'Data Mining'

Google acquires flight information software company ITA for $700 million

By: |Jul 1st, 2010 at 10:25PM
Filed Under: Google, Services
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Google announced on Thursday that it is acquiring flight information software company ITA for $700 million in cash. Based in Cambridge, ITA mines flight data and presents it in a polished form suitable for online viewing. Google will add to its repertoire of services by integrating this flight data into its online search engine. Google also states that it will honor all service agreements with ITA’s current customers which include Kayak, Orbitz, and Bing. Despite this assurance of openness, Google now o...

Google to partner with TiVo and DISH Network, DVR info to be analyzed

By: |Nov 24th, 2009 at 01:40PM
Filed Under: Home Entertainment, TV
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Grab your tinfoil hat and rip the coaxial out of your TiVo privacy-freaks. Search giant Google has setup strategic partnerships with TiVo and DISH Network to analyze customer DVR data in a move billed to better “align advertisers with viewers.” Google TV will do what Google does best — mine data –  TiVo and DISH will be providing Google with “second-by-second viewing information on who’s changing channels and when, who’s fast-forwarding through commercials and anonymous informat...