'I’m a Mac'

Apple intros lame Laptop Hunters response; beats same drum over, and over, and over, and over

By: |Aug 25th, 2009 at 03:51PM
Filed Under: Apple, Opinions
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Apple’s “I’m a Mac” ads were awesome when they first came out; witty, fun, amusing and effective. Now they’re just plain boring. Cupertino’s creative crew is seemingly running on fumes at this point, and in what we would think is a pretty major spot for the team — Apple’s response to Microsoft’s successful Laptop Hunters ads — it swung and missed big time. The new Apple spot beats the same old virus drum and then in the final movement of this tour de...

“I’m a PC” Commercials Made on a Mac?

By: |Sep 20th, 2008 at 01:03PM
Filed Under: Software, TV, Windows Vista
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File this one under irony. It turns out that metadata within the creative copy images from it’s latest “I’m a PC” campaign has bitten Microsoft in the, umm, butt. A Flickr user has done some digging and discovered much of the creative content from Microsoft’s “I’m a PC” website was created on a Mac using Adobe’s CS3 software suite. No, Microsoft Expression Studio apparently came nowhere near the campaign nor did a PC. Ouch. The best part about this story&#...