When the HP TouchPad was released in the summer of 2011 it did little to impress consumers, leading to the tablet being discontinued after a mere 49 days on the market. Remaining TouchPad stock received substantial price reductions, dropping to as low as $99 dollars during a huge fire sale. Shortly after inventory ran dry, crafty hackers had announced their intention to run the Android operating system in replace of WebOS on the TouchPad, and progress thus far has been slow, with alpha versions being released that are fairly stable but have serious bugs. In an act of good will, HP has now released an Android kernel source code to the hacking community. Read on for more.

The source code appears to have been developed separately from webOS, and was last changed in March 2011, three months before the TouchPad’s release, RootzWiki reports. The code will not help with any major fixes, however, and will instead help with minor bugs. “Kernel source from HP would have been more helpful earlier in development. Don’t expect huge gains from this source,” said Erik Hardesty, a member of the CyanogenMod team, on Twitter. “It will help with things like serial console and Bluetooth. Most other areas it *might* with will be minor.”

Read [RootzWiki] Read [Twitter]

Apple has edged out IBM to become the top brand of 2011, according to an annual list from marketing strategy firm Davis Brand Capital. The Cupertino-based company ousted IBM, which topped the list in 2009 and 2010. Apple was previously ranked No.12 in 2009 and No.7 in 2010. Davis evaluates the top 25 brands annually using five categories that go beyond traditional marketing functions. “The annual 2011 Davis Brand Capital 25 ranking evaluates companies’ abilities to manage and balance the five key intangible categories that comprise brand capital: brand value; competitive performance; innovation strength; company culture; and social impact,” the company said in a press release. “The ranking does not aim to place a financial value on the brand capital of the companies. Rather, the list reveals the comparative strength and breadth of the companies’ brand capital.” As in previous years, the rankings were dominated by technology companies such as Google, Microsoft, HP, Cisco, Intel and Samsung. Read on for the complete list of Davis Brand Capital top 25.

Davis Names Top-25 Companies with Most Brand Capital in 2011
Top-performing Brand Capital Managers Best S&P 500 in 2011; Apple Takes #1 Spot on List Dominated by Tech Leaders; Toyota Reappears at #20 After Precipitous Fall

ATLANTA, Feb 06, 2012 (BUSINESS WIRE) — Davis Brand Capital today released the 2011 Davis Brand Capital 25 ranking, which evaluates brand beyond its traditional marketing function and considers it as a blend of key intangibles. It is the only annual ranking of companies demonstrating comprehensive and balanced approaches to managing the full spectrum of brand capital, which provides an indication of the strength and effectiveness of an entire business.

The top-performing companies on the Davis Brand Capital 25 outpaced the S&P 500 in 2011. A hypothetical stock portfolio consisting of these companies, with holdings proportionately allocated according to each company’s position in the ranking, outperformed the S&P 500 by 9.32 percent.

The annual 2011 Davis Brand Capital 25 ranking evaluates companies’ abilities to manage and balance the five key intangible categories that comprise brand capital: brand value; competitive performance; innovation strength; company culture; and social impact. The ranking does not aim to place a financial value on the brand capital of the companies. Rather, the list reveals the comparative strength and breadth of the companies’ brand capital.

“Brand now functions as the primary container of intangible value. Factors once viewed only internally by company management, such as company culture and innovation strength, are now broadcast to customers regularly through brand,” said Patrick T. Davis, chief executive officer of Davis Brand Capital, based in Atlanta. Studies by the Federal Reserve place yearly investment in intangibles by U.S. companies at more than $1 trillion. “We believe it is increasingly important to track the companies excelling in the management of these intangibles,” said Davis.

Apple (AAPL) tops the list for the first time, moving up from #12 in ’09 and #7 in ’10. The company’s rise in this year’s rankings was driven largely by its competitive performance and added brand value. Customers and investors alike continue to reward Apple for the transformative innovations it brings to the world through its marketing and business prowess.

IBM (IBM) ranks second this year, after holding the top spot for two consecutive years. Google (GOOG) enjoyed a meteoric rise from #11 in ’09 to #4 in this year’s ranking. Rounding out the top five, Microsoft (MSFT) remained at #3 again this year, and Hewlett-Packard (HPQ) dropped from the #2 spot in ’10 to #5.

As in prior years, the ranking is dominated by technology leaders, which comprise nearly 30 percent of the ranked companies. Intel (INTC) and Cisco Systems (CSCO) also make the 2011 ranking, placing #8 and #10 respectively.

“Technology is the infrastructure of our daily lives now, and these companies are exceptional at delivering value, building trust and creating culture. They also tend to be more transparent and use their technologies to convey their strengths,” said Davis.

Automakers also are well represented on this year’s rankings. Toyota Motor Corporation (TM) reappears at #20, signifying a rebound in consumer trust and financial performance after a wave of high-profile product recalls and related controversy. Last year, the company dropped from the ’10 ranking entirely, despite having a strong showing in ’09 at #8. BMW (BMW-DE) moves up one position to #11 this year, and Daimler (DAI-DE) debuts on the ranking at #15. Volkswagen (VOW-DE) moves down four spots this year from #21 to #17. Both Ford (F) and Honda (HMC) drop from the ’11 rankings after holding the #23 and #18 spots respectively in ’10.

Coca-Cola continues its steady climb up the rankings, moving from #16 in ’09 to #14 in ’10 and landing at #9 on this year’s ranking. Arch-rival PepsiCo narrows Coca-Cola’s lead in ’11 with its #12 ranking, moving up from #24 in ’09 (not ranked in ’10) and representing the largest two-year gain of any brand on the list.

After improving its ranking from #10 in ’09 to #5 in ’10, discount retailer Wal-Mart (WMT) drops the most of any other company in ’11 both in terms of its two-year and year-over-year performance, ranking #24. Samsung Electronics has the second-largest drop in year-over-year performance, falling from #8 in ’10 to #23 in ’11.

Though still dealing with the aftermath of the global economic crisis and forward-looking financial anxiety, several financial services companies do appear on the ’11 ranking. Citigroup makes its debut on this year’s list at #16. Wells Fargo also debuts on the ’11 rankings at #25, and Goldman Sachs drops two spots from #16 in ’10 to #18. Financial services firms JPMorgan and HSBC drop from this year’s rankings entirely, after holding the #11 and #22 spots respectively in ’10.

This year, the Davis Brand Capital Scores have a much tighter range than previous years’ rankings, indicating collectively stronger performance for the 25 brands included on the list. “More than ever, companies are realizing the importance of proactively managing their collection of intangibles,” said Davis. “The companies listed on the 2011 Davis Brand Capital 25 represent the best-of-the-best globally, and inclusion anywhere on the list is testament to their exceptional power and far-reaching influence.”

Many major consumer and packaged goods brands are notably absent from the list. “Excellence in traditional product brand management alone is no longer enough,” said Davis. “Big consumer brands build great value in the marketplace and with the consumer, but that is only one component of brand capital. And it does not necessarily mean the brands represent companies that excel in managing broader intangibles. A more holistic approach is needed to earn a place among the extraordinary companies on this list.”

The 2011 Davis Brand Capital 25 ranking is based on a study of 10 distinct data sets. It is a compilation and analysis of annual performance rankings published in industry-leading and specialized annual lists, plus Davis Brand Capital’s proprietary processes and analysis. Each of the five key areas of brand capital is given equal importance to achieve an integrated, balanced evaluation.

Prior to the Davis Brand Capital 25, annual brand performance rankings were not evaluated and aggregated to reveal the comparative strength of companies’ brand capital. “It is essential now for senior executives to understand that brand capital reflects a collection of key intangible attributes determining systemic success. Well-managed brand capital signals the overall health and effectiveness of a business today,” said Davis.

The ranking will be updated yearly, with the 2012 Davis Brand Capital 25 released in January, 2013.

Though Hewlett-Packard was unable to produce webOS devices that consumers were interested in buying — at a positive margin, at least — CEO Meg Whitman still thinks the beleaguered platform has legs. After unsuccessfully trying to sell or license webOS, HP decided late last year to donate its $1.2 billion platform to the open source community. The firm still plans to launch new webOS devices in the future, however, and Meg Whitman explained HP’s position while speaking with CRN. Read on for more.

“There is a clear vision of what we’re trying to accomplish,” Whitman said in an interview. “There will be some people who will not love that vision, and then there are people who are very excited about this vision, and what it can mean for an alternative, open-source operating system that has some real strengths to it.”

Despite the overwhelming failure of the TouchPad — HP discontinued the slate a mere two months after it launched — the CEO stressed the fact that HP is not done with tablets. WebOS is seemingly no longer a part of HP’s core tablet strategy, however, having been replaced by Microsoft’s upcoming Windows 8 platform.

“We have to have a tablet offering,” Whitman said. “We will be back in that business. We’re coming back into the market with a Windows 8 tablet, first on an x86 chip and then maybe on an ARM chip.” She also stated that security would be HP’s “sweet spot,” noting that security on tablets is a big concern for small, medium-sized and large businesses. WebOS will still play a role at HP it seems, though it remains unclear what exactly that role will be.

When asked if Whitman was concerned that a number of high-level executives formerly on the webOS team were fleeing, the executive was optimistic. “We’re going to build a new business together,” she told CRN. ”We’re going to build another operating system that has huge advantages, in my view, over iOS, which is a closed system, [and] Android, which is incredibly fragmented and may ultimately be more closed with [Google's] acquisition of Motorola Mobility.”

Whether or not being more open than iOS and less fragmented than Android will translate into webOS device sales remains to be seen.

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Apple pulled ahead of HP in the fourth quarter to become the largest player in the client PC market, a new report suggested Monday. The Cupertino-based company shipped more than 15 million iPads and 5 million Mac computers last quarter, and those figures represented 17% of all PCs shipped around the world during the fourth quarter. The report, which comes from market research firm Canalys, said PC shipments grew 16% annually to reach 120 million during the quarter, and the firm’s categorization of “PC” includes desktops, notebooks, netbooks and tablets in its figures. Tablets drove PC growth, however, and Canalys said the market would have declined by 0.4% without taking tablets into consideration. Read on for more.

Overall, Acer, Dell and HP lost market share while Apple and Lenovo increased their respective shares. “Currently, HP is pursuing a Windows strategy for its pad portfolio, producing enterprise-focused products, such as the recently launched Slate 2, until the launch of Windows 8,” said Canalys analyst Tim Coulling. “However, questions remain over Microsoft’s entry into the consumer pad space. While early demonstrations of the Window 8 operating system seem promising, Microsoft must focus its efforts on creating an intuitive user experience that is far less resource intensive.”

Another Canalys analyst, Michael Kauh, said that he expects to see “limited adoption” of new thinner and lighter Intel-powered ultrabooks during the first half of this year but that adoption should increase in the second half as prices fall. ”In the short term though, vendors will experience more pressure in the netbook and notebook segments, especially with Apple’s annual iPad refresh approaching,” Kauh said. Canalys’s full press release follows below.

Apple storms past HP to lead global PC market

120 million PCs shipped globally in Q4 2011, up 16% year-on-year

Shanhai, Palo Alto, Singapore and Reading – Monday, 30 January 2012

Canalys today announced that Apple, after reporting stellar results, became the leading worldwide client PC vendor in Q4 2011. Apple shipped over 15 million iPads and five million Macs, representing 17% of the total 120 million client PCs shipped globally in Q4. Overall, the total client PC market, including desktops, netbooks, notebooks, and pads grew 16% year-on-year. Excluding pads, the client PC market declined 0.4%. The floods in Thailand, that impacted hard drive assembly plants, caused mild disruption to shipments during the quarter, but the side effects are likely to be felt in the first half of 2012.

Among the other top five PC vendors, only Lenovo managed to increase its market share, by a relatively modest two points, compared to Apple’s six-point gain over the same quarter a year ago. Acer, Dell and HP – the hardest hit – all lost market share.  Now the second largest client PC vendor worldwide, HP will struggle to compete with Applefollowing the end of its Touchpad.

“Currently, HP is pursuing a Windows strategy for its pad portfolio, producing enterprise-focused products, such as the recently launched Slate 2, until the launch of Windows 8,” said Canalys Analyst Tim Coulling. “However, questions remain over Microsoft’s entry into the consumer pad space. While early demonstrations of the Window 8 operating system seem promising, Microsoft must focus its efforts on creating an intuitive user experience that is far less resource intensive.”

Lenovo continued to close the gap on HP, thanks to successful investment outside of core markets. The acquisition of Medion in Germany helped Lenovo double its shipments in Western Europe during the second half of 2011. The vendor’s decision to use Android for enterprise and consumer pads gives it a better opportunity than HP to continue gaining market share.

Dell placed fourth among the top five PC vendors, followed by Acer. Acer’s shipments continued to decline, as a result of the pad’s impact on the netbook market. It did, however, make headlines at the 2012 International Consumer Electronics Show in January, when it revealed its S5 Ultrabook. Unsurprisingly, Acer and other vendors have been quick to announce their support for the new Ultrabook form factor, with the view of driving innovation and renewed customer interest in notebooks.

“We expect Ultrabook volumes to see limited adoption through the first half of 2012, before finally gaining momentum later in the year as price points decline and Intel launches a new line of processors and embarks on an aggressive marketing campaign,” said Canalys Research Analyst Michael Kauh. “In the short term though, vendors will experience more pressure in the netbook and notebook segments, especially with Apple’s annual iPad refresh approaching.”

Pads accounted for 22% of total PC shipments during Q4 2011. In addition to Apple’s strong performance, the Amazon Kindle Fire and the Nook Tablet by Barnes and Noble boosted volumes in the U.S. market, allowing both vendors to claim spots among the top five worldwide pad makers, in second and fifth place respectively.

All regions grew year-on-year with the inclusion of pads. Excluding pads, however, shipments in Europe, Middle East and Africa and North America declined, due to weaker consumer demand in Western Europe and the United States, despite the traditional Q4 sales periods. Vendors and channel partners took a cautious approach to inventory levels in Q4, as many had expected a slow quarter. Notebook volumes grew slightly, at approximately 1% in these regions, but continued their impressive rise in Asia Pacific and Latin America, as more consumers embraced mobile computing.

“The consumerization of IT continues to be a significant disruptive force in the PC industry, but many of the leading vendors have failed to capitalize on the trend to date,” said Coulling. “This year will be a pivotal year for those vendors that were slow to launch pads. It is not just the product that they need to get right, business models are equally important – driving revenues from content delivery can help vendors reach lower price points in a market that is incredibly price sensitive.”

Jon Rubinstein, the former CEO of Palm, has left HP. AllThingsD broke the news Friday afternoon, noting that Rubinstein had served his promised 12-24 month tenure with the company before leaving. “Jon has fulfilled his commitment and we wish him well,” HP spokeswoman Mylene Mangalindan told AllThingsD. Rubinstein led the team responsible for the original iPod and left Apple in 2006 to eventually join Palm as CEO in 2009. While at Palm, Rubinstein was responsible for, among other projects, the development of the Palm Pre and Palm’s webOS mobile operating system, both of which were transferred to HP in 2010 When it acquired Palm for $1.2 billion. HP has since open-sourced the mobile operating system after failing to gain traction with its Pre, Pixi, Veer and TouchPad products.

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HP cut its losses last month and announced the company’s webOS mobile operating system would move to an open source model. On Wednesday, HP released a roadmap detailing the open source future of webOS. The company said it expects the software to be fully open-sourced by September, at which point it will be known as Open webOS 1.0. “HP is bringing the innovation of the webOS platform to the open source community,” said Bill Veghte, executive vice president and chief strategy officer at HP. “This is a decisive step toward meeting our goal of accelerating the platform’s development and ensuring that its benefits will be delivered to the entire ecosystem of web applications.” The second-generation Enyo framework, which debuted on the TouchPad, is now available with a bundle of related developer tools, and HP plans to release additional information nearly every month until September. The company also revealed that the mobile operating system will be moving to a standard Linux kernel in the hopes of attracting manufacturers who are experienced with Linux and Android. HP’s press release and roadmap can be found after the break.

HP to Commit webOS to Open Source by Fall 2012

New version of acclaimed Enyo developer tool and source code available now

PALO ALTO, Calif., Jan. 25, 2012 – HP today began executing its plan to deliver an open webOS by committing to a schedule for making the platform’s source code available under an open source license.

The company aims to complete this milestone in its entirety by September.

HP also announced it is releasing version 2.0 of webOS’s innovative developer tool, Enyo. Enyo 2.0 enables developers to write a single application that works across mobile devices and desktop web browsers, from the webOS, iOS and Android platforms to the Internet Explorer and Firefox browsers – and more. The source code for Enyo is available today, giving the open source community immediate access to the acclaimed application framework for webOS.

By contributing webOS to the open source community, HP unleashes the creativity of hardware and software developers to build a new generation of applications and devices.

“HP is bringing the innovation of the webOS platform to the open source community,” said Bill Veghte, executive vice president and chief strategy officer, HP. “This is a decisive step toward meeting our goal of accelerating the platform’s development and ensuring that its benefits will be delivered to the entire ecosystem of web applications.”

The webOS code will be made available under the Apache License, Version 2.0, beginning with the source code for Enyo.

webOS roadmap

Over the first half of the year, HP will make individual elements of webOS source code available – from core applications like Mail and Calendar to its Linux kernel – until the full code base is contributed to the open source community by September.

January: Enyo 2.0 and Enyo source code Apache License, Version 2.0

February: Intended project governance model, QT WebKit extensions, JavaScript core, UI Enyo widgets

March: Linux standard kernel, Graphics extensions EGL, LevelDB, USB extensions

April: Ares 2.0, Enyo 2.1, Node services

July: System manager (“Luna”), System manager bus, Core applications, Enyo 2.2

August: Build release model, Open webOS Beta, Open webOS 1.0

Apple is now the largest buyer of semiconductors in the world, according to market research firm Gartner. The Cupertino-based company trailed both Samsung and HP in 2010, however Apple’s spending is estimated to have jumped 34.6% in 2011. The company spent $17.3 billion on semiconductors in 2011, or 5.7% of the total share of chip purchases. Coming in second was Samsung, which spent $16.7 billion or 5.5% of all chip purchases, and HP came in third with $16.6 billion. Leading electronics manufacturers spent a total of $105.6 billion on semiconductor purchases last year, representing a year-over-year increase of $1.8 billion. ”The major growth drivers in 2011 were smartphones, media tablets and solid-state drives (SSDs),” said Masatsune Yamaji, principal research analyst at Gartner. “Those companies that gained share in the smartphone market, such as Apple, Samsung Electronics and HTC, increased their semiconductor demand, while those who lost market share in this segment, such as Nokia and LG Electronics, decreased their semiconductor demand. Media tablets were also a growth driver for the semiconductor market throughout 2011.” Gartner’s press release follows below.

Gartner Says Apple Became the Top Semiconductor Customer in 2011
Top 10 Original Equipment Manufacturers Represented $105.6 Billion of Semiconductor Demand, Accounting for 35 Percent of Total Semiconductor Chip Revenue in 2011

STAMFORD, Conn., January 24, 2012—

Leading electronic equipment manufacturers remained the center of the semiconductor world in 2011, accounting for $105.6 billion of semiconductors on a design total available market (TAM) basis — 35 percent of semiconductor vendors’ worldwide chip revenue, according to Gartner, Inc. This represented a year-over-year increase of $1.8 billion, or 1.8 percent from 2010.

Design TAM represents the total silicon content in all products designed by a certain electronic equipment manufacturer or in a certain region, while purchasing TAM represents the total silicon content purchased directly by a certain electronic equipment manufacturer or in a certain region. Design TAM is a useful index for semiconductor vendors when they are considering how to allocate their sales or field application engineer resources by customer or region. Purchasing TAM is a useful index for semiconductor vendors when they are considering how to establish an efficient distribution network by customer or region.

“The major growth drivers in 2011 were smartphones, media tablets and solid-state drives (SSDs),” said Masatsune Yamaji, principal research analyst at Gartner. “Those companies that gained share in the smartphone market, such as Apple, Samsung Electronics and HTC, increased their semiconductor demand, while those who lost market share in this segment, such as Nokia and LG Electronics, decreased their semiconductor demand. Media tablets were also a growth driver for the semiconductor market throughout 2011.”

“Given the rapidly changing competitive structure of the IT and electronics industry, no semiconductor device vendor can afford just to monitor the requirements of the current market leaders,” Mr. Yamaji said. “Vendors need to be constantly looking for new market entrants who will, in turn, be tomorrow’s market leaders.”

Within the top 10 rankings, three companies were from the Americas, three from Asia/Pacific, three from Japan and one from Europe, the Middle East and Africa (EMEA). Apple led the market in 2011 (see Table 1), achieving significant growth, as it has done for the past five years. As a result, Apple became the biggest customer of semiconductor chip vendors in 2011, climbing two places in the ranking, from third in 2010.

Apple gained a much greater share of the smartphone market, and its media tablet business was also highly successful in 2011. While DRAM prices fell drastically in 2011, and many PC vendors decreased their total semiconductor demand accordingly, the success of the MacBook Air enabled Apple to increase semiconductor chip demand even in its PC business.

Mr. Yamaji said that as more brand-name companies are increasing their production outsourcing to original design manufacturers (ODMs) and electronics manufacturing services (EMS) providers, semiconductor procurement by ODMs and EMS providers has increased year over year. Currently, three of the top 10 purchasing TAM companies are so-called contract manufacturers.

“Semiconductor chip vendors must pay attention not just to the design TAM and purchasing TAM by company, but also by region,” said Mr. Yamaji. “This is the key to avoiding inappropriate sales resource allocation. They must keep an eye on design-win opportunities in the U.S., while also establishing a strong distribution network in China.”

When counting tablets as personal computers, Apple will soon overtake Hewlett-Packard as the world’s top PC vendor. Based on a Fortune poll of 42 analysts, iPad sales could hit the 14 million mark in the fourth quarter, a big bump over the 11.12 million sold in the third quarter. Apple previously sold 4.89 million Macs, with holiday sales estimated to exceed 5 million units. When combined, both iPad and Mac sales are expected to be over 20 million units during the holiday quarter, which would be enough to push Apple past HP. The estimated sales would give the Cupertino-based company a 17.6% market share versus HP’s 13%. Asymco’s Horace Dediu noted that Apple has never held the top spot; the company’s market share peaked at 15.8% thanks to the Apple II in 1984. Last quarter, Apple surprised Wall Street when the company announced lower-than-expected earnings, however Apple is expected to crush estimates when it announces its December-quarter earnings on January 24th.

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HP recently circulated a short video of a new ultra-thin notebook that is purportedly its upcoming HP Envy Spectre ultrabook. While there aren’t any specs discussed in the video, we’re definitely impressed by what appears to be a very sleek design. HP’s first ultrabook, the Folio 13, was unveiled in November and it offers the latest Intel Core processors, a 128GB SSD and more for a relatively affordable $900 price point. The Consumer Electronics Show is just around the corner so hopefully we’ll hear a bit more about the Spectre next week. The clip follows after the break.

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HP recently made the decision to open source webOS, the mobile operating system it acquired when it bought Palm in April, 2010. While it’s arguable that HP was responsible for the demise of webOS, several former Palm executives told The New York Times that the operating system was doomed from the start. “Palm was ahead of its time in trying to build a phone software platform using web technology, and we just weren’t able to execute such an ambitious and breakthrough design,” former senior director of software at Palm Paul Mercer said. “Perhaps it never could have been executed because the technology wasn’t there yet.” Mercer explained that webOS relied too heavily on WebKit, which meant applications weren’t able to run as smoothly as they did on an iPhone. It also didn’t help that Palm wasn’t able to get a heavy developer following. A source speaking to The New York Times also said neither Palm nor HP could find the right engineers or leadership to help the platform take off and that there weren’t enough programmers to help build the OS. HP’s CEO Meg Whitman confirmed recently that new webOS hardware is still on the way, however, so perhaps the company has started to work out some of the operating system’s initial setbacks. Probably not, though.

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There’s no question about it: HP made one of the biggest blunders of the year when it comes to how the company handled Palm and webOS. During the past 12 months, HP relieved one CEO who was hired less than a year earlier in October 2010, killed off its webOS hardware, hired another CEO, brought webOS back from the dead and then open sourced it. The company also announced that it would discontinue its Pre, Veer and TouchPad products, but then flip-flopped and said we can expect new webOS devices in the future. It’s a confusing company to say the least, so let’s start all the way at the beginning and trace the curious path HP took with webOS this year.

The story begins in February when HP finally announced the TouchPad and Pre 3, the first new devices to be unveiled following the company’s acquisition of Palm. Former CEO Léo Apotheker made a promise that the new devices would ship “within weeks” and not months, a venture away from the company’s typical slow announcement-to-shelf delivery schedule. The TouchPad would finally make its debut more than four months later, however, while the Pre 3 would never see the light of day (in the United States, at least). Oh yes, how could we forget? HP also announced a tiny, barely usable smartphone called the HP Veer and while it eventually launched on AT&T, the device was soon forgotten for good reason.

The delays, poor sales and a lukewarm reception to HP’s products resulted in HP’s decision to kill off webOS hardware less than two months after the TouchPad hit the market. The company also said it was considering a spin-off of its personal systems group (PSG). There were various TouchPad fire sales where consumers could purchase the tablet for as little as $99, but the rush for dirt-cheap tablets did little to revive interest in webOS as a platform. Rumors began to float around that suggested HP was considering licensing or even selling webOS and its related assets, but ultimately it sounded like the mobile software was dead forever; then HP fired its CEO.

In September former eBay CEO Meg Whitman came out of corporate hibernation and replaced Léo Apotheker at the helm of HP. Clearly she had plans for the company that deviated from Apotheker’s: A month after she was hired, Whitman said HP was no longer planning to spin off its personal systems group and reports surfaced a day later that webOS’s future was still up in the air. So webOS wasn’t dead after all? According to Whitman, not really.

Finally, on December 9th, HP delivered its final verdict on webOS when it said it was releasing the operating system to the open source community. It seemed as though HP was, mostly, wiping its hands free of the operating system. Then, later that same afternoon Whitman came back and said that HP wasn’t exactly finished making webOS devices. Whitman confirmed that consumers could expect future webOS powered devices from HP, including even the possibility of a new tablet. Confused? So are we, let’s recap:

In less than 11 months, HP went from announcing brand new webOS devices to killing off webOS hardware, replacing its CEO, putting the fate of webOS up in the air again, deciding to open-source the operating system and then coming back full circle to tell us we can expect new webOS devices in the future. If any press is good press, then HP certainly made out like a bandit this year with its baffling decision making.

Hewlett-Packard has made some wild decisions regarding Palm and webOS following the acquisition in 2010. HP bought Palm for $1.2 billion in April of last year, killed webOS hardware, and then reportedly tried to sell Palm and the dead operating system for $1.2 billion, VentureBeat said Wednesday. Among the companies approached by HP? Facebook. According to the report, HP tried to offload webOS to the social network but the company was “practically laughed out of the room” by Facebook executives. HP eventually cut its losses and announced that it would contribute webOS to the open source community. Then, earlier this month, HP stunned the industry again when it said new webOS hardware, including a possible new tablet, is in development.

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Apple rocked the consumer electronics industry when it launched the “magical and revolutionary iPad” in April 2010. It wasn’t the first media tablet aimed at the consumer market by any means, but it was the first that consumers actually wanted. Following the iPad’s unveiling, Apple’s rivals scrambled to build tablets of their own and market research firms were quick to herald 2011 as “the year of the tablet.” More than 100 different tablets were unveiled at the Consumer Electronics Show in 2011, the bulk employing Android to power their user experiences, and the year of the tablet was upon us. Read on for more.

Among all of the slates on display at CES 2011, Motorola’s XOOM was undoubtedly the star of the show. It would launch as the first Android 3.0 Honeycomb tablet and enthusiasts were excited to get their hands on the first Android slate with a true tablet OS. Motorola and Verizon’s marketing efforts would pay off to an extent, and demand for the device was solid — Motorola shipped 250,000 XOOM tablets during the slate’s first quarter of availability, 440,000 units during its second quarter and another 400,000 tablets last quarter. Unfortunately, the XOOM ended up being the exception to the rule.

Barring a handful of successful slates — the most notable of which are likely the Barnes & Noble Nook Color, the Asus Eee Pad Transformer and the Samsung Galaxy Tab 10.1 — the bulk of Android tablets came and went without any amount of consumer interest worth measuring. Android wasn’t the only game in town, however, and anticipated offerings carrying two other platforms that had been generating a bit of a buzz would be introduced as well.

One came from Research In Motion, and it was the first device to launch with the vendor’s next-generation operating system based on QNX. The BlackBerry PlayBook was released in select markets on April 19th, and the world watched as RIM’s debut slate hit store shelves. Unfortunately, watching is the only thing most consumers did. While a number of early adopters enjoyed RIM’s tablet, sales didn’t come anywhere close to meeting expectations and RIM would eventually be forced to take a $485 million charge related to unsold PlayBook inventory. The company shipped 500,000 PlayBook tablets during the device’s first quarter of availability, 200,000 during its second and just 150,000 units last quarter.

Sadly, the PlayBook isn’t even the worst tablet story 2011 would have to offer.

Only July 1st, Hewlett-Packard launched the HP TouchPad. Six weeks later, HP said it was discontinuing the production of all webOS hardware including the TouchPad tablet. The company would go on to announce that webOS, which it gained ownership of as part of its $1.2 billion Palm acquisition, would be open-sourced.

Now, as 2011 draws to a close, 2012 is again being called “the year of the tablet.” A stunning lack of differentiation from rival offerings left Apple’s iPad 2 as the only indisputable tablet success story in 2011, but many analysts and industry watchers seem to think the tide will turn the coming year.

Two promising slates hit the market in late 2011 — the Amazon Kindle Fire and the Barnes & Noble Nook Tablet — and sales expectations are high. Google also unveiled its next-generation Android 4.0 Ice Cream Sandwich operating system recently, and the first wave of ICS tablets is expected to be revealed in a few short weeks at CES 2012. It remains to be seen if Google’s updated platform will offer an experience compelling enough to draw real consumer interest, however.

Of course Windows 8 is due in 2012 as well, and expectations are high for an OS that could potentially bring a more usable and elegant interface to tablets with desktop-like utility. Current Windows tablets are bulky and awkward, but Microsoft’s Metro UI could be part of a package that finally helps Microsoft gain ground in the tablet space.

Tablets have plenty to offer, taking the portability and convergence that made smartphones popular and presenting it to the consumer in a larger package. Differentiation, a solid catalog of third-party apps and a compelling user experience are among the key elements competitors will need in order to gain ground as the battle against Apple’s iPad continues, however, and whether or not vendors are up for the challenge in 2012 remains to be seen.

IDC said Thursday that media tablet shipments during the third calendar quarter increased 264.5% over the same period last year, but that overall shipments were 5.8% lower than the 19.2 million units the research firm had previously estimated. Apple’s iPad continues to be the driving catalyst for tablet sales. The company shipped 11.1 million units during the third quarter, up from the 9.3 million it shipped during the second quarter this year. Apple’s market share fell however, from 63.3% during the second quarter to 61.5%. Read on for more.

HP shipped 903,354 TouchPad units during the quarter for a 5% market share before discontinuing the product, and Samsung had a 5.6% share of the tablet market during the third quarter. IDC believes Android’s tablet market share will grow to 40.3% during the fourth quarter of this year, propelled by the introduction of the Amazon Kindle Fire and Barnes & Noble Nook tablet. The growth will come at the expense of Apple’s market share, which is expected to slip from 61.5% to 59%, and RIM’s BlackBerry OS (presumably QNX) market share, which could slide from 1.1% to 0.7%.

“Amazon and Barnes & Noble are shaking up the media tablet market, and their success helps prove that there is an appetite for media tablets beyond Apple’s iPad,” said IDC’s Tom Mainelli, research director, mobile connected devices. “That said, I fully expect Apple to have its best-ever quarter in 4Q11, and in 2012 I think we’ll see Apple’s product begin to gain more traction outside of the consumer market, specifically with enterprise and education markets.”

IDC expects worldwide tablet shipments to reach 63.3 million units for the year, up from its earlier estimate of 62.5 million units.

Media Tablet Shipments Miss Third Quarter Targets, But New Entrants and Holiday Demand Will Spark Fourth Quarter Growth, According to IDC

FRAMINGHAM, Mass., December 15, 2011 – Worldwide media tablet shipments into sales channels rose by 23.9% on a sequential basis in the third calendar quarter of 2011 (3Q11) to 18.1 million units, according to the International Data Corporation (IDC) Worldwide Quarterly Media Tablet and eReader Tracker. That represents an increase of 264.5% from the same quarter last year, but 5.8% below the original forecast of 19.2 million units. Despite these slightly lower-than-expected shipments in 3Q11, IDC sees strong demand in 4Q11 and has increased its worldwide shipment forecast for 2011 to 63.3 million units, up from a previous projection of 62.5 million units.

Apple continued to drive worldwide media tablet shipments in 3Q11. The company shipped 11.1 million units in 3Q11, up from 9.3 million units in 2Q11. That represents a 61.5% worldwide market share (down from 63.3% in 2Q11). HP entered and left the market in 3Q11 with its TouchPad product. The company shipped 903,354 units to grab a 5% share of the worldwide market, number three behind Samsung’s 5.6% market share. After IDC updated its taxonomy to move LCD-based devices such as Barnes & Noble’s Nook Color into the media tablet category, Barnes & Noble shipped 805,458 units to achieve the number four spot with a 4.5% market share. ASUS rounded out the top five with a 4% share.

After ceding share in 3Q11 (down to 32.4% from 33.2% the previous quarter), IDC expects Android to make dramatic share gains in 4Q11 growing to 40.3%. That increase is due mostly to the entrance of Amazon’s Kindle Fire, and to a lesser extent the Barnes & Noble Nook Tablet, into the market. The share increase comes at the expense of Blackberry (slipping from 1.1% to 0.7%), iOS (slipping from 61.5% to 59.0%), and webOS (slipping from 5% to 0%). Despite HP’s announcement last week that it would contribute webOS to the Open Source community, IDC does not believe the operating system will reappear in the media tablet market in any meaningful way going forward.

“Amazon and Barnes & Noble are shaking up the media tablet market, and their success helps prove that there is an appetite for media tablets beyond Apple’s iPad,” said Tom Mainelli, research director, Mobile Connected Devices. “That said, I fully expect Apple to have its best-ever quarter in 4Q11, and in 2012 I think we’ll see Apple’s product begin to gain more traction outside of the consumer market, specifically with enterprise and education markets.”

“Apple’s larger portfolio of tablet-specific apps, upcoming iPad versions, and growing physical store presence in key emerging markets like Asia/Pacific will help maintain its global leadership. However, an improving Android OS experience and lower competitor pricing in an environment with worldwide economic concerns should help Android to increase its market share,” said Jennifer Song, research analyst, Worldwide Trackers.

Despite the loss of LCD-based products (relocated into the media tablet category), ePaper-based eReaders continued to see strong shipment growth. In 3Q11 the worldwide total improved to 6.5 million units, up from 5.1 million units in 2Q11, representing quarter-over-quarter growth of 27% and year-over-year growth of 165.9%. IDC expects growth to continue in the fourth quarter thanks to new products introductions and price cuts from the major vendors.

“Amazon’s introduction of the $79 entry-level Kindle and $99 touch-based Kindle (both with ads) led to a round of price cuts from competitors,” Mainelli said. “That drops these products well into the range of impulse and gift buys for many, and we expect a very strong 4Q11 as a result.”

“From a worldwide perspective, eReader volumes in the U.S. are expected to remain a huge majority at 80% share. Europe, the second largest market, should rise to its highest volume levels in 4Q11 due to holiday shopping, but is not growing at the expected rate due to lack of local language content and the uncertain euro zone climate,” added Song.

HP announced on Friday that it will open-source its webOS mobile operating system, which once upon a time powered smartphones and a single tablet. Even though the company said quite some time ago that it was killing off it webOS hardware efforts, HP CEO Meg Whitman said in an interview with The Verge on Friday that HP plans to create new webOS-based devices in the future. “The answer to that is yes but what I can’t tell you is whether that will be in 2012 or not,” Whitman said when asked about the potential for new hardware. “But we will use webOS in new hardware, but it’s just going to take us a little longer to reorganize the team in a quite different direction than we’ve been taking it in the past.” Whitman declined to elaborate on what webOS devices HP plans to build, but she did say tablets are possible.

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