'I’m a PC'

Microsoft prepares to launch its own clothing line; no, seriously

By: |Dec 6th, 2008 at 10:34AM
Filed Under: Microsoft, Retail, Software
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We’re not exactly sure if this is one of the worst marketing ploys ever, or one of the best. All we know for sure however, is that you can bet the bank that you will definitely find an MS DOS shirt added to our wardrobe once this new line kicks off. You hear that Microsoft? Hook it up! Microsoft is reportedly turning to seasoned ad vet Crispin, Porter & Bogusky to help it launch a line of graphic tees brilliantly dubbed “Softwear by Microsoft”. Cute. Crispin isn’t the only help Mic...

“I’m a PC” Commercials Made on a Mac?

By: |Sep 20th, 2008 at 01:03PM
Filed Under: Software, TV, Windows Vista
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File this one under irony. It turns out that metadata within the creative copy images from it’s latest “I’m a PC” campaign has bitten Microsoft in the, umm, butt. A Flickr user has done some digging and discovered much of the creative content from Microsoft’s “I’m a PC” website was created on a Mac using Adobe’s CS3 software suite. No, Microsoft Expression Studio apparently came nowhere near the campaign nor did a PC. Ouch. The best part about this story&#...