Apple has edged out IBM to become the top brand of 2011, according to an annual list from marketing strategy firm Davis Brand Capital. The Cupertino-based company ousted IBM, which topped the list in 2009 and 2010. Apple was previously ranked No.12 in 2009 and No.7 in 2010. Davis evaluates the top 25 brands annually using five categories that go beyond traditional marketing functions. “The annual 2011 Davis Brand Capital 25 ranking evaluates companies’ abilities to manage and balance the five key ...

In 2009, Tristan Schaap received the chance of a lifetime when he was offered an internship by Apple’s Platform Technologies Group. During his time interning with the company, Schaap was part of a team that was secretly attempting to port Mac OS X to the ARM architect, according to his Bachelor thesis published by Delft University of Technology. ARM-based chipsets are currently used in in Apple’s mobile devices while its computers use Intel processors. The thesis was originally embargoed due to t...

Apple pulled ahead of HP in the fourth quarter to become the largest player in the client PC market, a new report suggested Monday. The Cupertino-based company shipped more than 15 million iPads and 5 million Mac computers last quarter, and those figures represented 17% of all PCs shipped around the world during the fourth quarter. The report, which comes from market research firm Canalys, said PC shipments grew 16% annually to reach 120 million during the quarter, and the firm’s categorization of ̶...

Apple, Google and five other technology companies must face a lawsuit for violating antitrust laws, according to a federal judge. The two companies, along with Intel, Adobe, Pixar, Intuit and Lucasfilm, are accused of entering into agreements to not recruit each other’s employees. U.S. District Judge Lucy H. Koh in San Jose, California said on Thursday that even if the claims were dismissed, she would give the plaintiffs a chance to amend their complaint and refile it, reports Bloomberg. “They still h...

Intel and RealNetworks announced on Thursday that Intel will purchase video codec software, 190 patents and 170 patent applications from RealNetworks for a total of $120 million. “We believe this agreement enhances our ability to continue to offer richer experiences and innovative solutions to end users across a wide spectrum of devices, including through Ultrabook devices, smartphones and digital media,” said Renee James, Intel senior vice president and general manager of the Software and Servi...

Acer, Asus and Lenovo will reportedly begin selling ultrabooks equipped with Intel’s fast and versatile Thunderbolt I/O port, which combines DisplayPort and PCI Express, during the second quarter of 2012. DigiTimes said mostly high-end computers will adopt Thunderbolt this year since it now costs more than $20 to add Thunderbolt connectivity to a computer. Apple was one of the first companies to adopt Thunderbolt and it currently equips a number of its computers and displays with the technology. A re...

The Department of Justice recently released information that suggests a number of large U.S. technology companies may have created secret “no poaching” agreements with one another. The companies that have been under investigation include Apple, Google, Intel, Adobe, Intuit, Pixar, Adobe and Lucasfilm. The alleged no poaching agreements may have been pretty scary: According to TechCrunch, which published the DoJ’s early findings, companies were told to deny offers to anyone who applied for a...

Acer chairman JT Wang on Thursday reaffirmed the company’s dedication to the new “ultrabook” market, further distancing his company from the low-margin netbooks that have dominated its PC lineup in the past. Following the success of Acer’s first-generation ultrabook — the Aspire S3 reportedly shipped between 250,000 and 300,000 units during its first quarter of availability — Acer plans to launch new ultrabook models in both the second and third quarters this year. According to Dig...

AMD is reportedly planning to undercut Intel by offering cheaper ultrabook components later this year. The notebooks are expected to cost between $700 and $999, which is a good deal cheaper than the $999-$1,200 price tag that many ultrabooks carry now. DigiTimes notes that AMD’s technology will not add any new innovative functions but will instead be focused on delivering consumers thin and light devices at a much more wallet-friendly price. The first round of AMD-powered ultrabooks is expected to hit...

During the Consumer Electronics Show, Samsung announced that the company is working on merging its Bada mobile operating system with the open-source Tizen operating system. “We have an effort that will merge bada and Tizen,” said Tae-Jin Kan, senior vice president of Samsung’s Contents Planning Team, in an interview with Forbes. While he wasn’t aware when the work would be complete, Kang indicated that is has already begun. Read on for more. (more…)

Tablets were the talk of the Consumer Electronics Show this year, but not the same way they were last year. In 2011 we saw more than 100 slates unveiled, the lion’s share of which were powered bu Android, and companies pushed hard to compete with Apple’s iPad. This year, barely any Android tablets were shown off at the show, but a number of companies had nameless prototypes on hand that were intended to show us what Windows 8 will be capable of once it hits the market. Unfortunately, according to...

On Tuesday, Intel announced that it was entering the smartphone space and that Lenovo will be the first vendor to introduce a smartphone powered by Intel’s Medfield processor. Intel also had its manufacturer reference design on display at CES however, which we had a chance to play with. The current device runs Android 2.3 (Gingerbread) and felt just as fast as other high-end smartphones we’ve played with recently, such as the DROID RAZR MAXX. The device was extremely thin and is capable of taking ...

We swung by Intel’s booth to check out the Lenovo K800 during the Consumer Electronics Show on Wednesday. The Lenovo K800 is the first commercial device to launch with Intel’s brand new Medfield mobile processor. It currently runs Android and, unfortunately, all of the menus were in Chinese so it was a bit hard to navigate. Still, it was noticeably fast and we love Lenovo’s hardware design. The phone felt solid but still was able to be extremely thin. It offers an 8-megapixel camera and the ...

Motorola joined Intel on stage at the Consumer Electronics Show on Tuesday, with the two companies announcing a major agreement. Motorola and Intel have entered into a multi-year, multi-device strategic partnership to incorporate Intel chips into Motorola’s Android tablets and smartphones. The first Intel-based smartphones will go through carrier validation this summer, with launch shortly after that. Read on for the press release. (more…)