Amazon announced the company’s fourth quarter results last week, which fell short of Wall Street’s estimates. The company reported $17.4 billion in revenue, with net sales up 35% from $12.95 billion in the same quarter of 2010. Despite falling short of analyst estimates of $18.26 billion, Amazon’s growth was more than twice the overall market’s growth according to data from comScore. At $49.6 million, U.S. retail spending was only up 14% in the fourth quarter of 2011. “The growth rate represented the ninth consecutive quarter of positive year-over-year growth and fifth consecutive quarter of double-digit growth rates,” said the company’s press release. “For the entire 2011 year, U.S. retail e-commerce spending reached a record $161.5 billion, marking a 13-percent increase from 2010.” Read on for comScore’s full press release.

comScore Reports $50 Billion in Q4 2011 U.S. Retail E-Commerce Spending, Up 14 Percent vs. Year Ago

Spending Reaches $161.5 Billion for Full Year 2011 Marking 13 Percent Gain
comScore Chairman Gian Fulgoni to Present Update on Q4 2011 E-Commerce Trends in Upcoming Webinar

RESTON, VA, February 6, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q4 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $49.7 billion for the quarter, up 14 percent versus year ago. This growth rate represented the ninth consecutive quarter of positive year-over-year growth and fifth consecutive quarter of double-digit growth rates. For the entire 2011 year, U.S. retail e-commerce spending reached a record $161.5 billion, marking a 13-percent increase from 2010.

Retail E-Commerce (Non-Travel) Growth Rates Excludes Auctions, Autos and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc.
Quarter	E-Commerce Spending ($ Millions)	Y/Y Percent Change
Q1 2007	$27,970	17%
Q2 2007	$27,176	23%
Q3 2007	$28,441	23%
Q4 2007	$39,132	19%
Q1 2008	$31,178	11%
Q2 2008	$30,581	13%
Q3 2008	$30,274	6%
Q4 2008	$38,071	-3%
Q1 2009	$31,031	0%
Q2 2009	$30,169	-1%
Q3 2009	$29,552	-2%
Q4 2009	$39,045	3%
Q1 2010	$33,984	10%
Q2 2010	$32,942	9%
Q3 2010	$32,133	9%
Q4 2010	$43,432	11%
Q1 2011	$38,002	12%
Q2 2011	$37,501	14%
Q3 2011	$36,308	13%
Q4 2011	$49,698	14%

“The fourth quarter of 2011 capped off what was yet another strong year for online retail, one in which every quarter achieved double-digit increases versus the prior year,” said comScore chairman Gian Fulgoni. “In the face of continuing uncertainty regarding the U.S. economy, consumers increasingly went online for their shopping needs. Price and convenience continue to be the critical value drivers for e-commerce, and unless those conditions change we can expect to see more channel-shifting to online in 2012 and perhaps even an acceleration in the current growth trend.” Other highlights from Q4 2011 include:

• The top-performing online product categories were: Digital Content & Subscriptions, Jewelry & Watches, Consumer Electronics, Toys & Hobbies, and Computer Software. Each category grew at least 18 percent vs. year ago.
• Ten individual days in Q4 surpassed $1 billion in online spending, led by Cyber Monday (Nov. 28) at $1.251 billion. Monday, Dec. 5 ranked second at $1.178 billion, followed by Green Monday (Dec. 12) at $1.133 billion.
• 52 percent of e-commerce transactions included free shipping, representing an all-time high. The previous high was Q4 2010 at 49 percent.
• Smartphones and tablets played a growing role in online shopping, with consumers increasingly using smartphones to check prices and product features while physically in a retail store.

ComScore released its most recent U.S. Mobile Subscriber Market Share report for the three-month period ending in December, 2011. The research firm found that Samsung remained the top mobile phone vendor in the fourth quarter with a 25.3% market share — the same share as it held in the third quarter. LG’s market share dropped 0.6 percentage points to a 20% share for second place followed by Motorola, which fell 0.5 percentage points to 13.3%. Apple had the fourth largest share with a 12.4% market share, up 2.2 percentage points, and RIM fell 0.4 points to a 6.7% share. Read on for more.

Android remains the most used smartphone operating system in the United States with a 47.3% share of the market, up 2.5 percentage points from the last report. Android is followed by iOS, which grew 2.2 points to a 29.6% share, BlackBerry OS, which fell 2.9 points to a 16% share, Microsoft’s mobile Windows platform (4.7%, down 0.9 percentage points) and Symbian (1.4%, down 0.4 percentage points). ComScore did not distinguish whether or not Microsoft’s share represented Windows Phone, Windows Mobile or both.

ComScore said that 97.9 million U.S. residents owned a smartphone during the three months ended December 2011, which represents 40% of all mobile subscribers. The firm also said 234 million Americans aged 13 and older own a mobile device. The company’s full press release follows below.

comScore Reports December 2011 U.S. Mobile Subscriber Market Share

Smartphone Penetration Climbs Over 40 Percent during December Holiday Shopping Season

RESTON, VA, February 2, 2012 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending December 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android strengthened its lead in the smartphone market to reach 47.3 percent market share.

OEM Market Share

For the three-month average period ending in December, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers, followed by LG with 20 percent share and Motorola with 13.3 percent share. Apple continued to gain ground in the OEM market with 12.4 percent share of total mobile subscribers (up 2.2 percentage points), while RIM rounded out the top five with 6.7 percent share.

Top Mobile OEMs 3 Month Avg. Ending Dec. 2011 vs. 3 Month Avg. Ending Sep. 2011 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens
	Share (%) of Mobile Subscribers
	Sep-11	Dec-11	Point Change
Total Mobile Subscribers	100.0%	100.0%	N/A
Samsung	25.3%	25.3%	0.0
LG	20.6%	20.0%	-0.6
Motorola	13.8%	13.3%	-0.5
Apple	10.2%	12.4%	2.2
RIM	7.1%	6.7%	-0.4

Smartphone Platform Market Share

97.9 million people in the U.S. owned smartphones during the three months ending in December, representing 40 percent of all mobile subscribers. Google Android ranked as the top smartphone platform with 47.3 percent market share, up 2.5 percentage points from September. Apple maintained its #2 position, growing 2.2 percentage points to 29.6 percent of the smartphone market. RIM ranked third with 16 percent share, followed by Microsoft (4.7 percent) and Symbian (1.4 percent).

Top Smartphone Platforms 3 Month Avg. Ending Dec. 2011 vs. 3 Month Avg. Ending Sep. 2011 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens
	Share (%) of Smartphone Subscribers
	Sep-11	Dec-11	Point Change
Total Smartphone Subscribers	100.0%	100.0%	N/A
Google	44.8%	47.3%	2.5
Apple	27.4%	29.6%	2.2
RIM	18.9%	16.0%	-2.9
Microsoft	5.6%	4.7%	-0.9
Symbian	1.8%	1.4%	-0.4

Mobile Content Usage

In December, 74.3 percent of U.S. mobile subscribers used text messaging on their mobile device, up 3.2 percentage points. Downloaded applications were used by 47.6 percent of subscribers (up 5.1 percentage points), while browsers were used by 47.5 percent (up 4.6 percentage points). Accessing of social networking sites or blogs increased 3.8 percentage points to 35.3 percent of mobile subscribers. Game-playing was done by 31.4 percent of the mobile audience (up 2.6 percentage points), while 23.8 percent listened to music on their phones (up 2.9 percentage points).

Mobile Content Usage 3 Month Avg. Ending Dec. 2011 vs. 3 Month Avg. Ending Sep. 2011 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens
	Share (%) of Mobile Subscribers
	Sep-11	Dec-11	Point Change
Total Mobile Subscribers	100.0%	100.0%	N/A
Sent text message to another phone	71.1%	74.3%	3.2
Used downloaded apps	42.5%	47.6%	5.1
Used browser	42.9%	47.5%	4.6
Accessed social networking site or blog	31.5%	35.3%	3.8
Played Games	28.8%	31.4%	2.6
Listened to music on mobile phone	20.9%	23.8%	2.9

If you’re signed up for a daily deal service on your phone, odds are you’re from a high-income household. According to new data from comScore, 36.5% of U.S. phone owners who are signed up for a daily deal service have an annual income of more than $100,000. 19.6% come from households that have an annual income of between $75,000 and $100,000, 18.1% have a household income of between $50,000 and $75,000, 16.9% fall between $25,000 and $50,000, and 8.9% earn less than $25,000 per year. ComScore did not specifically name the mobile deal services included in the study, though Living Social and Groupon are among the more popular daily deal services.

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BlackBerry owners tend to be older and wealthier than other smartphone users according to a new report released this week. Data from comScore Data Mine suggests BlackBerry users are “more likely to have a household greater than $75,000 when compared to average smartphone owners.” BlackBerry owners were also more likely to have at least part of all of their monthly mobile bill paid for by their employers. We’re not surprised, taking into consideration the vast number of enterprise users that still own a BlackBerry for work. “BlackBerry users over indexed in all age segments 35-64 in November 2011, with the 55-64 age bracket showing the highest index of 120,” comScore said in its report, which found the fewest number of Blackberry users between the ages of 18 and 24.

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U.S. Consumers spent $35.3 billion during this year’s holiday season, up 15% from the same period last year. Shoppers also spent a total of $2.8 billion during the week ended December 25th, up 16% from the same week in 2010, comScore reported. “Holiday e-commerce spending has remained strong throughout the season, and we have now reached a record $35 billion in U.S. online sales for the season-to-date,” said comScore chairman Gian Fulgoni, noting that the record $1.25 billion spent on Cyber Monday represented the heaviest online spending day for the second straight year. ComScore also said that there were a total of nine days during the holiday season during which consumers spent more than $1 billion. The research firm noticed a spike in digital content and subscription sales on Christmas Day, no doubt as a result of consumers loading up their new tablets, computers and phones with applications. Digital content and subscription purchases typically counted for 2.8% of all e-commerce sales during the holiday season, but that figure jumped to more than 20% on Christmas Day. ComScore’s full press release follows after the break.

Christmas Day Sees Significant Spike in Digital Content & Subscription Sales as Consumers Load Up New Tablets, e-Readers and Music Devices

RESTON, Va., Dec. 28, 2011 /PRNewswire/ – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 56 days of the November – December 2011 holiday season. For the holiday season-to-date,$35.3 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week (ending Dec. 25) witnessed $2.8 billion in spending, an increase of 16 percent versus the corresponding week last year.

2011 Holiday Season To Date vs. Corresponding Days* in 2010Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc.
	Millions ($)
	2010	2011	Percent Change
November 1 – December 26	$30,591	$35,274	15%
Thanksgiving Day (Nov. 24)	$407	$479	18%
Black Friday (Nov. 25)	$648	$816	26%
Thanksgiving Weekend (Nov. 26-27)	$886	$1,031	16%
Cyber Monday (Nov. 28)	$1,028	$1,251	22%
Green Monday (Dec. 12)	$954	$1,133	19%
Free Shipping Day (Dec. 16)	$942	$1,072	14%
Week Ending Dec. 25	$2,450	$2,831	16%

*Corresponding days based on corresponding shopping days (November 2 thru December 27, 2010)

“Holiday e-commerce spending has remained strong throughout the season, and we have now reached a record $35 billion in U.S. online sales for the season-to-date,” said comScore chairman Gian Fulgoni. “We can now say with certainty that the $1.25 billion spent on Cyber Monday will rank it as the heaviest online spending day of the season for the second consecutive year, but we should also note that it was accompanied by nine other billion dollar spending days this year.”

Christmas Day Sees Huge Spike in Digital Content & Subscription Sales

One of the interesting e-commerce phenomena occurring over the past several years is the dramatic increase in Christmas Day purchases of Digital Content & Subscriptions, a retail category that includes digital downloads of music, TV, movies, e-books and apps. Not surprisingly, as many consumers get new smartphones, tablets, e-readers and digital content gift certificates for Christmas, they spend Christmas Day loading up their devices with new content.

On an average day during the 2011 holiday season-to-date (Nov. 1 – Dec. 26), Digital Content & Subscriptions accounted for 2.8 percent of retail e-commerce sales, but on Christmas Day the category accounted for more than 20 percent of sales. Consistent with past years, comScore expects sales for this category of products to remain elevated throughout the entire week following Christmas Day.

The week ended December 18th was the heaviest week for online holiday shopping ever, with shoppers spending more than $6.3 billion, up 15% from the same period last year. Consumers have already spent about $31.9 billion this holiday season according to comScore, which published new figures on Tuesday. “With only a few more days until Christmas, the preponderance of Americans’ late season holiday shopping will shift to brick-and-mortar retail, although the procrastinators among us will still be able to take advantage of expedited shipping and buy online up to and including the day before Christmas Eve with the guarantee of having their gifts delivered in time for the holiday,” said comScore chairman Gian Fulgoni, noting that there were four days last week during which consumers spent more than $1 billion. “In total, we will see another $5 or $6 billion in e-commerce spending over the remainder of December to finish off what has clearly been an outstanding season for online retailers.” November 28th, Cyber Monday, will go down as the heaviest online spending day this holiday season, and in history, with more than $1.251 billion spent. ComScore’s full press release follows after the break.

Heaviest Week in U.S. Online Holiday Shopping History Pushes Season-to-Date Total to $32 Billion, Up 15 Percent vs. Year Ago
Spending Approaches 2010 Holiday Season Total of $32.6 Billion with Nearly Two Weeks Remaining in 2011 Season

RESTON, VA, December 20, 2011 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 48 days of the November – December 2011 holiday season. For the holiday season-to-date, nearly $32 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 18), led by four individual days surpassing $1 billion in sales, reached an all-time record of $6.3 billion in online retail spending, up 14 percent from the corresponding week last year. The final shopping weekend before Christmas reached $1.04 billion to rank as the second heaviest weekend of online spending on record.

2011 Holiday Season To Date vs. Corresponding Days* in 2010 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc.
	Millions ($)
	2010	2011	Percent Change
November 1 – December 18	$27,814	$31,973	15%
Thanksgiving Day (Nov. 24)	$407	$479	18%
Black Friday (Nov. 25)	$648	$816	26%
Thanksgiving Weekend (Nov. 26-27)	$886	$1,031	16%
Cyber Monday (Nov. 28)	$1,028	$1,251	22%
Green Monday (Dec. 12)	$954	$1,133	19%
Free Shipping Day (Dec. 16)	$942	$1,072	14%
Week Ending Dec. 18	$5,499	$6,286	14%

*Corresponding days based on corresponding shopping days (November 2 thru December 19, 2010)

“The final big week of online holiday shopping remained strong throughout, with four days surpassing $1 billion in sales and the second heaviest online shopping weekend on record,” said comScore chairman Gian Fulgoni. “With only a few more days until Christmas, the preponderance of Americans’ late season holiday shopping will shift to brick-and-mortar retail, although the procrastinators among us will still be able to take advantage of expedited shipping and buy online up to and including the day before Christmas Eve with the guarantee of having their gifts delivered in time for the holiday. In total, we will see another $5 or $6 billion in e-commerce spending over the remainder of December to finish off what has clearly been an outstanding season for online retailers.”

Ten Online Spending Days Top $1 Billion this Holiday Season

For the 2011 holiday season-to-date, ten individual days have surpassed $1 billion in online retail sales. Cyber Monday (Nov. 28) currently ranks as the heaviest online spending day of the season – and in history – at $1.251 billion. Monday, December 5 ranks second at $1.178 billion, followed by Green Monday (Dec. 12) in third with $1.133 billion. Free Shipping Day (Friday, Dec. 16) ranks sixth at $1.072 billion.

Billion Dollar Spending Days for 2011 Holiday Season Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc.
Rank	Date	Spending in Millions ($)
1	Monday, Nov. 28 (Cyber Monday)	$1,251
2	Monday, Dec. 5	$1,178
3	Monday, Dec. 12 (Green Monday)	$1,133
4	Tuesday, Nov. 29	$1,116
5	Tuesday, Dec. 6	$1,107
6	Friday, Dec. 16 (Free Shipping Day)	$1,072
7	Tuesday, Dec. 13	$1,064
8	Wednesday, Nov. 30	$1,025
9	Thursday, Dec. 8	$1,024
10	Thursday, Dec. 15	$1,018

This past Friday will go down in the record books as another heavy spending day this holiday season. Consumers spent a total of $1.07 billion on December 16th, otherwise known as “Free Shipping Day,” which was more than consumers spent during the entirety of the Thanksgiving weekend ($1.03 billion) and 14% more than consumers spent on the same day in 2010. Shoppers spent the most money on Cyber Monday so far this holiday season ($1.25 billion) followed by Green Monday ($1.13 billion) and Free Shipping Day.

“More than $1 billion in spending on Free Shipping Day put the exclamation point on what will almost certainly be the heaviest week of the online holiday shopping season,” comScore chairman Gian Fulgoni said. “Four individual days surpassed $1 billion in spending this week, with Green Monday leading the way at $1.13 billion. While next week may see another strong day or two at the beginning of the week, it’s clear that we have now reached the crescendo for this season and that spending will begin to slow as we get closer to Christmas, leaving Cyber Monday as the top ranked shopping day for the second year in a row.” ComScore’s press release follows below.

Free Shipping Day Punctuates Heavy Week of Online Holiday Shopping as Four Individual Days Eclipse $1 Billion in Spending and Season-to-Date Exceeds $30 Billion

Cyber Monday on Pace to be Heaviest Day of the Online Shopping Season for Second Consecutive Year

RESTON, VA, December 18, 2011 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 46 days of the November – December 2011 holiday season. For the holiday season-to-date, $30.9 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent work week (Dec. 12-16) saw four individual days surpass $1 billion in spending, led by Green Monday (Monday, December 12) with $1.13 billion and Free Shipping Day (Friday, December 16) with $1.07 billion. With the heaviest portion of the season behind us, Cyber Monday appears likely to rank as the heaviest online spending day of the year for the second consecutive season.

2011 Holiday Season To Date vs. Corresponding Days* in 2010 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc.
	Millions ($)
	2010	2011	Percent Change
November 1 – December 16	$26,914	$30,937	15%
Thanksgiving Day (Nov. 24)	$407	$479	18%
Black Friday (Nov. 25)	$648	$816	26%
Thanksgiving Weekend (Nov. 26-27)	$886	$1,031	16%
Cyber Monday (Nov. 28)	$1,028	$1,251	22%
Green Monday (Dec. 12)	$954	$1,133	19%
Free Shipping Day (Dec. 16)	$942	$1,072	14%
Week Ending Dec. 16	$5,508	$6,315	15%

*Corresponding days based on corresponding shopping days (November 2 thru December 17, 2010)

“More than $1 billion in spending on Free Shipping Day put the exclamation point on what will almost certainly be the heaviest week of the online holiday shopping season,” said comScore chairman Gian Fulgoni. “Four individual days surpassed $1 billion in spending this week, with Green Monday leading the way at $1.13 billion. While next week may see another strong day or two at the beginning of the week, it’s clear that we have now reached the crescendo for this season and that spending will begin to slow as we get closer to Christmas, leaving Cyber Monday as the top ranked shopping day for the second year in a row.”

Have Holiday Promotions Been Frontloaded this Year?

Further analysis of retail e-commerce spending trends suggests that holiday deals, such as discounts and free shipping, may have been frontloaded during the earlier portion of the season. We analyzed the year-over-year growth rates for the Mondays and Fridays, which represent the majority of the key promotional days for the season, between Thanksgiving and Free Shipping Day. The results showed significantly higher growth rates during the days nearer to Thanksgiving, with growth rates in the mid-20s, and more modest growth rates in the teens in the middle part of December.

Analysis of 2011 Friday and Monday Spending Patterns between Thanksgiving and Free Shipping Day Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc.
Friday	Spending (Millions)	Y/Y % Chg	Monday	Spending (Millions)	Y/Y % Chg
Nov. 25	$815	26%	Nov. 28	$1,251	27%
Dec. 2	$788	27%	Dec. 5	$1,178	25%
Dec. 9	$917	15%	Dec. 12	$1,132	19%
Dec. 16	$1,072	14%

Free Shipping Rates Rebound during Final Online Sales Push

comScore’s analysis of e-commerce transactions including free shipping indicated that following a decline in the second week of December, free shipping rebounded during this most recent week, which concluded with Free Shipping Day. Each week of the online holiday season-to-date has seen free shipping occur on at least half of all transactions. For the five-day week ending with Free Shipping Day, the percentage of transactions with free shipping reached 56 percent, nearly 4 percentage points higher than the corresponding time period last year.

Weekly Holiday Free Shipping Analysis Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc.
Week Ending	Percent of Transactions with Free Shipping
	2010*	2011	Point Change
11/6/2011	41.8%	52.2%	+10.4
11/13/2011	44.7%	51.2%	+6.5
11/20/2011	50.2%	56.0%	+5.8
11/27/2011	55.0%	64.4%	+9.4
12/4/2011	51.7%	59.4%	+7.7
12/11/2011	51.7%	53.0%	+1.3
12/18/2011**	52.2%	56.0%	+3.8

*Weeks based on corresponding shopping days for 2010
**2011 data based on five-day week (Dec. 12-16)

“Free shipping is undoubtedly one of the most important incentives for consumers and has become a key driver of online buying activity over the past few years,” added Mr. Fulgoni. “This season has seen a continuation of the trend where an increasing percentage of transactions involve free shipping, as more consumers demand it and more retailers provide it. During the week of Thanksgiving and Cyber Week we saw at least 3 in 5 transactions use free shipping, significantly higher rates than we’ve ever previously observed.”

Just Another Manic Monday: $1.1 Billion in Green Monday U.S. Online Spending Ranks Behind Two Preceding Mondays as 3rd Heaviest Day of the Holiday Season

19 Percent Y/Y Gain on Green Monday Outpaces Current Season-to-Date Growth Rate

RESTON, VA, December 14, 2011 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 42 days of the November – December 2011 holiday season. For the holiday season-to-date through December 12, $26.8 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 11) reached a record $6.1 billion in spending, in line with the season-to-date’s 15-percent growth rate. Monday, December 12, known as “Green Monday” (the second Monday in December when online spending has historically tended to peak), reached $1.13 billion in spending, representing a 19-percent increase versus last year, and ranking as the third heaviest spending day of the season after Cyber Monday ($1.25 billion) and Monday, December 5 ($1.17 billion).

2011 Holiday Season To Date vs. Corresponding Days* in 2010 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc.
	Millions ($)
	2010	2011	Percent Change
November 1 – December 12	$23,269	$26,820	15%
Thanksgiving Day (Nov. 24)	$407	$479	18%
Black Friday (Nov. 25)	$648	$816	26%
Thanksgiving Weekend (Nov. 26-27)	$886	$1,031	16%
Cyber Monday (Nov. 28)	$1,028	$1,251	22%
Week Ending Dec. 11	$5,308	$6,113	15%
Green Monday (Dec. 12)	$954	$1,133	19%

*Corresponding days based on corresponding shopping days (November 2 thru December 13, 2010)

“Green Monday was another exceptional day for the online holiday shopping season, posting more than $1.1 billion in sales with a growth rate of 19 percent versus last year,” said comScore chairman Gian Fulgoni. “Green Monday also kicks off what should be the heaviest week of the year for online shopping, where we could see several billion dollar spending days, punctuated by Free Shipping Day on Friday, December 16. It is interesting to note that for the past three years, Cyber Monday sales have exceeded those on Green Monday, demonstrating the degree to which retailer promotions and consumer awareness have grown the popularity of the Monday after Thanksgiving Day as the day to be buying online. That online holiday spending growth has remained well into the double digits throughout all the key days of the season also underscores the clear strength of the e-commerce channel.”

Top Growing Online Retail Categories for Season-to-Date

For the holiday season-to-date (through Green Monday), Digital Content & Subscriptions ranks as the fastest growing online retail category with a growth rate more than double that of the online sector as a whole. Jewelry & Watches, a luxury goods category, has seen a strong resurgence as the second fastest growing category this season. Consumer Electronics, led by tablets and flat panel TVs, ranks third, followed by Video Games and Computer Software. Each of the top 10 gaining categories is growing at least the rate of total retail e-commerce growth.

Top Growing Online Retail Categories vs. Corresponding Days in 2010 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc.
Rank	Retail Category
1	Digital Content & Subscriptions
2	Jewelry & Watches
3	Consumer Electronics
4	Video Games
5	Computer Software (excl. PC Games)
6	Toys
7	Sport & Fitness
8	Computer Hardware
9	Apparel & Accessories
10	Event Tickets

U.S. consumers have spent close to $25 billion so far this holiday season, up 15% from the same period last year, according to a new report from comScore. The research group studied holiday shopping trends beginning in November and found that $479 million was spent on Thanksgiving Day, $816 million was spent on Black Friday, $886 million was spent during Thanksgiving weekend and a record $1.25 billion was spent on Cyber Monday. That wasn’t the only record broken this year, however. “Monday, December 5, 2011 now ranks as the second heaviest spending day in history at $1.18 billion,” the report said, “followed by Tuesday, November 29, 2011 at $1.12 billion and Tuesday, December 6, 2011 at $1.11 billion.” Read on for more.

ComScore expects that December 12th, otherwise known as “Green Monday,” will also be a successful sales day. “The most recent week of the online holiday shopping season saw growth rates remain in line with the season-to-date at 15 percent and three individual spending days eclipse the $1 billion threshold,” comScore chairman Gian Fulgoni said. “These highlights represent another very positive sign for the holiday shopping season, as the week following ‘Cyber Week’ often experiences relative softness in spending momentum due to retailers pulling back on their promotional activity. As we enter what will be the heaviest week of the season for online retailers – beginning with ‘Green Monday’ on December 12 – all signs are now pointing to a strong finish to the season.” ComScore’s full press release follows below.

U.S. Online Holiday Spending Approaches $25 Billion for the Season, Up 15 Percent vs. Year Ago
Upcoming “Green Monday” (Dec. 12) to Contend with Cyber Monday for Heaviest Online Spending Day of the Year

RESTON, VA, December 11, 2011 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 39 days of the November – December 2011 holiday season. For the holiday season-to-date, $24.6 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week (week ending Dec. 9) reached $5.9 billion in spending, an increase of 15 percent versus the corresponding week last year, with 3 days surpassing $1 billion. For the holiday season-to-date, six individual days have surpassed the billion dollar threshold, led by Cyber Monday at $1.25 billion.

2011 Holiday Season To Date vs. Corresponding Days* in 2010 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc.
	Millions ($)
	2010	2011	Percent Change
November 1 – December 9	$21,405	$24,622	15%
Thanksgiving Day (Nov. 24)	$407	$479	18%
Black Friday (Nov. 25)	$648	$816	26%
Thanksgiving Weekend (Nov. 26-27)	$886	$1,031	16%
Cyber Monday (Nov. 28)	$1,028	$1,251	22%
Week Ending Dec. 9	$5,149	$5,925	15%

*Corresponding days based on corresponding shopping days (November 2 thru December 10, 2010)

“The most recent week of the online holiday shopping season saw growth rates remain in line with the season-to-date at 15 percent and three individual spending days eclipse the $1 billion threshold,” said comScore chairman Gian Fulgoni. “These highlights represent another very positive sign for the holiday shopping season, as the week following ‘Cyber Week’ often experiences relative softness in spending momentum due to retailers pulling back on their promotional activity. As we enter what will be the heaviest week of the season for online retailers – beginning with ‘Green Monday’ on December 12 – all signs are now pointing to a strong finish to the season.”

“Green Monday” Leads the Way for Online Holiday Shopping

The term “Green Monday” was coined by eBay in 2007 to describe the Monday occurring around the second week of December, which has tended to be the heaviest (or among the heaviest) online spending days of the year. Over the past six holiday shopping seasons, “Green Monday” has consistently ranked among the top spending days of the season, ending the year as the top-ranked spending day twice (2005 and 2007) and the second-ranked spending day three times (2006, 2008 and 2010).

“Green Monday” U.S. Online Spending: 2005-2010 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc.
Year	Date	Spending	Rank for Season
2005	Monday, December 12	$556	1
2006	Monday, December 11	$661	2
2007	Monday, December 10	$881	1
2008	Monday, December 15	$859	2
2009	Monday, December 14	$854	5
2010	Monday, December 13	$954	2

“We know that Green Monday will rank among the top online spending days of the season, but it’s hold on the #1 position may be slipping somewhat over time,” added Mr. Fulgoni. “One possible reason is that as Free Shipping Day (Friday, December 16 this year) gains in importance each year, online spending during the heaviest week of the season is being more evenly distributed throughout the week, whereas in the past there was a much higher concentration of spending during the early part of the week.”

Top Ten Heaviest Online Spending Days on Record

Since comScore began tracking e-commerce spending in 2001, seven individual shopping days have surpassed $1 billion in spending. To date, Cyber Monday 2011 (Nov. 28) ranks as the heaviest online spending day in history at $1.25 billion. Leading off this most recent week of the holiday season, Monday, December 5, 2011 now ranks as the second heaviest spending day in history at $1.18 billion, followed by Tuesday, November 29, 2011 at $1.12 billion and Tuesday, December 6, 2011 at $1.11 billion. Cyber Monday 2010 (Monday, November 29, 2010) rounds out the top five at $1.03 billion. The only day from 2009 to make the list is Tuesday, December 15, 2009 at $913 million, the heaviest spending day of the 2009 season.

Ten Heaviest U.S. Online Retail Spending Days on Record (thru Dec. 9, 2011) Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc.
	Date	Spending in Millions ($)
1	Monday, Nov. 28, 2011 (Cyber Monday)	$1,251
2	Monday, Dec. 5, 2011	$1,178
3	Tuesday, Nov. 29, 2011	$1,116
4	Tuesday, Dec. 6, 2011	$1,107
5	Monday, Nov. 29, 2010 (Cyber Monday)	$1,028
6	Wednesday, November 30, 2011	$1,025
7	Thursday, December 8, 2011	$1,024
8	Monday, Dec. 6, 2010	$943
9	Friday, Dec. 9, 2011	$917
10	Tuesday, Dec. 15, 2009	$913

 

Online spending during the week ending on December 2nd totalled nearly $6 billion according to comScore, setting a new single-week record. The market research firm on Sunday released its estimates for online spending so far during the holiday shopping season, and it is reporting significant year-on-year increases across the board. Total spending between November 1st and December 2nd is up 15% over 2010 to $18.7 billion and Cyber Week spending also grew 15% to approximately $6 billion. Online shopping on Thanksgiving day grew 18% to $479 million, Black Friday sales online were up 26% to $816 million and Cyber Monday sales grew 22% to $1.3 billion. ”Cyber Monday kicked the week off with a bang as consumers opened their wallets to the tune of $1.25 billion, but it was only the beginning of a very strong week of online holiday spending,” comScore chairman Gian Fulgoni said in a statement. “Tuesday and Wednesday followed with billion dollar spending days, helping Cyber Week reach a record weekly total of nearly $6 billion in spending.” ComScore’s full press release follows below.

$6 Billion in ‘Cyber Week’ U.S. Online Spending Sets New Weekly Record as Three Individual Days Surpass $1 Billion Threshold

Free Shipping Incentive Used on Nearly Two-Thirds of Online Transactions During Most Recent Two Weeks

RESTON, VA, December 4, 2011 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 32 days of the November – December 2011 holiday season. For the holiday season-to-date, $18.7 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. The most recent week saw three individual days eclipse $1 billion in spending, led by Cyber Monday, which became the heaviest online spending day on record at $1.25 billion. Tuesday, November 29 reached $1.12 billion, while Wednesday, November 30 reached $1.03 billion. These three billion dollar spending days currently rank as three of the four heaviest online spending days in history (with Cyber Monday 2010 being the other).

2011 Holiday Season To Date vs. Corresponding Days* in 2010 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc.
	Millions ($)
	2010	2011	Percent Change
November 1 – December 2	$16,257	$18,697	15%
Thanksgiving Day (Nov. 24)	$407	$479	18%
Black Friday (Nov. 25)	$648	$816	26%
Thanksgiving Weekend (Nov. 26-27)	$886	$1,031	16%
Cyber Monday (Nov. 28)	$1,028	$1,251	22%
Week Ending Dec. 2	$5,164	$5,959	15%

*Corresponding days based on corresponding shopping days (November 2 thru December 3, 2010)

“Cyber Monday kicked the week off with a bang as consumers opened their wallets to the tune of $1.25 billion, but it was only the beginning of a very strong week of online holiday spending,” said comScore chairman Gian Fulgoni. “Tuesday and Wednesday followed with billion dollar spending days, helping Cyber Week reach a record weekly total of nearly $6 billion in spending. As the deals from this week expire, it will be important to see the degree to which consumers return to the same retailers to continue their holiday shopping, thereby helping improve retailers’ profit margins, or if we experience a pullback in consumer spending – which has occurred in previous years – before promotional offers and spending intensity pick back up in earnest around mid-December.”

Free Shipping Surges to Record Levels

One of the most prevalent holiday season promotions used by online retailers is free shipping, which typically peaks around the Cyber Monday period. comScore’s analysis of the incidence of free shipping used for online retail transactions shows that this incentive is being used at record levels over the first few weeks of the holiday season. Throughout the 2011 holiday season, more than half of all transactions have included free shipping with rates increasing later into the season. The week of Thanksgiving (week ending Nov. 27) saw free shipping occur on 64.4 percent of transactions, while Cyber Week has maintained a similar level at 63.2 percent. In each case, these rates were approximately 10 percentage points higher than last year.

Weekly Holiday Free Shipping Analysis vs. Corresponding Weeks* in 2010 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc.
Week Ending	Percentage of Transactions with Free Shipping
	2010	2011	Point Change
11/6/2011	41.8%	52.2%	+10.4
11/13/2011	44.7%	51.2%	+6.5
11/20/2011	50.2%	56.0%	+5.8
11/27/2011	55.0%	64.4%	+9.4
12/4/2011**	52.2%	63.2%	+11.0

*Corresponding weeks based on corresponding shopping days (November 2 thru December 5, 2010)
**Data based on partial week of data thru Dec. 2, 2011

“Free shipping is one of the most important incentives that online retailers must provide during the holiday season to ensure that shoppers will convert into buyers,” added Mr. Fulgoni. “Consumers have come to expect free shipping during the holiday promotion periods, and retailers, in turn, have realized that they must offer this incentive if they want to maximize their share of consumer spending – especially at the outset of the shopping season. In fact, more than three-quarters of consumers say that free shipping is important to them when making an online purchase, and nearly half say they will abandon their shopping cart at checkout if they find free shipping is not being offered.”

The Importance of Free Shipping to Online Shoppers

As part of comScore’s annual holiday shopping survey of consumers, approximately 1,000 Internet users were asked about the importance of free shipping to their online purchase decisions. More than one-third of respondents (36 percent) indicated that free shipping was “very important” and that they would not make a purchase without it, underscoring the imperative for retailers to offer this incentive during the holidays. An additional 42 percent said that free shipping was “somewhat important” and that they actively seek out free shipping deals. Only 15 percent of respondents indicated that free shipping was not particularly influential in their purchase decision.

Q: “When making a purchase online this holiday season, which of the following statements best describes how important free shipping is to you?” November 29-December 1, 2011, n=1,013 Total U.S. – Home & Work Locations Source: comScore 2011 Holiday Survey
Response	Percentage of Respondents
Very important – I will not make a purchase without it	36%
Somewhat important – I actively seek out free shipping deals	42%
Neither important nor unimportant – I would like to find it, but do not require it	12%
Somewhat unimportant – free shipping has very little effect on my purchase decision	1%
Very unimportant – I will make my purchase regardless of shipping costs	2%
Don’t know/not sure	6%

Despite its cost to retailers, free shipping also has a couple of important benefits to online retailers. First, it tends to generate higher average order values, which helps retailers to at least partially offset lower margins. Second, this incentive has for four years had its own marketing event – ‘Free Shipping Day’ (Friday, December 16 this year) – when thousands of merchants offer free shipping with delivery by Christmas Eve, and in past years Free Shipping Day has helped bolster online spending activity later into the season. Last year’s Free Shipping Day, for example, was the third heaviest online spending day of the year at $942 million, representing a dramatic 61 percent increase over the corresponding shopping day the previous year

U.S. consumers spent a record $1.25 billion online on Cyber Monday, the second time the U.S. has ever spent more than $1 billion online in a single day and a 22% increase from the amount spent last year. “While last year saw Cyber Monday rank as the heaviest online spending day of the year for the first time ever, it will be interesting to watch the next couple of weeks to see if any future individual days in 2011 manage to leapfrog this year’s highest day-to-date,” comScore chairman Gian Fulgoni said. 50.2% the money spent on Cyber Monday originated from a work computer, comScore noted. 43.2% of the Cyber Monday spending was attributed to users buying goods from home and U.S. consumers abroad spent 6.6% of the overall Cyber Monday total. ComScore’s study also found that $15 billion has been spent online for the holiday-season-to-date, a 15% increase from the same time period last year. In comparison to Cyber Monday, $479 million was spent online on Thanksgiving Day, $816 million was spent on Black Friday and just over $1 billion was spent during the holiday weekend. ComScore’s full press release follows after the break.

Cyber Monday Spending Hits $1.25 Billion to Rank as Heaviest U.S. Online Spending Day in History
Cyber Monday 2011 Marks 2nd Billion Dollar Spending Day on Record, Eclipsing Cyber Monday 2010

RESTON, VA, November 29, 2011– comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season U.S. retail e-commerce spending for the first 28 days of the November – December 2011 holiday season. For the holiday season-to-date, $15 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. Cyber Monday reached $1.25 billion in online spending, up 22 percent versus year ago, representing the heaviest online spending day in history and the second day on record to surpass the billion-dollar threshold.

2011 Holiday Season To Date vs. Corresponding Days* in 2010 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc.
	Millions ($)
	2010	2011	Percent Change
November 1 – 28	$13,008	$15,020	15%
Thanksgiving Day (Nov. 24)	$407	$479	18%
Black Friday (Nov. 25)	$648	$816	26%
Weekend (Nov. 26-27)	$886	$1,031	16%
Cyber Monday (Nov. 28)	$1,028	$1,251	22%

*Corresponding days based on corresponding shopping days (November 2 thru November 29, 2010)

“Cyber Monday was yet another historic day for e-commerce, with online spending reaching a record $1.25 billion,” said comScore chairman Gian Fulgoni. “It was just the second billion dollar spending day on record, following on the heels of Cyber Monday 2010. While last year saw Cyber Monday rank as the heaviest online spending day of the year for the first time ever, it will be interesting to watch the next couple of weeks to see if any future individual days in 2011 manage to leapfrog this year’s highest day-to-date.”

Cyber Monday Sales Growth Driven by both Buyers and Spending per Buyer

Cyber Monday’s 22-percent growth in sales versus year ago was driven by an increase in both the number of buyers (up 11 percent) and the average spending per buyer (up 9 percent). Overall, 10 million people bought online on Cyber Monday, representing the first time on record that threshold has been reached in a single day. The average online buyer conducted 1.9 online transactions on Cyber Monday for a total of nearly $125 in spending.

Breakdown of Cyber Monday Spending Growth Cyber Monday 2011 vs. Cyber Monday 2010 Total U.S. – Home & Work Locations Source: comScore, Inc.
	Cyber Monday 2010	Cyber Monday 2011	Percent Change
Dollar Sales ($ Millions)	$1,028	$1,251	22%
Buyers (Millions)	9.0	10.0	11%
Dollars per Buyer	$114.24	$124.82	9%
Dollars per Transaction	$60.05	$66.97	12%
Transactions (Millions)	17.1	18.7	9%
Transactions per Buyer	1.90	1.86	-2%

Shopping at Work Accounts for 50 Percent of Cyber Monday Spending

Half of dollars spent online at U.S. Web sites originated from work computers, up slightly from last year. Buying from home comprised the majority of the remaining share (43.2 percent) while buying at U.S. Web sites from international locations accounted for 6.6 percent of sales.

Breakdown of Cyber Monday Spending Growth by Location Cyber Monday 2011 vs. Cyber Monday 2010 Total U.S. – Home & Work Locations Source: comScore, Inc.
	Cyber Monday 2010	Cyber Monday 2011	Point Change
Home (incl. University)	45.0%	43.2%	-1.8
Work	49.2%	50.2%	+1.0
International	5.8%	6.6%	+0.8
Total	100.0%	100.0%	N/A

“The Cyber Monday phenomenon originated from the significant spike in e-commerce activity that traditionally occurred following the Thanksgiving holiday weekend, with many consumers turning to their work computers to continue their holiday gift buying – and that pattern still exists today,” added Mr. Fulgoni. “Looking forward to the balance of the season, it will be very important to continue to monitor the trend in consumer spending to determine the degree to which retailers’ heavy promotional activity at the beginning of the shopping season, and consumers’ encouraging response, has pulled forward consumers’ future buying. When all is said and done, it will also be vital to see whether retailers’ deals and price discounting, which consumers are now able to discover via so many different digital media channels, will have a negative impact on retailers’ margins this holiday season.”

YouTube served up more than 20 billion video views during the month of October — 49.1% of all 42.6 billion video views on the web during the month. The research was recently published by comScore, which also found that Google and YouTube had a total unique audience of 161 million viewers, nearly three times that of Facebook, which served up the second most video views during the month. Facebook had 59 million unique viewers and 346 million video views. VEVO, the popular music video website, was the No.3 site with 56.9 million unique viewers but a greater 827 million video views. Additionally, comScore found that the average YouTube viewer watches more than 7 hours of video each month.

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Early reports from three separate firms suggest that Black Friday retail sales set a new record in 2011. Online sales growth was massive according to estimates from both IBM and comScore; the former reported on Saturday that online Black Friday sales grew 24.3% over 2010 and total Black Friday spending rose 39.3% over last year. Meanwhile, comScore’s data shows that online spending this past Friday grew 26% from Black Friday 2010 to $816 million. Offline, market research firm ShopperTrak said retail foot traffic rose 5.1% year-over-year on Black Friday 2011, and spending was up 6.6% to a record $11.4 billion. “This is the largest year-over-year gain in ShopperTrak’s National Retail Sales Estimate for Black Friday since the 8.3 percent increase we saw between 2007 and 2006,” ShopperTrak CEO Bill Martin said in a statement. “Still, it’s just one day. It remains to be seen whether consumers will sustain this behavior through the holiday shopping season.” Press releases from both IBM and comScore follow below.

Record Online Thanksgiving Day Shopping Paves Way for Strong Black Friday Retail Sales, Reports IBM

Mobile Devices Including the iPhone and iPad Account for 14.3 Percent Of All Black Friday Online Retail Traffic

ARMONK, N.Y., Nov. 26, 2011 /PRNewswire/ –U.S. shoppers took advantage of early sales this holiday driving a 39.3 percent increase in online Thanksgiving day spending while setting the stage for 24.3 percent online growth on Black Friday compared to the same period last year, according to cloud-based analytics findings by IBM (NYSE: IBM).

As part of IBM’s Smarter Commerce initiative, IBM’s online retail benchmark study reveals the following trends as of 12:00 am PST:

• Consumer Spending Increases: Strong Thanksgiving shopping carried over into Black Friday with online sales increasing 24.3 percent annually.
• The Mobile Bargain Hunter: Black Friday witnessed the arrival of the mobile deal seeker who embraced their devices as a research tool for in-store and online bargains. Mobile traffic increased to 14.3 percent on Black Friday 2011 compared to 5.6 percent in 2010.
• Mobile Sales: Sales on mobile devices surged to 9.8 percent from 3.2 percent year over year.
• The Apple Shopper: Mobile shopping was led by Apple, with the iPhone and iPad ranking one and two for consumers shopping on mobile devices (5.4 percent and 4.8 percent respectively). Android came in third at 4.1 percent. Collectively iPhone and iPad accounted for 10.2 percent of all online retail traffic on Black Friday.
• The iPad Factor: Shoppers using the iPad led to more retail purchases more often per visit than other mobile devices with conversion rates reaching 4.6 percent compared to 2.8 percent for overall mobile devices.
• Surgical Shopping Goes Mobile: Mobile shoppers demonstrated a laser focus that surpassed that of other online shoppers with a 41.3 percent bounce rate on mobile devices versus online shopping rates of 33.1 percent.
• The Social Influence: Shoppers referred from Social Networks generated 0.53 percent of all online sales on Black Friday. Facebook led the pack, accounting for 75 percent of all traffic from social networks.
• Social Media Chatter: Boosted by a 110 percent increase in discussion volume compared to 2010, top discussion topics on social media sites immediately before Friday showed a focus on the part of consumers to share tips on how to avoid the rush. Topics included out-of-stock concerns, waiting times and parking, and a spike in positive sentiment around Cyber-Monday sales.

“This year marked Thanksgiving’s emergence as the first big spending day of the 2011 holiday season with a record number of consumers shifting their focus from turkey to tablets and the search for the best deals,” said John Squire, Chief Strategy Officer, IBM Smarter Commerce. “This momentum continued into Black Friday where the big winners were those retailers that delivered a smarter commerce experience with compelling, relevant deals that people could easily access from their channel of choice.”

Online Retail Categories

• Department stores once again offered a vast array of compelling deals and promotions that caught the attention of consumers. As a result, department stores sales were up 59.0 percent from this time last year.
• Home goods also reported a 48.8 percent increase in sales from Black Friday 2010, an indication that many consumers are shifting their attention toward the home this holiday season.
• Apparel sales were also strong this holiday with Black Friday numbers showing an increase of 47.2 percent over 2010.
• Health and Beauty sales were strong as consumers showed a desire to pamper themselves this year. On Black Friday, online sales were up 34.2 percent year over year.

Today’s news is based on finding from the IBM Coremetrics fourth annual Black Friday Benchmark which tracks more than a million transactions a day, analyzing terabytes of raw data from 500 retailers nationwide. With this data IBM helps retailers better understand and respond to their customers – across the organization – improving sourcing, inventory management, marketing, sales, and services programs.

Black Friday Boasts $816 Million in U.S. Online Holiday Spending, Up 26 Percent vs. Year Ago

More than 50 Million Americans Visited Online Retail Sites on Black Friday

Thanksgiving Day Online Spending Jumps 18 Percent to $479 Million

RESTON, VA, November 27, 2011 – comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported U.S. retail e-commerce spending for the first 25 days of the November – December 2011 holiday season. For the holiday season-to-date, $12.7 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. Black Friday (November 25) saw $816 million in online sales, making it the heaviest online spending day to date in 2011 and representing a 26-percent increase versus Black Friday 2010. Thanksgiving Day (November 24), while traditionally a lighter day for online holiday spending, achieved a strong 18-percent increase to $479 million.

2011 Holiday Season To Date vs. Corresponding Days* in 2010 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home & Work Locations Source: comScore, Inc.
	Millions ($)
	2010	2011	Percent Change
November 1 – 25	$11,093	$12,737	15%
Thanksgiving Day (Nov. 24)	$407	$479	18%
Black Friday (Nov. 25)	$648	$816	26%

*Corresponding days based on corresponding shopping days (November 2 thru November 26, 2010)

“Despite some analysts’ predictions that the flurry of brick-and-mortar retailers opening their doors early for Black Friday would pull dollars from online retail, we still saw a banner day for e-commerce with more than $800 million in spending,” said comScore chairman, Gian Fulgoni. “With brick-and-mortar retail also reporting strong gains on Black Friday, it’s clear that the heavy promotional activity had a positive impact on both channels. We now turn our attention to Cyber Monday, a day that Shop.org says will see eight-in-ten retailers running special online promotions. Last year, Cyber Monday was the heaviest day of online spending ever, with sales exceeding $1 Billion, and we fully expect to see another record set this year.”

Black Friday Bargains Boost Web Browsing Behavior

As the online channel increasingly influences offline shopping behavior, consumers turned to Black Friday sites on the web to conduct research in advance of the day’s events. comScore analyzed several Black Friday deal sites for the five days ending Black Friday (Nov. 21-25, 2011) compared to the corresponding days last year, finding that bfads.net led the pack with 3.9 million unique visitors, up 51 percent versus last year. TheBlackFriday.com followed with 3.2 million visitors while also posting the strongest year-over-year growth at 137 percent.

Unique Visitors to Selected Sites Featuring Black Friday Deals Nov. 21-25, 2011 vs. Nov. 22-26, 2010 Total U.S. – Home & Work Locations Source: comScore, Inc.
	Unique Visitors (000)
	Nov. 22-26, 2010	Nov. 21-25, 2011	Percent Change
bfads.net	2,607	3,926	51%
theblackfriday.com	1,364	3,234	137%
blackfriday2011.com*	1,612	1,854	15%
blackfriday.com	668	621	-7%
blackfriday.fm	399	532	33%
gottadeal.com	270	424	57%

*Site was known as BlackFriday2010.com in 2010

Amazon Ranks #1 Among Online Retailers on Black Friday

Fifty million Americans visited online retail sites on Black Friday, representing an increase of 35 percent versus year ago. Each of the top five retail sites achieved double-digit gains in visitors vs. last year, led by Amazon. Walmart ranked second, followed by Best Buy, Target and Apple.

Most Visited Retailer Properties on Black Friday Excludes Auction Sites (e.g. eBay) Black Friday 2011 vs. Black Friday 2010 Total U.S. – Home & Work Locations Source: comScore, Inc.
Retail Property
1	Amazon
2	Walmart
3	Best Buy
4	Target
5	Apple

“Each of the top online retailers generated significantly greater Black Friday activity compared to last year,” added Mr. Fulgoni. “Amazon.com once again led the pack, with 50 percent more visitors than any other retailer, while also showing the highest growth rate versus last year. However, it is telling that the top multi-channel retailers also showed strong growth in visitors, demonstrating the importance of the online channel to the retail industry as a whole.”

Men, pet owners and gamers are the most likely consumers to purchase an iPad, a new infographic from Bluekai reveals. Bluekai compiled data from Comscore and Nielsen to create the infographic, which identifies a variety of customers who might buy an iPad based on a 1-100 correlation scale. The aforementioned target markets — men, pet owners and video game buyers — were listed as “highly likely” to purchase an iPad. Scientists or health care workers, international travelers, proponents of organic food, vitamin takers, apartment dwellers and domestic business travelers were also listed as “very likely” to purchase the tablet. Bluekai also cited Comscore, which said that 45.9% of all tablet owners are members of a household that has an annual income of $100,000 or more. The full infographic follows below.

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ComScore released its most recent U.S. Mobile Subscriber Report on Wednesday, which suggests that iOS and Android are continuing to absorb share at the expense of RIM’s BlackBerry OS in the United States. Android’s market share increased 5.6 points to 43.7% during the three month period ending in August. iOS grew 0.7 points to a 27.3% share during the same period. Meanwhile, RIM dropped 5 percentage points to a 19.7% and Microsoft’s Windows Phone platform and Symbian both remained relatively flat, losing just 0.1 percentage points and 0.3 percentage points, respectively. Samsung’s grip on the overall mobile phone market continued to grow in the U.S. It now has a 25.3% share, up from 24.8% in May, and is followed by LG (21%), Motorola (14%), Apple (9.8%) and RIM (7.1%). 84.5 million U.S. residents now carry a smartphone, up 10% as noted in the comScore’s May report. Read on for the full press release.

comScore Reports August 2011 U.S. Mobile Subscriber Market Share

comScore Releases Report “iPhone 5: Implications for the Operator Industry”

RESTON, VA, October 5, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 43.7 percent market share.

In light of Apple’s new iPhone announcement, comScore has also released a report highlighting the implications of this new device to the mobile operator marketplace. A complimentary copy of the report can be downloaded at the following link: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/iPhone_5_Implications_for_the_Operator_Industry

OEM Market Share

For the three-month average period ending in August, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers (up 0.5 percentage points from the prior three-month period), followed by LG with 21.0 percent share and Motorola with 14.0 percent share. Apple strengthened its position at #4 with 9.8 percent share of mobile subscribers (up 1.1 percentage points), while RIM rounded out the top five with 7.1 percent share.

Top Mobile OEMs 3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending May 2011 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens
	Share (%) of Mobile Subscribers
	May-11	Aug-11	Point Change
Total Mobile Subscribers	100.0%	100.0%	N/A
Samsung	24.8%	25.3%	0.5
LG	21.1%	21.0%	-0.1
Motorola	15.1%	14.0%	-1.1
Apple	8.7%	9.8%	1.1
RIM	8.1%	7.1%	-1.0

Smartphone Platform Market Share

84.5 million people in the U.S. owned smartphones during the three months ending in August, up 10 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 43.7 percent market share, up 5.6 percentage points from the prior three-month period. Apple strengthened its #2 position, growing 0.7 percentage points to 27.3 percent of the smartphone market. RIM ranked third with 19.7 percent share, followed by Microsoft (5.7 percent) and Symbian (1.8 percent).

Top Smartphone Platforms 3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending May 2011 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens
	Share (%) of Smartphone Subscribers
	May-11	Aug-11	Point Change
Total Smartphone Subscribers	100.0%	100.0%	N/A
Google	38.1%	43.7%	5.6
Apple	26.6%	27.3%	0.7
RIM	24.7%	19.7%	-5.0
Microsoft	5.8%	5.7%	-0.1
Symbian	2.1%	1.8%	-0.3

Mobile Content Usage

In August, 70 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.0 percentage points. Browsers were used by 42.1 percent of subscribers (up 2.3 percentage points), while downloaded applications were used by 41.6 percent (up 3.0 percentage points). Accessing of social networking sites or blogs increased 2.3 percentage points to 30.9 percent of mobile subscribers. Game-playing was done by 28.5 percent of the mobile audience (up 1.6 percentage points), while 20.7 percent listened to music on their phones (up 2.1 percentage points).

Mobile Content Usage 3 Month Avg. Ending Aug. 2011 vs. 3 Month Avg. Ending May 2011 Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+ Source: comScore MobiLens
	Share (%) of Mobile Subscribers
	May-11	Aug-11	Point Change
Total Mobile Subscribers	100.0%	100.0%	N/A
Sent text message to another phone	69.5%	70.5%	1.0
Used browser	39.8%	42.1%	2.3
Used downloaded apps	38.6%	41.6%	3.0
Accessed social networking site or blog	28.6%	30.9%	2.3
Played Games	26.9%	28.5%	1.6
Listened to music on mobile phone	18.6%	20.7%	2.1

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.