as it rapidly passes through a montage of iPhone 4S owners calling on Siri for help. One man asks Siri how to tie a bow tie, while a concerned woman asks for the fastest route to Hartford Hospital. A businessman asks Siri to reschedule his meeting and a young girl asks what a weasel looks like. The commercial runs through a dozen scenarios where Siri comes in handy, wrapping things up with a woman who locked herself out of her home.]]></description>
			<content:encoded><![CDATA[<center><a href="http://www.bgr.com/2011/10/21/say-hello-to-the-most-amazing-iphone-yet-video"><img class="size-full wp-image-109317 aligncenter" title="iphone-4s-siri-ad" src="http://www-bgr-com.vimg.net/wp-content/uploads/2011/10/iphone-4s-siri-ad.jpg" alt="" width="652" height="381" /></a></center>
<p>Apple&#8217;s first television advertisement for the iPhone 4S began airing on Thursday and it bills the new smartphone as Apple&#8217;s most amazing iPhone yet. Titled simply &#8220;Assistant,&#8221; the ad places Apple&#8217;s new virtual personal assistant Siri front and center as it rapidly passes through a montage of iPhone 4S owners calling on Siri for help. One man asks Siri how to tie a bow tie, while a concerned woman asks for the fastest route to Hartford Hospital. A businessman asks Siri to reschedule his meeting and a young girl asks what a weasel looks like. The commercial runs through a dozen scenarios where Siri comes in handy, wrapping things up with a woman who locked herself out of her home. The woman simply states, &#8220;I&#8217;m locked out,&#8221; and Siri quickly uses her GPS location and a web search to replies with &#8220;I found 3 locksmiths fairly close to you.&#8221; Siri is the gift that keeps on giving, of course, and this is the first of many ads we&#8217;ll see touting the iPhone 4S&#8217; most compelling new feature. A video of Apple&#8217;s Assistant spot follows below.<span id="more-109316"></span></p>
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		<slash:comments>123</slash:comments>
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		<title>Microsoft hit with lawsuit over Windows Phone &#8216;Really&#8217; ads</title>
		<link>http://www.bgr.com/2011/07/14/microsoft-hit-with-lawsuit-over-windows-phone-really-ads/</link>
		<comments>http://www.bgr.com/2011/07/14/microsoft-hit-with-lawsuit-over-windows-phone-really-ads/#comments</comments>
		<pubDate>Fri, 15 Jul 2011 03:10:11 +0000</pubDate>
		<dc:creator>Todd Haselton</dc:creator>
				<category><![CDATA[Legal]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Ads]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[infringement]]></category>
		<category><![CDATA[lawsuit]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[sue]]></category>
		<category><![CDATA[Windows Phone]]></category>

		<guid isPermaLink="false">http://www.bgr.com/?p=96659</guid>
		<description><![CDATA[A company called Cellrderm has taken Microsoft to court over its Windows Phone &#8220;Really&#8221; advertisements, according to Adweek. Cellrderm, a gag company that creates commercials for a fake Cellrderm &#8220;cell abuse aid&#8221; product, argues that it owns the copyrights to the creative content used in Microsoft&#8217;s ads and that Microsoft copied its work in its &#8220;Bedroom&#8221; and &#8220;Bathroom&#8221; commercials. You&#8217;ve probably seen the ads on TV: in one, a man is too busy on his phone to pay attention to his wife in the bedroom. In another, an executive drops his phone in the urinal and reaches to pick it up. &#8220;The Microsoft commercials copy both the sequence of events and the character interplay found in the Cellrderm commercials,” the]]></description>
			<content:encoded><![CDATA[<center><a href="http://www.bgr.com/2011/07/14/microsoft-hit-with-lawsuit-over-windows-phone-really-ads"><img class="size-full wp-image-96662 aligncenter" title="windowsphone-really" src="http://www-bgr-com.vimg.net/wp-content/uploads/2011/07/windowsphone-really110714132323.jpg" alt="" width="652" height="365" /></a></center>
<p>A company called Cellrderm has taken Microsoft to court over its Windows Phone &#8220;Really&#8221; advertisements, according to <em>Adweek. </em>Cellrderm, a gag company that creates commercials for a fake Cellrderm &#8220;cell abuse aid&#8221; product, argues that it owns the copyrights to the creative content used in Microsoft&#8217;s ads and that Microsoft copied its work in its &#8220;Bedroom&#8221; and &#8220;Bathroom&#8221; commercials. You&#8217;ve probably seen the ads on TV: in one, a man is too busy on his phone to pay attention to his wife in the bedroom. In another, an executive drops his phone in the urinal and reaches to pick it up. &#8220;The Microsoft commercials copy both the sequence of events and the  character interplay found in the Cellrderm commercials,” the company wrote in the lawsuit, which was filed in the U.S. District Court for the Southern District of Florida. “The Microsoft commercials also copy other copyrightable  expression, including but not limited to clothing, gestures, character  appearance, camera angles, and other visual elements from the Cellrderm  Commercials.” Cellrderm is seeking damages and has asked the court to block Microsoft from airing the commercials.<span id="more-96659"></span></p>
<p><a href="http://www.adweek.com/news/advertising-branding/really-microsoft-sued-gag-gift-company-133358">Read</a></p>
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		<slash:comments>27</slash:comments>
	<media:thumbnail url="http://www-bgr-com.vimg.net/wp-content/uploads/2011/07/windowsphone-really110714132323-80x80.jpg">http://www-bgr-com.vimg.net/wp-content/uploads/2011/07/windowsphone-really110714132323-80x80.jpg</media:thumbnail>	</item>
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		<title>Samsung&#8217;s Galaxy S II gets second commercial [video]</title>
		<link>http://www.bgr.com/2011/04/21/samsungs-galaxy-s-ii-gets-iind-commercial/</link>
		<comments>http://www.bgr.com/2011/04/21/samsungs-galaxy-s-ii-gets-iind-commercial/#comments</comments>
		<pubDate>Thu, 21 Apr 2011 06:20:48 +0000</pubDate>
		<dc:creator>Andrew Munchbach</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Ad]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Clip]]></category>
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		<category><![CDATA[Galaxy S]]></category>
		<category><![CDATA[Galaxy S II]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[Samsung]]></category>
		<category><![CDATA[TouchWiz 3.0]]></category>
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		<category><![CDATA[Voice Actions]]></category>
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		<guid isPermaLink="false">http://www.bgr.com/?p=86126</guid>
		<description><![CDATA[The first commercial promoting Samsung&#8217;s new flagship Android handset — the Galaxy S II — was a bit bland. And while we can&#8217;t say this second commercial sport has blown us out of the water, it does a much better job accentuating one of the device&#8217;s new enhanced features, Voice Talk. Bottom line: if you find yourself in the Arctic — wearing a parka, mukluks, and mittens — Voice Talk is going to be extremely useful. The thirty-second clip is after the break.]]></description>
			<content:encoded><![CDATA[<center><a href="http://www.bgr.com/2011/04/21/samsungs-galaxy-s-ii-gets-iind-commercial"><img class="size-full wp-image-86127 aligncenter" title="Galaxy S II commercial" src="http://www-bgr-com.vimg.net/wp-content/uploads/2011/04/Galaxy-S-II-commercial110420141711.jpg" alt="" width="636" height="338" /></a></center>
<p style="text-align: left;">The <a href="http://www.bgr.com/2011/04/18/samsung-galaxy-s-ii-gets-first-beige-commercial-video/">first commercial</a> promoting Samsung&#8217;s new flagship Android handset — the Galaxy S II — was a bit bland. And while we can&#8217;t say this second commercial sport has blown us out of the water, it does a much better job accentuating one of the device&#8217;s new enhanced features, Voice Talk. Bottom line: if you find yourself in the Arctic — wearing a parka, mukluks, and mittens — Voice Talk is going to be extremely useful. The thirty-second clip is after the break.<br />
<span id="more-86126"></span></p>
<center><iframe width="652" height="519" frameborder="0" src="http://www.youtube.com/embed/-tyfxEl22Ac"></iframe></center>
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		<slash:comments>18</slash:comments>
	<media:thumbnail url="http://www-bgr-com.vimg.net/wp-content/uploads/2011/04/Galaxy-S-II-commercial110420141711-80x80.jpg">http://www-bgr-com.vimg.net/wp-content/uploads/2011/04/Galaxy-S-II-commercial110420141711-80x80.jpg</media:thumbnail>	</item>
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		<title>Samsung Galaxy S II gets first, beige commercial [video]</title>
		<link>http://www.bgr.com/2011/04/18/samsung-galaxy-s-ii-gets-first-beige-commercial-video/</link>
		<comments>http://www.bgr.com/2011/04/18/samsung-galaxy-s-ii-gets-first-beige-commercial-video/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 02:31:13 +0000</pubDate>
		<dc:creator>Andrew Munchbach</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Ad]]></category>
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		<guid isPermaLink="false">http://www.bgr.com/?p=85712</guid>
		<description><![CDATA[Samsung is starting to advertise its new flagship Android smartphone, the Galaxy S II. In its first commercial spot, the Galaxy S II&#8217;s screen is portrayed as being so realistic, you are compelled to drown it in a tank of water&#8230; or something like that. The twenty-one second spot pimps the phone&#8217;s Super AMOLED Plus prowess, albeit in a rather boring fashion. Regardless, if you&#8217;re interested in seeing the G-rated commercial it&#8217;s waiting for you after the break. [Via Android Central]]]></description>
			<content:encoded><![CDATA[<center><a href="http://www.bgr.com/2011/04/18/samsung-galaxy-s-ii-gets-first-beige-commercial-video"><img class="size-full wp-image-85713 aligncenter" title="Samsung Galaxy S II Commercial" src="http://www-bgr-com.vimg.net/wp-content/uploads/2011/04/Screen-shot-2011-04-18-at-10.26.59-AM110418142742.jpg" alt="" width="652" height="366" /></a></center>
<p style="text-align: left;">Samsung is starting to advertise its new flagship Android smartphone, the Galaxy S II. In its first commercial spot, the Galaxy S II&#8217;s screen is portrayed as being so realistic, you are compelled to drown it in a tank of water&#8230; or something like that. The twenty-one second spot pimps the phone&#8217;s Super AMOLED Plus prowess, albeit in a rather boring fashion. Regardless, if you&#8217;re interested in seeing the G-rated commercial it&#8217;s waiting for you after the break.<span id="more-85712"></span></p>
<center><iframe width="652" height="397" frameborder="0" src="http://www.youtube.com/embed/bwEVV7PMn10"></iframe></center>
<p style="text-align: left;">[Via <a href="http://www.androidcentral.com/first-samsung-galaxy-s-2-commercial?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+androidcentral+%28Android+Central%29">Android Central</a>]</p>
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		<slash:comments>29</slash:comments>
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		<title>Apple airs new iPhone ad, forgets Android and BlackBerry have app stores too [video]</title>
		<link>http://www.bgr.com/2011/03/17/apple-airs-new-iphone-ad-forgets-android-and-blackberry-have-app-stores-too-video/</link>
		<comments>http://www.bgr.com/2011/03/17/apple-airs-new-iphone-ad-forgets-android-and-blackberry-have-app-stores-too-video/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 14:02:29 +0000</pubDate>
		<dc:creator>Zach Epstein</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Ad]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Android Market]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[app store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Apps]]></category>
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		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.bgr.com/?p=81012</guid>
		<description><![CDATA[Apple began airing a trio of new iPhone commercials recently, and one in particular caught our attention. &#8220;If you don&#8217;t have an iPhone,&#8221; the ad begins, &#8220;you don&#8217;t have the App Store. So you don&#8217;t have the world&#8217;s largest selection of apps.&#8221; Accurate as that statement may be, we can&#8217;t help but wonder why — with this massive war chest of apps Apple loves to brag about — the company&#8217;s ad agency couldn&#8217;t find a few that are actually unique to the iOS platform. In a remarkably smooth move on Apple&#8217;s part, the &#8220;If you don&#8217;t have an iPhone&#8221; ad it approved and is paying to air features two apps that are, in fact, available to people who don&#8217;t have]]></description>
			<content:encoded><![CDATA[<center><a href="http://www.bgr.com/2011/03/17/apple-airs-new-iphone-ad-forgets-android-and-blackberry-have-app-stores-too-video"><img class="size-full wp-image-81014 aligncenter" title="iphone-ad-apps" src="http://www-bgr-com.vimg.net/wp-content/uploads/2011/03/iphone-ad-apps110317115713.jpg" alt="" width="652" height="366" /></a></center>
<p>Apple began airing a trio of new iPhone commercials recently, and one in particular caught our attention. &#8220;If you don&#8217;t have an iPhone,&#8221; the ad begins, &#8220;you don&#8217;t have the App Store. So you don&#8217;t have the world&#8217;s largest selection of apps.&#8221; Accurate as that statement may be, we can&#8217;t help but wonder why — with this massive war chest of apps Apple loves to brag about — the company&#8217;s ad agency couldn&#8217;t find a few that are actually unique to the iOS platform. In a remarkably smooth move on Apple&#8217;s part, the &#8220;If you don&#8217;t have an iPhone&#8221; ad it approved and is paying to air features two apps that are, in fact, available to people who don&#8217;t have an iPhone. Delta Air Lines&#8217; mobile app is available for both Android and BlackBerry phones as well as the iPhone, and the Starbucks Card Mobile app debuted on the BlackBerry platform at the same time it was launched for iOS. Hit the jump for the full commercial.<span id="more-81012"></span></p>
<center><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="652" height="397" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/tVvVQc3O01U?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" /><param name="allowfullscreen" value="true" /><embed type="application/x-shockwave-flash" width="652" height="397" src="http://www.youtube.com/v/tVvVQc3O01U?fs=1&amp;hl=en_US&amp;rel=0&amp;hd=1" allowscriptaccess="always" allowfullscreen="true"></embed></object></center>
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		<title>Nokia to sell QT commercial licensing rights to Digia</title>
		<link>http://www.bgr.com/2011/03/07/nokia-to-sell-qt-commercial-licensing-rights-to-digia/</link>
		<comments>http://www.bgr.com/2011/03/07/nokia-to-sell-qt-commercial-licensing-rights-to-digia/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 04:11:33 +0000</pubDate>
		<dc:creator>Andrew Munchbach</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[licensing]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Nokia]]></category>
		<category><![CDATA[Platform]]></category>
		<category><![CDATA[Qt]]></category>

		<guid isPermaLink="false">http://www.bgr.com/?p=79161</guid>
		<description><![CDATA[In a recent press release, mobile device giant Nokia announced a tentative, signed agreement that will jettison the commercial licensing rights of the Qt development platform to Digia. &#8220;Through the proposed acquisition, around 3500 desktop and embedded customer companies from various industries are targeted to be transferred to Digia,&#8221; reads the announcement. &#8220;The transaction is expected to be closed by the end of March 2011.&#8221; Digia notes that Nokia will continue to &#8220;invest in the future development of Qt,&#8221; which has been under the LGPL license framework since 2009. The deal will hand control of commercial licensing and service operations over to Digia, who will broaden its global reach by opening offices in both the U.S. and Norway. The full release]]></description>
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<p>In a recent press release, mobile device giant Nokia announced a tentative, signed agreement that will jettison the commercial licensing rights of the Qt development platform to Digia. &#8220;Through the proposed acquisition, around 3500 desktop and embedded customer companies from various industries are targeted to be transferred to Digia,&#8221; reads the announcement. &#8220;The transaction is expected to be closed by the end of March 2011.&#8221; Digia notes that Nokia will continue to &#8220;invest in the future development of Qt,&#8221; which has been under the LGPL license framework since 2009. The deal will hand control of commercial licensing and service operations over to Digia, who will broaden its global reach by opening offices in both the U.S. and Norway. The full release is after the break.<span id="more-79161"></span></p>
<blockquote><p><strong><span>Digia to acquire Qt commercial licensing business from Nokia </span><br />
</strong><br />
<em>Digia to support broader use of Qt in consumer electronics, industry machines, and other embedded and desktop software solutions.</em></p>
<p>Helsinki, Finland 7.3.2011. Digia Plc. (DIG1V) has signed an agreement with Nokia to acquire the Qt commercial licensing and services business. Through the proposed acquisition, around 3500 desktop and embedded customer companies from various industries are targeted to be transferred to Digia. The transaction is expected to be closed by the end of March 2011. Nokia will continue to invest in future development of Qt for the benefit of all users, both Commercial and LGPL.</p>
<p>As a result, the commercial licensing and service operations business is to be run by Digia, with existing and new commercial customers, who will benefit from the continuity of development of desktop and embedded Qt functionality and new service models. Building on Digia&#8217;s leading Qt expertise, this acquisition further accelerates Digia&#8217;s direction towards international, product based business and significantly widens Digia&#8217;s Qt customer base. To further strengthen its global presence, Digia will establish subsidiaries in USA and Norway as part of the transaction.</p>
<p><strong>Global growth with Qt Commercial (Qt commercial licensing and services)</strong></p>
<p>The use of Qt as an application and UI framework has been growing since Nokia&#8217;s acquisition of Trolltech in 2008. Qt is actively used by around 3500 desktop and embedded customer companies which will be transferred to Digia upon closing. The commercial customers represent a broad range of industries, e.g. consumer electronics, finance, aviation, energy, defence and media. Qt usage has increased the need for solid commercial support and services executed with strong focus. Digia&#8217;s additional investment in Qt Commercial licensing and services business on top of Nokia&#8217;s significant Qt development work creates a solid foundation and additional boost for creating business solutions with Qt, and opportunity for customers to benefit from Digia services.</p>
<p>&#8220;Qt continues to be an important technology for Nokia and it is critical that Qt&#8217;s growth and success can continue. While Nokia will continue to invest in developing Qt as a cross-platform framework for mobile, desktop and embedded segments, focusing on open source development and expansion, we wanted a partner who can drive the commercial licensing and services business around Qt. Digia has proven, in-depth Qt expertise, operational excellence and a keen interest in growing and improving the overall Qt community and so well positioned to expand the Qt Commercial licensing and services business,&#8221; says Sebastian Nyström, Vice President, Head of MeeGo, Qt and Webkit at Nokia.</p>
<p>&#8220;We are excited to extend our Qt business to serve our new customers. Building on our in-depth Qt expertise and experience from demanding mission critical solutions, we will offer world-class commercial licensing and support services to Qt Commercial customers. We also look forward to driving further the evolution of Qt by bringing in new features and services,&#8221; says Harri Paani, Senior Vice President from Digia.</p>
<p><strong>Use of Qt in mission critical solutions reinforced – with proven experience </strong></p>
<p>Digia has an ideal background for growing the Qt commercial licensing business and meeting the needs of current Qt commercial customers. Digia&#8217;s unique position for Qt commercial business stems from the combination of long track-record in Qt projects since early 2000, creating and operating mission critical business solutions for several industries and commercial software licensing business models. In addition to avoiding open source license restrictions, many customers prefer a commercial relationship that provides professional, responsive support and services ensuring success in their mission critical business solutions.</p>
<p><strong>Digia is a recognized Qt innovator</strong></p>
<p>Digia is dedicated to continuing and growing the Qt commercial relationships and to contributing innovation to the overall Qt community. Digia has stood out in the market as a profitable growth company and recognized Qt innovator, bringing to life the latest Qt technologies in the forefront of the market. With hundreds of Qt experts, Digia is a leading provider of Qt solutions and services.</p>
<p>In addition to acquiring the business responsibility over Qt Commercial licensing and services, Digia also plans to employ 19 persons from Nokia&#8217;s technical consulting services team and global Qt Commercial sales and marketing teams. That is targeted to ensuring that the customers will continue to deal with the people they already know.</p>
<p>Digia will invest in the development of Qt as a commercial framework. In particular the plan is to emphasize Qt in the desktop and embedded environments and to examine new support models and functionality requests. Digia will provide commercial customers with improvements in support and functionality for older platforms that were not on the Nokia development roadmap. The holders of a Qt commercial license will be informed about the details separately.</p>
<p>This acquisition will further accelerate Digia&#8217;s direction towards international, product based business and significantly widens the customer base for Digia&#8217;s Qt business. It also provides Digia&#8217;s Enterprise Solution business a world-class offering that has strong synergy with Digia&#8217;s Mobile Solution business and expertise.</p></blockquote>
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		<title>AT&amp;T turns to $49 iPhone 3GS to combat Verizon in new TV ad [video]</title>
		<link>http://www.bgr.com/2011/02/15/att-turns-to-49-iphone-3gs-to-combat-verizon-in-new-tv-ad-video/</link>
		<comments>http://www.bgr.com/2011/02/15/att-turns-to-49-iphone-3gs-to-combat-verizon-in-new-tv-ad-video/#comments</comments>
		<pubDate>Tue, 15 Feb 2011 15:59:58 +0000</pubDate>
		<dc:creator>Zach Epstein</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Ad]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[CDMA iPhone]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[iPhone 3GS]]></category>
		<category><![CDATA[iPhone 4]]></category>
		<category><![CDATA[television]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Verizon iPhone]]></category>
		<category><![CDATA[VZW iPhone]]></category>

		<guid isPermaLink="false">http://www.bgr.com/?p=76975</guid>
		<description><![CDATA[Is AT&#38;T finally realizing that not as many people care about simultaneous voice and data as it once thought? Initially, it seemed like AT&#38;T would endlessly harp on the feature as its only selling point to combat Verizon Wireless&#8217; new iPhone 4, but now it appears AT&#38;T has finally found some new ammunition: the iPhone 3GS. It seems like an odd choice at first; using a year-old device to combat Verizon&#8217;s shiny new iPhone 4. The price tag says it all, however — at $49, AT&#38;T&#8217;s iPhone 3GS is $150 cheaper than the 16GB iPhone 4 and $250 cheaper than the 32GB model. This makes the device accessible to a whole new demographic, and AT&#38;T has to be quick in]]></description>
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<p>Is AT&amp;T finally realizing that not as many people care about simultaneous voice and data as it once thought? Initially, it seemed like AT&amp;T would endlessly harp on the feature as its only selling point to combat <a href="http://www.bgr.com/tag/verizon-iphone/">Verizon Wireless&#8217; new iPhone 4</a>, but now it appears AT&amp;T has finally found some new ammunition: the iPhone 3GS. It seems like an odd choice at first; using a year-old device to combat Verizon&#8217;s shiny new iPhone 4. The price tag says it all, however — at $49, AT&amp;T&#8217;s iPhone 3GS is $150 cheaper than the 16GB iPhone 4 and $250 cheaper than the 32GB model. This makes the device accessible to a whole new demographic, and AT&amp;T has to be quick in addressing this market because once the iPhone 5 launches, Verizon Wireless will have its own previous-generation model to sell on the cheap. Hit the break for a video showing AT&amp;T&#8217;s new iPhone commercial.<span id="more-76975"></span></p>
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<p><a href="http://www.tipb.com/2011/02/15/att-airs-iphone-3gs-8gb-49-commercial/">Read</a></p>
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		<title>Motorola previews Super Bowl XOOM ad; shots fired at Apple now more subtle</title>
		<link>http://www.bgr.com/2011/02/04/motorola-previews-super-bowl-xoom-ad-shots-fired-at-apple-now-more-subtle/</link>
		<comments>http://www.bgr.com/2011/02/04/motorola-previews-super-bowl-xoom-ad-shots-fired-at-apple-now-more-subtle/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 20:20:59 +0000</pubDate>
		<dc:creator>Zach Epstein</dc:creator>
				<category><![CDATA[Tablets]]></category>
		<category><![CDATA[1984]]></category>
		<category><![CDATA[Ad]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Android 3.0]]></category>
		<category><![CDATA[Android Tablet]]></category>
		<category><![CDATA[Apple]]></category>
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		<category><![CDATA[honeycomb]]></category>
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		<category><![CDATA[Motorola]]></category>
		<category><![CDATA[Motorola XOOM]]></category>
		<category><![CDATA[tablet]]></category>
		<category><![CDATA[TV]]></category>
		<category><![CDATA[Xoom]]></category>

		<guid isPermaLink="false">http://www.bgr.com/?p=75365</guid>
		<description><![CDATA[As it turns out, Motorola&#8217;s Super Bowl XLV television advertisement won&#8217;t be as blatant a shot at Apple as the teaser spot we showed you on earlier this week. Orwell&#8217;s 1984 is still the theme, however, and we all know why. Motorola debuted a preview of its upcoming Super Bowl spot on Friday, and the full advertisement will run on Sunday during the game. Dubbed &#8220;Empower the People,&#8221; the commercial pitches Motorola&#8217;s upcoming XOOM tablet as an orange in a world full of, ahem, apples. “The Super Bowl offers a special opportunity to connect a broader consumer audience to our new company, brand and devices as the most watched and celebrated sporting event of the year,” said Motorola Mobility CMO]]></description>
			<content:encoded><![CDATA[<center><a href="http://www.bgr.com/?p=75365"><img class="alignnone size-full wp-image-75366" title="motorola-xoom-super-bowl" src="http://www-bgr-com.vimg.net/wp-content/uploads/2011/02/motorola-xoom-super-bowl110204192654.jpg" alt="" width="652" height="274" /></a></center>
<p>As it turns out, Motorola&#8217;s Super Bowl XLV television advertisement won&#8217;t be as blatant a shot at Apple as <a href="http://www.bgr.com/2011/01/31/motorola%e2%80%99s-super-bowl-ad-takes-aim-at-apple-video/">the teaser spot we showed you on earlier this week</a>. Orwell&#8217;s 1984 is still the theme, however, and we all know why. Motorola debuted a preview of its upcoming Super Bowl spot on Friday, and the full advertisement will run on Sunday during the game. Dubbed &#8220;Empower the People,&#8221; the commercial pitches Motorola&#8217;s upcoming XOOM tablet as an <em>orange</em> in a world full of, ahem, <em>apples</em>. “The Super Bowl offers a special opportunity to connect a broader consumer audience to our new company, brand and devices as the most watched and celebrated sporting event of the year,” said Motorola Mobility CMO Bill Ogle in a statement. “Our new ad featuring Motorola XOOM demonstrates how people have more options to connect with each other, in a very personal way, through technology.” Hit the break for the video preview of Motorola&#8217;s commercial for its upcoming XOOM tablet, along with a press release.<span id="more-75365"></span></p>
<center><iframe title="YouTube video player" width="650" height="396" src="http://www.youtube.com/embed/NseIujgyFDQ?rel=0&amp;hd=1" frameborder="0" allowfullscreen></iframe></center>
<blockquote><p>
<strong>Motorola Mobility Debuts “Empower the People” Ad Showcasing Award-Winning Motorola XOOM Tablet During Super Bowl XLV</strong></p>
<p>LIBERTYVILLE, Ill – Feb. 4, 2011 – Today Motorola Mobility, Inc. (NYSE: MMI), announced that it will debut a new commercial during the second quarter of the Super Bowl XLV telecast. Created by Anomaly New York, the ad will feature Motorola XOOM™, the first device running the Android™ 3.0 Honeycomb operating system designed specifically for tablets.</p>
<p>On the heels of becoming a new company in early January, Motorola Mobility launched a portfolio of devices at the 2011 Consumer Electronics Show and received numerous awards for introducing innovative mobile devices. Most notably, Motorola XOOM was singled out among more than 20,000 products to win the coveted 2011 CNET “Best of Show” award.</p>
<p>As follow up to the recent unveiling of Motorola XOOM, the 60-second spot entitled “Empower the People” embodies Motorola Mobility’s commitment to developing intuitive technology to help simplify, connect and enrich people’s lives. Motorola XOOM redefines the ever-growing tablet category by providing more ways to have fun, connect with friends and stay productive on the go. Watch videos, play games, read books and surf the Web all on Motorola XOOM’s 10.1” HD widescreen display.</p>
<p>Just as “Tablet Evolution” (http://www.youtube.com/watch?v=quI2I8wLPdc) got people buzzing before the CES Motorola XOOM announcement, “Goodbye 1984” (http://www.youtube.com/watch?v=ndhuEUX1kIU) further generates interest in the Super Bowl XLV spot and new award-winning tablet.</p>
<p>“The Super Bowl offers a special opportunity to connect a broader consumer audience to our new company, brand and devices as the most watched and celebrated sporting event of the year,” said Bill Ogle, chief marketing officer of Motorola Mobility. “Our new ad featuring Motorola XOOM demonstrates how people have more options to connect with each other, in a very personal way, through technology.”</p>
<p>The stylishly thin Motorola XOOM boasts a dual core processor for a smooth performance and its sleek design features a front-facing camera for video chats over Wi-Fi or 3G/4G LTE, as well as a rear-facing camera. Motorola XOOM is the first tablet to connect to the new Google Mobile Innovation service offering books, music and movies – anytime, anywhere.</p>
<p>In addition to being an official wireless provider for the NFL and Super Bowl XLV advertiser, Motorola Mobility will be the first-ever title sponsor of the Maxim party.</p></blockquote>
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		<title>Verizon can hear you now&#8230; with the iPhone [video]</title>
		<link>http://www.bgr.com/2011/02/03/verizon-can-hear-you-now-with-the-iphone-video/</link>
		<comments>http://www.bgr.com/2011/02/03/verizon-can-hear-you-now-with-the-iphone-video/#comments</comments>
		<pubDate>Fri, 04 Feb 2011 02:01:54 +0000</pubDate>
		<dc:creator>Andrew Munchbach</dc:creator>
				<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Ad]]></category>
		<category><![CDATA[Commercial]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Verizon]]></category>

		<guid isPermaLink="false">http://www.bgr.com/?p=75243</guid>
		<description><![CDATA[Ah yes, Verizon&#8217;s &#8220;Test Man&#8221; makes his triumphant return. Big Red is airing a pretty cheeky thirty-second TV advert that shows its network&#8217;s spokesperson uttering his infamous one-liner&#8230; while talking on an iPhone, naturally. No need for us to describe it, hit the jump and have a look for yourself. Does the Test Man look old to anyone else?]]></description>
			<content:encoded><![CDATA[<center><a href="http://www.bgr.com/?p=75243"><img class="size-full wp-image-75245 aligncenter" title="Can you hear me now - iPhone" src="http://www-bgr-com.vimg.net/wp-content/uploads/2011/02/Screen-shot-2011-02-03-at-8.54.38-PM110204015842.jpg" alt="" width="652" height="366" /></a></center>
<p>Ah yes, Verizon&#8217;s &#8220;Test Man&#8221; makes his triumphant return. Big Red is airing a pretty cheeky thirty-second TV advert that shows its network&#8217;s spokesperson uttering his infamous one-liner&#8230; while talking on an iPhone, naturally. No need for us to describe it, hit the jump and have a look for yourself. <em>Does the Test Man look old to anyone else?</em><span id="more-75243"></span></p>
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