On Tuesday AT&T officially announced that its customers can now sign up for a $50 unlimited GoPhone plan that includes unlimited text, talk, and web for $50 per month. AT&T’s GoPhone option does not require a contract and it also allows customers to text Mexico, Canada, and 100 other countries at no additional cost. AT&T’s new pricing is a considerable drop from the original $60 per month GoPhone option, which just provided unlimited talk and text.Read on for the full release.

Prepaid Calling Just Got Better: Nationwide Unlimited Talk, Text & Web Plan Now Available for $50

AT&T Customers Can Save More Than 20% With No Long-term Commitment Starting June 26

Dallas, Texas, June 21, 2011

Key Facts

• Consumers can sign up for an unlimited talk, text and web nationwide GoPhone^® plan for $50 per month starting on June 26 with AT&T* — a savings of more than 20%.
• Plan includes unlimited text and instant messaging to Mexico, Canada and 100 additional countries.
• Customers can apply this new GoPhone plan to quick messaging phones such the Pantech P7040p, available for purchase on the same day for $59.99.
• Available to new and existing GoPhone customers with a feature phone.

Customer Benefits

AT&T GoPhone customers can now take advantage of a new unlimited talk, text and web nationwide plan for $50 per month. Unlimited text and instant messaging to Mexico, Canada and 100 other countries are also included at no additional cost.

GoPhone service can be purchased at AT&T company-owned retail stores, online at att.com/gophone and thousands of authorized retailers nationwide. Smartphone customers can choose unlimited talk and text for $50 and select one of three data package options from $5 to $25.

Earlier this month, AT&T announced the new Pantech P7040p, a stylish quick messaging phone, would also be available on June 26 in company-owned retail stores for $59.99. With a full keyboard, the Pantech P7040p is ideal for maximizing the value of this new plan.

Quotes

“As summer approaches, consumers want a plan that provides even more value as they connect with their loved ones in the U.S and abroad,” said Judy Cavalieri, vice president, Voice and Prepaid Products, AT&T Mobility and Consumer Markets. “GoPhone provides customers a unique opportunity to experience the dependability and availability of AT&T’s national wireless network with no long term commitment.”

GoPhone Portfolio

AT&T offers a wide selection of plans and handsets for prepaid customers – everything from feature phones to smartphones with no long-term contract, credit check, or deposit. In April, AT&T launched LG Thrive™, the first Android smartphone available for GoPhone customers. Smartphones require a separate data package to access data/web services.

Learn more about GoPhone offerings at www.att.com/gophone.

Sprint and Walmart have announced they’ve banded together to launch a brand new, low-cost carrier…say hello to Common Cents Mobile. Service will be lit up on May 15th and the carrier will be featured –exclusively — in over 700 Walmarts across the country. Minutes are billed at 7¢ a pop, but thanks to “Round Down” billing, a “minute” can last up to 119 seconds. This allows the $20 refill to be good for up to 565 minutes and the $30 up to 848 minutes. Nifty. Also coming in at 7¢ each are text messages, although there is an option for a $20 unlimited messaging package. Data will be available for $1 per megabyte per day. Being a no-frills carrier, Common Cents doesn’t offer a lavish line-up of handsets, but what it does carry is very affordable. The cheapest most affordable of the pack is LG 101 which sells for $19.77, followed closely by the Samsung M340 at $39.77. The most expensive handset is the Kyocera S2300, which has a full-QWERTY keypad, and retails for $69.77. Minute refills can be purchased at select Walmart stores; alternatively, Common Cents subscribers can register their credit card, debit card, or PayPal information at CommonCentsMobile.com to get more minutes.

Catch the press spiel after the break.

WARREN, N.J. (May [13], 2010) – Now more than ever, Americans are searching for smart and simple ways to cut unnecessary costs. Sprint (NYSE:S) and Walmart [NASDAQ:WMT] today announced the launch of Common Cents Mobile, the newest member of Sprint’s powerhouse prepaid portfolio with 7-cent minutes that Round Down and 7-cent text messages to provide the greatest value for budget-conscious consumers. The new brand, part of Sprint’s prepaid multi-brand strategy, debuts May 15 exclusively in more than 700 Walmart stores in markets such as Birmingham, Ala., Detroit, Houston, Orlando, Fla., and more.

“In recent months, consumers seeking no-frills, pay-by-the-minute plans have been somewhat overlooked with the popularity of unlimited plans in the market,” said Dan Schulman, president of Sprint’s prepaid group. “These customers want to stay connected — to a point — but don’t want to waste time or money on services they don’t use. The addition of Common Cents combines easy-to-use handsets with a simple pay-by-the-minute service that can save them money.” Unlimited monthly plans without contracts helped re-energize the prepaid business last year but pay-by-the-minute customers still represent the majority [63 percent] of prepaid market share, and almost half [49 percent] of prepaid gross adds.

Unique new features

Round Down – Exclusive to Common Cents Mobile, Round Down minutes offer straight-forward pricing as consumers pay only for what they use – or less. The concept is simple: other carriers round up to the nearest whole minute; if you talk, for example, for 1 minute and 46 seconds, you will pay for 2 minutes for the call.

But Common Cents will “Round Down” your call of 1:46 minutes to 1 minute, allowing consumers to pay for less than what they actually use. With minutes that Round Down after the first minute, not up, consumers get more minutes for their money.

Handsets – Common Cents Mobile offers handsets with simple, basic functions – voicemail, text messaging, caller ID – that appeal to cost-conscious consumers. The easy-to-use, affordable and stylish units are priced to highlight the 7-cent-minute pricing and include the LG101® priced at just $19.77, the Samsung® M340 at $39.77, and the Kyocera® S2300 for $69.77.

Offers – Developed for consumers who seek ease and simplicity, Common Cents Mobile lets customers activate and add money to their account with two service options:

• $20 Refill card = 30 days of service, up to 565 minutes of talk
• $30 Refill card = 60 days of service, up to 848 minutes of talk

Consumers may also add unlimited messaging for $20 per month and data access for $1/megabyte per day. Adding to monthly balances is accomplished by buying Refill cards or by registering a credit or debit card or PayPal account online at CommonCentsMobile.com. With Common Cents Mobile, there are no activation or termination fees and no long-term contracts.

As part of the launch, Common Cents Mobile will introduce a new regional ad campaign and “jingle” that speaks to turning back to a simpler time, like the Common Cents Mobile plans.

Handsets and Refill cards will be available beginning May 15 at select Walmart locations. For more information or to locate a Walmart store that carries Common Cents Mobile, please visit the store locator.

Virgin Mobile fired shots across the bow of its pre-paid competition this morning as it officially launched the Beyond Talk plans that we told you about just under a week ago. Starting at $25, the main selling point of the Beyond Talk service offerings is that they all feature unlimited text, email, data and web. The reason for the difference in price between the plans is the number of minutes you get. The $25 and $40 plans are good for 300 and 1,200 minutes respectively, while the $60 plan offers unlimited voice. For an extra $10, you can add BlackBerry data. Of course you won’t be able to use a BlackBerry on Virgin until the end of this month when it launches the Curve 8530 for $299.99, but the prospect of a pre-paid BlackBerry plan for $35 is worth waiting a few weeks for, right?

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Some huge news this evening in the world of prepaid mobiles as Sprint has announced its new strategies for Boost Mobile and Virgin Mobile. With some 60 million Americans using prepaid mobiles, Sprint feels the time is right to make an all-out assault on the market. Said Sprint’s Dan Schulman: “This is the year that prepaid moves to the forefront of the wireless industry. In the first quarter of 2010, more than half of the mobile gross additions in the U.S. selected prepaid, and we predict that approximately 70% of the net adds in 2010 will choose plans without a contract,” adding that “the no-contract market has clearly moved beyond the credit-challenged and lower income segments.” Here’s what’s in the pipeline.

As of May 12th, Virgin Mobile will begin offering Beyond Talk plans. Ranging from $25 to $60 per month, each plan includes unlimited SMS/MMS, email, data and web. The $25 plan includes 300 minutes, the $40 plan 1,200 minutes and the $60 plan has unlimited minutes. Throw in an extra $10 per month and you’ll be able to hook a BlackBerry up to BIS. Yes, you read that right. $35 for a BlackBerry with unlimited data. If you’re a bit puzzled as to why Virgin is more focused on data and texts over voice minutes, the reason is simple: the amount of voice minutes used by young adults continues to plummet as email, IM and SMS grows at a rate of 150% during the years 2007 to 2009. Factor in 1800% growth in mobile data in this segment and it’s pretty obvious Virgin is one of the few companies that actually caters to the demands of its customers. This brings us to its new handsets. Virgin Mobile will be bringing the LG Rumor Touch and Rumor 2 ($149.99 and $89.99, both only available off contract), and Kyocera Loft ($69.99) into the fold with the BlackBerry Curve 8530 launching at the end of May with a retail price of $299.99.

As for Boost, not much is new in terms of plans (keep in mind it just announced that unlimited calls to 411, email and IM were recently added to its $50 unlimited plan which also includes all the talking, texting and web you wish), but now we know for sure that it will soon be carrying the Samsung Rant and Kyocera Incognito, Mirror and Juno.

Hit up the jump to check out the press release.

SPRINT’S PREPAID MULTI-BRAND STRATEGY

FOCUSES ON DISTINCT CUSTOMER SEGMENTS

Differentiated Brands Old & New Aim to Serve

Increasingly Diverse Audiences, Tackle Specific Competitors

WARREN, N.J. – May 6, 2010 – Sprint [NYSE:S] today officially unveiled its comprehensive multi-segment approach to the prepaid wireless marketplace. Since Sprint’s acquisition of Virgin Mobile USA, Inc., the company has rolled out a series of new prepaid products, enhancements and industry-advancing products, each designed to appeal to specific customers in the wireless space.

“We brought together the resources and experience of the Boost and Virgin Mobile teams in late 2009,” said Sprint CEO Dan Hesse.  “Since that time, we have been developing the critical pieces of our multi-brand prepaid strategy.  Our approach to the prepaid market can truly set us apart from the competition with tailored offers that will address specific needs in this growing market.”

“This is the year that prepaid moves to the forefront of the wireless industry,” said Dan Schulman, president of Sprint’s prepaid group.  “In the first quarter of 2010, more than half of the mobile gross additions in the U.S. selected prepaid, and we predict that approximately 70% of the net adds in 2010 will choose plans without a contract.”

“With almost 60 million people now on prepaid service,” Schulman continued, “the no-contract market has clearly moved beyond the credit-challenged and lower income segments.  The prepaid market has changed dramatically, with customers across multiple demographics and lifestyles demanding a wide variety of handsets, features, and plans tailored to their specific needs and wants.”

Sprint’s prepaid portfolio will initially be driven by four brands, with each focused on a specific audience.  “The launch of this portfolio goes far beyond changing prices,” explained Schulman.  “We are introducing innovative and attractive offers for specific groups of customers based on usage and habits – from those who are on limited budgets and use their phones infrequently to those who want high-end devices to use for all their communications, entertainment and social networking.”

Virgin Mobile USA

Reinventing prepaid wireless once again, Virgin Mobile will introduce an innovative new value proposition that focuses on serving customers who use text and data services to power constant connection with their social networks.

With unlimited messaging, email, data and web included on all plans starting at just $25 a month and a new high-end handset lineup, Virgin Mobile will offer a clear alternative for customers who want a data-driven service without expensive annual contracts and thousands of unnecessary voice minutes. With the addition of the lowest-priced BlackBerry® service plan in the market, Virgin Mobile will provide real value for individuals looking to stay connected without compromising on handset or service quality.

The way youth and young adults communicate has changed dramatically over the past few years.  Data from Nielsen shows that usage patterns for postpaid mobile subscribers aged 18-34 shifted from 2007 to 2009.  Minutes of talk dropped over 10% while messages sent and received grew by more than 150%.  The amount of data usage within this group grew by over 1800% during the same time period.

Beyond Talk™

On May 12, Virgin Mobile will unveil three new “Beyond Talk” plans that all include unlimited messaging, email, data and web [with no incremental fees or taxes]:

• The revolutionary $25 plan is the industry’s lowest price point for unlimited messaging, email, data and web with 300 minutes of voice per month, ideal for high-end device users seeking an unbeatable price to enable the text and data services they need.
• The $40 plan includes unlimited messaging, email, data and web with 1,200 minutes of voice per month — the perfect value for those seeking an affordable plan with everything they need.
• The $60 plan includes unlimited messaging, email, data and web with unlimited voice to offer great value for high-end smartphone users expecting an unlimited plan to cost much more.

For the first time, Virgin Mobile customers can add Blackberry® data service to any of these plans for just $10 more, enabling an unprecedented $35 plan consisting of both voice calling and Blackberry data service.

“Our new offers target a continuing evolution in wireless consumer behavior – increased use of text and data services as a form of wireless communication over talk,” explained Schulman.  “These Beyond Talk plans offer the most accessible solution for customers seeking that data-driven lifestyle — unlimited text and data on their terms without a contract, at prices they will love, without requiring them to buy extra minutes they don’t need.”

New Handsets

Virgin Mobile’s new handset lineup proves that a two-year contract isn’t necessary to get a hot data-driven device:

• The Blackberry Curve™ 8530 smartphone is a particularly desirable device without a contract.  Key features include an approachable form factor, full-QWERTY keyboard, optical track pad, Wi-Fi connectivity, dedicated media keys, and 2 MP camera.  The Blackberry Curve 8530 smartphone will be available for $299.99 at retail and at www.virginmobileusa.om at the end of May.

• The LG Rumor Touch™ at $149.99 is the first full touch interface handset from Virgin Mobile and is only available without a contract on these plans. Customers can use all the data they want and message all of their friends easily and simply with a Beyond Talk plan. This handset is ideal for the super-connected with an external memory drive that can store up to 16GB of data.

• The very popular LG Rumor 2™ QWERTY launched last year, also only available without a contract from Virgin Mobile.  For $89.99, it allows customers to message quickly and easily with preloaded apps like the Ultimate Inbox, threaded messaging and Connect social networking. The popular Opera Mini web browser is included as well.

• The Kyocera Loft QWERTY for $69.99 suits message-savvy customers perfectly with an embedded instant messaging and email application, and message threading for SMS and MMS in a single inbox. The camera phone includes the networking features mentioned above as well as a Google Maps and other navigational applications.

Virgin Mobile USA continues to serve its current base of prepaid customers with a wide range of handsets, monthly unlimited plans, Minute Packs, Texters Delight and Broadband2Go.

Broadband

Broadband2Go, launched last year under the Virgin Mobile label, also targets the needs of the high data-using crowd that wants easy wireless Internet access wherever they are but doesn’t want to sign a long-term contract.

“Since we expanded distribution, lowered the price, and added more data capacity without changing prices, sales have tripled,” said Schulman.  “We’ll continue to enhance this product line as well, possibly under multiple brands to include new services and the very latest in high speed networks, including 4G where available.”

Broadband2Go operates on Sprint’s Nationwide Network, unlike other prepaid broadband offers.

Boost Mobile

Boost Mobile continues its popularity by focusing on consumers who love to talk and text and stay connected with the best value and straightforward monthly unlimited pricing.  With more than 25% of U.S households now wireless-only for voice, Boost offers value and service that is second to none.  This week, Boost added unlimited 411 calls, email and instant messaging to its $50 Monthly Unlimited plan, which also features unlimited talk, text and web access.

Boost’s ever-increasing suite of CDMA handsets, introduced in late January, is driving significant consumer demand.  The Blackberry Curve 8830 smartphone, launched earlier this year, is joined by the Samsung Rant™ and, from Sanyo by Kyocera, the Incognito™, Mirro™ SCP3810 and Juno™ on the CDMA side.  Depending on a customer’s choice of features, Boost Mobile also is available on the Nextel National Network for push-to-talk technology.

Assurance Wireless

First launched late last year, Assurance Wireless is a free wireless service developed specifically for the 37 million eligible low-income households who need it most. Qualifying customers – often cash-constrained individuals eligible for government- assistance programs like Supplemental Nutrition Assistance Program (SNAP, or food stamps) – receive a free cell phone and 200 free minutes of airtime for local and long-distance calling every month.

Sprint is “proud to offer this valuable program,” according to Schulman, which is currently available in Michigan, New York, North Carolina, Tennessee and Virginia and will continue to expand as individual states approve the program. To date, hundreds of thousands have signed up for this uniquely tailored offer.  Sprint anticipates that Assurance Wireless will be available in approximately 25 states by the end of 2010.

A New Pay By the Minute Brand

During Sprint’s first quarter earnings call, reference was made to another new brand to launch this month targeting budget-conscious customers who spend less than $30 per month and are focused on the value they pay per minute.  Roughly 63% of the no-contract market chooses to pay by the minute or by the day.

“There are millions of people who don’t want or can’t afford smartphones and expensive data plans,” said Schulman.  “This is the traditional no-frills prepaid customer base.  For these ‘basic communicators,’ we are creating a fresh brand with industry-leading value and consumer-friendly offers.”  Designed to resonate directly with cost-conscious consumers, this new brand is expected to initially debut at retail in approximately 16 markets.

Apparently AT&T wasn’t the only one who started selling iPhone 3G’s off of contract yesterday as Apple has kicked off a similar sales practice in its retail stores across the US. With the 8GB model selling for $599 and both of the 16GB models selling for $699, apparently anyone can walk in and snag an iPhone 3G — unlike AT&T’s contract-free iPhone offerings, an existing AT&T contract is not necessary. This changes to Apple’s strict policy is yet another indicator that a new iPhone is definitely on its way to market. WWDC 2009, we can’t wait until you arrive.

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