Even though most schools are now shut down for summer, that doesn’t mean that companies have given up trying to selling products to students. Amazon today announced that it has refreshed its Kindle DX. Now featuring an even better 9.7″ E Ink display that boasts a 50% increase in contrast ratio, the next-gen Kindle DX also received a price drop and now stands at an attractive $379. The only other major difference is that the Kindle DX is now graphite as opposed to white. The Kindle DX is available now for pre-order and is set to ship on July 7th.

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Ok ColorWare fans, it’s time to get your e-book on. Forget about the massive Kindle DX for the time being, as ColorWare has just added the increasingly popular Kindle 2 to its roster of kit begging for some high-quality color-customization. There are a total of 11 separate areas on the Kindle 2 ready for various combinations of ColorWare’s 35 different color choices. We opted to stick with our favorite colors as you can see above, but feel free to get as crazy as you like. Considering how popular the Kindle line has become, this is definitely the best way to separate yourself from the pack while you fight through Oprah’s next recommendation at the beach this Summer. As always, you have the option of sending in your current Kindle 2 (starting at $199) or purchasing one new (starting at $599).

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Amazon has definitely had some issues keeping the wraps on its readers and it looks like the Kindle DX fell victim to the trend. Of course these most recent leaks weren’t quite as bad as the Kindle 2 we scooped over four months ahead of its official launch, but never the less we basically knew all there was to know about Amazon’s super-sized e-book reader ahead of today’s announcement. Well actually, there were a few surprises tucked away in Amazon’s pocket — namely automatic screen rotation which is certainly a welcome addition. The rest, such as its specs, annotation capabilities, device size and its new education-centric features were already pretty well covered. Pre-ordering is now live and the DX ships this Summer — Price of admission: $489.

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