Apple has edged out IBM to become the top brand of 2011, according to an annual list from marketing strategy firm Davis Brand Capital. The Cupertino-based company ousted IBM, which topped the list in 2009 and 2010. Apple was previously ranked No.12 in 2009 and No.7 in 2010. Davis evaluates the top 25 brands annually using five categories that go beyond traditional marketing functions. “The annual 2011 Davis Brand Capital 25 ranking evaluates companies’ abilities to manage and balance the five key intangible categories that comprise brand capital: brand value; competitive performance; innovation strength; company culture; and social impact,” the company said in a press release. “The ranking does not aim to place a financial value on the brand capital of the companies. Rather, the list reveals the comparative strength and breadth of the companies’ brand capital.” As in previous years, the rankings were dominated by technology companies such as Google, Microsoft, HP, Cisco, Intel and Samsung. Read on for the complete list of Davis Brand Capital top 25.

Davis Names Top-25 Companies with Most Brand Capital in 2011
Top-performing Brand Capital Managers Best S&P 500 in 2011; Apple Takes #1 Spot on List Dominated by Tech Leaders; Toyota Reappears at #20 After Precipitous Fall

ATLANTA, Feb 06, 2012 (BUSINESS WIRE) — Davis Brand Capital today released the 2011 Davis Brand Capital 25 ranking, which evaluates brand beyond its traditional marketing function and considers it as a blend of key intangibles. It is the only annual ranking of companies demonstrating comprehensive and balanced approaches to managing the full spectrum of brand capital, which provides an indication of the strength and effectiveness of an entire business.

The top-performing companies on the Davis Brand Capital 25 outpaced the S&P 500 in 2011. A hypothetical stock portfolio consisting of these companies, with holdings proportionately allocated according to each company’s position in the ranking, outperformed the S&P 500 by 9.32 percent.

The annual 2011 Davis Brand Capital 25 ranking evaluates companies’ abilities to manage and balance the five key intangible categories that comprise brand capital: brand value; competitive performance; innovation strength; company culture; and social impact. The ranking does not aim to place a financial value on the brand capital of the companies. Rather, the list reveals the comparative strength and breadth of the companies’ brand capital.

“Brand now functions as the primary container of intangible value. Factors once viewed only internally by company management, such as company culture and innovation strength, are now broadcast to customers regularly through brand,” said Patrick T. Davis, chief executive officer of Davis Brand Capital, based in Atlanta. Studies by the Federal Reserve place yearly investment in intangibles by U.S. companies at more than $1 trillion. “We believe it is increasingly important to track the companies excelling in the management of these intangibles,” said Davis.

Apple (AAPL) tops the list for the first time, moving up from #12 in ’09 and #7 in ’10. The company’s rise in this year’s rankings was driven largely by its competitive performance and added brand value. Customers and investors alike continue to reward Apple for the transformative innovations it brings to the world through its marketing and business prowess.

IBM (IBM) ranks second this year, after holding the top spot for two consecutive years. Google (GOOG) enjoyed a meteoric rise from #11 in ’09 to #4 in this year’s ranking. Rounding out the top five, Microsoft (MSFT) remained at #3 again this year, and Hewlett-Packard (HPQ) dropped from the #2 spot in ’10 to #5.

As in prior years, the ranking is dominated by technology leaders, which comprise nearly 30 percent of the ranked companies. Intel (INTC) and Cisco Systems (CSCO) also make the 2011 ranking, placing #8 and #10 respectively.

“Technology is the infrastructure of our daily lives now, and these companies are exceptional at delivering value, building trust and creating culture. They also tend to be more transparent and use their technologies to convey their strengths,” said Davis.

Automakers also are well represented on this year’s rankings. Toyota Motor Corporation (TM) reappears at #20, signifying a rebound in consumer trust and financial performance after a wave of high-profile product recalls and related controversy. Last year, the company dropped from the ’10 ranking entirely, despite having a strong showing in ’09 at #8. BMW (BMW-DE) moves up one position to #11 this year, and Daimler (DAI-DE) debuts on the ranking at #15. Volkswagen (VOW-DE) moves down four spots this year from #21 to #17. Both Ford (F) and Honda (HMC) drop from the ’11 rankings after holding the #23 and #18 spots respectively in ’10.

Coca-Cola continues its steady climb up the rankings, moving from #16 in ’09 to #14 in ’10 and landing at #9 on this year’s ranking. Arch-rival PepsiCo narrows Coca-Cola’s lead in ’11 with its #12 ranking, moving up from #24 in ’09 (not ranked in ’10) and representing the largest two-year gain of any brand on the list.

After improving its ranking from #10 in ’09 to #5 in ’10, discount retailer Wal-Mart (WMT) drops the most of any other company in ’11 both in terms of its two-year and year-over-year performance, ranking #24. Samsung Electronics has the second-largest drop in year-over-year performance, falling from #8 in ’10 to #23 in ’11.

Though still dealing with the aftermath of the global economic crisis and forward-looking financial anxiety, several financial services companies do appear on the ’11 ranking. Citigroup makes its debut on this year’s list at #16. Wells Fargo also debuts on the ’11 rankings at #25, and Goldman Sachs drops two spots from #16 in ’10 to #18. Financial services firms JPMorgan and HSBC drop from this year’s rankings entirely, after holding the #11 and #22 spots respectively in ’10.

This year, the Davis Brand Capital Scores have a much tighter range than previous years’ rankings, indicating collectively stronger performance for the 25 brands included on the list. “More than ever, companies are realizing the importance of proactively managing their collection of intangibles,” said Davis. “The companies listed on the 2011 Davis Brand Capital 25 represent the best-of-the-best globally, and inclusion anywhere on the list is testament to their exceptional power and far-reaching influence.”

Many major consumer and packaged goods brands are notably absent from the list. “Excellence in traditional product brand management alone is no longer enough,” said Davis. “Big consumer brands build great value in the marketplace and with the consumer, but that is only one component of brand capital. And it does not necessarily mean the brands represent companies that excel in managing broader intangibles. A more holistic approach is needed to earn a place among the extraordinary companies on this list.”

The 2011 Davis Brand Capital 25 ranking is based on a study of 10 distinct data sets. It is a compilation and analysis of annual performance rankings published in industry-leading and specialized annual lists, plus Davis Brand Capital’s proprietary processes and analysis. Each of the five key areas of brand capital is given equal importance to achieve an integrated, balanced evaluation.

Prior to the Davis Brand Capital 25, annual brand performance rankings were not evaluated and aggregated to reveal the comparative strength of companies’ brand capital. “It is essential now for senior executives to understand that brand capital reflects a collection of key intangible attributes determining systemic success. Well-managed brand capital signals the overall health and effectiveness of a business today,” said Davis.

The ranking will be updated yearly, with the 2012 Davis Brand Capital 25 released in January, 2013.

In 2009, Tristan Schaap received the chance of a lifetime when he was offered an internship by Apple’s Platform Technologies Group. During his time interning with the company, Schaap was part of a team that was secretly attempting to port Mac OS X to the ARM architect, according to his Bachelor thesis published by Delft University of Technology. ARM-based chipsets are currently used in in Apple’s mobile devices while its computers use Intel processors. The thesis was originally embargoed due to the sensitive content, however the embargo has since been lifted and the paper was published in September last year. After completing his 12-week internship and graduating with a B.S. in Computer Science, Schaap was hired by Apple as a CoreOS engineer. It has long been rumored that Apple is considering a move to support ARM in its desktop and laptop computers.

[Via iMore]

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Apple pulled ahead of HP in the fourth quarter to become the largest player in the client PC market, a new report suggested Monday. The Cupertino-based company shipped more than 15 million iPads and 5 million Mac computers last quarter, and those figures represented 17% of all PCs shipped around the world during the fourth quarter. The report, which comes from market research firm Canalys, said PC shipments grew 16% annually to reach 120 million during the quarter, and the firm’s categorization of “PC” includes desktops, notebooks, netbooks and tablets in its figures. Tablets drove PC growth, however, and Canalys said the market would have declined by 0.4% without taking tablets into consideration. Read on for more.

Overall, Acer, Dell and HP lost market share while Apple and Lenovo increased their respective shares. “Currently, HP is pursuing a Windows strategy for its pad portfolio, producing enterprise-focused products, such as the recently launched Slate 2, until the launch of Windows 8,” said Canalys analyst Tim Coulling. “However, questions remain over Microsoft’s entry into the consumer pad space. While early demonstrations of the Window 8 operating system seem promising, Microsoft must focus its efforts on creating an intuitive user experience that is far less resource intensive.”

Another Canalys analyst, Michael Kauh, said that he expects to see “limited adoption” of new thinner and lighter Intel-powered ultrabooks during the first half of this year but that adoption should increase in the second half as prices fall. ”In the short term though, vendors will experience more pressure in the netbook and notebook segments, especially with Apple’s annual iPad refresh approaching,” Kauh said. Canalys’s full press release follows below.

Apple storms past HP to lead global PC market

120 million PCs shipped globally in Q4 2011, up 16% year-on-year

Shanhai, Palo Alto, Singapore and Reading – Monday, 30 January 2012

Canalys today announced that Apple, after reporting stellar results, became the leading worldwide client PC vendor in Q4 2011. Apple shipped over 15 million iPads and five million Macs, representing 17% of the total 120 million client PCs shipped globally in Q4. Overall, the total client PC market, including desktops, netbooks, notebooks, and pads grew 16% year-on-year. Excluding pads, the client PC market declined 0.4%. The floods in Thailand, that impacted hard drive assembly plants, caused mild disruption to shipments during the quarter, but the side effects are likely to be felt in the first half of 2012.

Among the other top five PC vendors, only Lenovo managed to increase its market share, by a relatively modest two points, compared to Apple’s six-point gain over the same quarter a year ago. Acer, Dell and HP – the hardest hit – all lost market share.  Now the second largest client PC vendor worldwide, HP will struggle to compete with Applefollowing the end of its Touchpad.

“Currently, HP is pursuing a Windows strategy for its pad portfolio, producing enterprise-focused products, such as the recently launched Slate 2, until the launch of Windows 8,” said Canalys Analyst Tim Coulling. “However, questions remain over Microsoft’s entry into the consumer pad space. While early demonstrations of the Window 8 operating system seem promising, Microsoft must focus its efforts on creating an intuitive user experience that is far less resource intensive.”

Lenovo continued to close the gap on HP, thanks to successful investment outside of core markets. The acquisition of Medion in Germany helped Lenovo double its shipments in Western Europe during the second half of 2011. The vendor’s decision to use Android for enterprise and consumer pads gives it a better opportunity than HP to continue gaining market share.

Dell placed fourth among the top five PC vendors, followed by Acer. Acer’s shipments continued to decline, as a result of the pad’s impact on the netbook market. It did, however, make headlines at the 2012 International Consumer Electronics Show in January, when it revealed its S5 Ultrabook. Unsurprisingly, Acer and other vendors have been quick to announce their support for the new Ultrabook form factor, with the view of driving innovation and renewed customer interest in notebooks.

“We expect Ultrabook volumes to see limited adoption through the first half of 2012, before finally gaining momentum later in the year as price points decline and Intel launches a new line of processors and embarks on an aggressive marketing campaign,” said Canalys Research Analyst Michael Kauh. “In the short term though, vendors will experience more pressure in the netbook and notebook segments, especially with Apple’s annual iPad refresh approaching.”

Pads accounted for 22% of total PC shipments during Q4 2011. In addition to Apple’s strong performance, the Amazon Kindle Fire and the Nook Tablet by Barnes and Noble boosted volumes in the U.S. market, allowing both vendors to claim spots among the top five worldwide pad makers, in second and fifth place respectively.

All regions grew year-on-year with the inclusion of pads. Excluding pads, however, shipments in Europe, Middle East and Africa and North America declined, due to weaker consumer demand in Western Europe and the United States, despite the traditional Q4 sales periods. Vendors and channel partners took a cautious approach to inventory levels in Q4, as many had expected a slow quarter. Notebook volumes grew slightly, at approximately 1% in these regions, but continued their impressive rise in Asia Pacific and Latin America, as more consumers embraced mobile computing.

“The consumerization of IT continues to be a significant disruptive force in the PC industry, but many of the leading vendors have failed to capitalize on the trend to date,” said Coulling. “This year will be a pivotal year for those vendors that were slow to launch pads. It is not just the product that they need to get right, business models are equally important – driving revenues from content delivery can help vendors reach lower price points in a market that is incredibly price sensitive.”

Apple, Google and five other technology companies must face a lawsuit for violating antitrust laws, according to a federal judge. The two companies, along with Intel, Adobe, Pixar, Intuit and Lucasfilm, are accused of entering into agreements to not recruit each other’s employees. U.S. District Judge Lucy H. Koh in San Jose, California said on Thursday that even if the claims were dismissed, she would give the plaintiffs a chance to amend their complaint and refile it, reports Bloomberg. “They still have an antitrust claim that’s going forward so I don’t want to see any obstruction on discovery,” she told lawyers during a hearing.

The judge’s decision will result in each company being required to provided a detailed account of the agreements made with other companies. “We get to see what really happened,” said Joseph Saveri, a lawyer for one of the plaintiffs. Saveri claims the damages could amount to hundreds of millions of dollars.

Google said in statement to Bloomberg that the company has “always actively and aggressively recruited top talent.” The other companies declined to comment after the hearing.

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Intel and RealNetworks announced on Thursday that Intel will purchase video codec software, 190 patents and 170 patent applications from RealNetworks for a total of $120 million. “We believe this agreement enhances our ability to continue to offer richer experiences and innovative solutions to end users across a wide spectrum of devices, including through Ultrabook devices, smartphones and digital media,” said Renee James, Intel senior vice president and general manager of the Software and Services Group. The two companies also agreed to work together on future advancements in video codec software. “RealNetworks does not anticipate that the sale of the approximately 190 patents and 170 patent applications and next generation video codec software will have any material impact on its businesses,” the company said in a statement. RealNetworks’s full press release follows after the break.

Intel to Buy Patents and Next Generation Video Codec Software From RealNetworks

SEATTLE, Jan. 26, 2012 /PRNewswire/ — RealNetworks, Inc. (Nasdaq: RNWK) today announced that it has signed an agreement to sell a significant number of its patents and its next generation video codec software to Intel Corporation for a purchase price of $120 million. Under terms of the sale, RealNetworks retains certain rights to continue to use the patents in current and future products.

“Selling these patents to Intel unlocks some of the substantial and unrealized value of RealNetworks assets,” said Thomas Nielsen, RealNetworks President and CEO. “It represents an extraordinary opportunity for us to generate additional capital to boost investments in new businesses and markets while still protecting our existing business.

Acer, Asus and Lenovo will reportedly begin selling ultrabooks equipped with Intel’s fast and versatile Thunderbolt I/O port, which combines DisplayPort and PCI Express, during the second quarter of 2012. DigiTimes said mostly high-end computers will adopt Thunderbolt this year since it now costs more than $20 to add Thunderbolt connectivity to a computer. Apple was one of the first companies to adopt Thunderbolt and it currently equips a number of its computers and displays with the technology. A recent patent filing also suggested Apple may begin using Thunderbolt in iOS devices, too.

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The Department of Justice recently released information that suggests a number of large U.S. technology companies may have created secret “no poaching” agreements with one another. The companies that have been under investigation include Apple, Google, Intel, Adobe, Intuit, Pixar, Adobe and Lucasfilm. The alleged no poaching agreements may have been pretty scary: According to TechCrunch, which published the DoJ’s early findings, companies were told to deny offers to anyone who applied for a job voluntarily from competing firms, and were to alert the employee’s current boss. That’s in addition to agreeing not to steal employees from one another. In one excerpt, Adobe’s senior vice president of human resources said: “Bruce [Adobe's former CEO] and Steve Jobs have an agreement that we are not to solicit ANY Apple employees, and vice versa.” The results of the DoJ investigation will be revealed as part of a class-action lawsuit hearing in San Jose next week.

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Acer chairman JT Wang on Thursday reaffirmed the company’s dedication to the new “ultrabook” market, further distancing his company from the low-margin netbooks that have dominated its PC lineup in the past. Following the success of Acer’s first-generation ultrabook — the Aspire S3 reportedly shipped between 250,000 and 300,000 units during its first quarter of availability — Acer plans to launch new ultrabook models in both the second and third quarters this year. According to DigiTimes, Wang estimates that Windows and Intel-powered ultrabooks will account for between 25% and 35% of the company’s PC sales in 2012. Wang expects notebook shipment volume to slide between 10% and 15% sequentially in the first quarter, however he expects full-year shipments to grow 10% compared to 2011. While sales in the U.S. and Europe are likely to remain relatively slow according to Acer, the company projects strong sales in Brazil, the Philippines, Thailand and other Southeast Asia markets.

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AMD is reportedly planning to undercut Intel by offering cheaper ultrabook components later this year. The notebooks are expected to cost between $700 and $999, which is a good deal cheaper than the $999-$1,200 price tag that many ultrabooks carry now. DigiTimes notes that AMD’s technology will not add any new innovative functions but will instead be focused on delivering consumers thin and light devices at a much more wallet-friendly price. The first round of AMD-powered ultrabooks is expected to hit the market in June.Read

During the Consumer Electronics Show, Samsung announced that the company is working on merging its Bada mobile operating system with the open-source Tizen operating system. “We have an effort that will merge bada and Tizen,” said Tae-Jin Kan, senior vice president of Samsung’s Contents Planning Team, in an interview with Forbes. While he wasn’t aware when the work would be complete, Kang indicated that is has already begun. Read on for more.

The Tizen operating system is open-source and backed by Intel and the Linux Foundation. When the Bada integration is complete, Tizen will support programs written with Samsung’s Bada SDK, including both new and previously published apps.

Samsung is currently the second-largest cellphone maker in the world, with devices powered by four major operating systems. By focusing on its own operating system, Samsung would have more control over its devices and a greater opportunity to differentiate its products from its competitors. By merging the two operating systems, Samsung hopes existing bada developers will transition to Tizen.

At least one or two Tizen-powered devices will be released by Samsung this year, however the company does not plan to abandon Android or Windows Phone. “Tizen will not become Samsung’s main operating platform anytime soon,” said Kang.

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Tablets were the talk of the Consumer Electronics Show this year, but not the same way they were last year. In 2011 we saw more than 100 slates unveiled, the lion’s share of which were powered bu Android, and companies pushed hard to compete with Apple’s iPad. This year, barely any Android tablets were shown off at the show, but a number of companies had nameless prototypes on hand that were intended to show us what Windows 8 will be capable of once it hits the market. Unfortunately, according to a new report, the fantastic “Wintel” tablets we saw on display at this year’s show may end up with price tags that could deter most consumers and hurt Windows 8 tablets’ chances right out of the gate. Read on for more.

Citing anonymous sources from within notebook PC vendors, DigiTimes on Monday reported that Windows and Intel are unwilling to adjust costs to suppliers for their respective software and Clover Trail hardware. The result, according to the report, may be tablets priced in the $599 to $899 range. While this pricing would fall somewhat in line with Apple’s iPad, consumers have shown no interest in most rival tablets priced so high.

On one hand, pricing in the $599 to $899 range for a convertible touchscreen notebook running a full blown copy of Windows 8 would be an absolute steal. Up to $900 for a light-duty Windows 8 tablet, however, may not have the impact Microsoft is hoping for. DigiTimes notes that vendors may end up cutting costs by moving away from Intel and opting instead for ARM-based chipsets from other vendors including Qualcomm, NVIDIA and Texas Instruments.

On Tuesday, Intel announced that it was entering the smartphone space and that Lenovo will be the first vendor to introduce a smartphone powered by Intel’s Medfield processor. Intel also had its manufacturer reference design on display at CES however, which we had a chance to play with. The current device runs Android 2.3 (Gingerbread) and felt just as fast as other high-end smartphones we’ve played with recently, such as the DROID RAZR MAXX. The device was extremely thin and is capable of taking 15 8-megapixel photos in a single second — something no other mobile processor can handle at this point. Intel explained that the reference design is used to show manufacturers what Medfield is capable of, but that manufacturers can and likely will add their own tweaks to their devices. Motorola Mobility announced on Tuesday that it has entered into a multi-year partnership with Intel, so we wouldn’t be surprised to see the first Medfield-based smartphones hit store shelves later this year. Check out our gallery below for a closer look at the reference device.

We swung by Intel’s booth to check out the Lenovo K800 during the Consumer Electronics Show on Wednesday. The Lenovo K800 is the first commercial device to launch with Intel’s brand new Medfield mobile processor. It currently runs Android and, unfortunately, all of the menus were in Chinese so it was a bit hard to navigate. Still, it was noticeably fast and we love Lenovo’s hardware design. The phone felt solid but still was able to be extremely thin. It offers an 8-megapixel camera and the Medfield platform technically supports shooting of up to 15 frames per second, although Lenovo wasn’t sure if the camera on the K800 was actually capable of doing that. It doesn’t appear that there are any plans to deliver the K800 to the United States at this point in time, but we’re sure to see Medfield devices from Motorola in the coming year. Check out our full gallery below.

Motorola joined Intel on stage at the Consumer Electronics Show on Tuesday, with the two companies announcing a major agreement. Motorola and Intel have entered into a multi-year, multi-device strategic partnership to incorporate Intel chips into Motorola’s Android tablets and smartphones. The first Intel-based smartphones will go through carrier validation this summer, with launch shortly after that. Read on for the press release.

Intel and Motorola Mobility Strike Multi-Year Strategic Mobile Partnership

Motorola Mobility to Begin Shipping Intel®-Based Smartphone in 2H 2012
2012 International CES

LAS VEGAS–(BUSINESS WIRE)–INTERNATIONAL CONSUMER ELECTRONICS SHOW – Intel Corporation and Motorola Mobility, Inc. (NYSE:MMI) announced that the two companies were entering into a multi-year, multi-device strategic relationship that includes smartphones which Motorola will begin shipping later this year using Intel® Atom™ processors and the Android™ platform.

“Though there are 5 billion mobile subscribers in the world, less than 800 million are using a smartphone today. With Android as the leading smartphone OS globally and advancements in computing technology we see tremendous opportunity for the converged devices market.”

The collaboration, which also covers tablets, will combine Intel’s leadership in silicon processor technology and computing innovation with Motorola’s mobile device design expertise to deliver products that have the high performance, long battery life and convenience necessary for increasingly mobile lifestyles.

“When great silicon and software technology meets great mobile and design innovation, amazing things can happen,” said Intel President and CEO Paul Otellini. “Our long-term relationship with Motorola Mobility will help accelerate Intel® architecture into new mobile market segments. We expect the combination of our companies to break new ground and bring the very best of computing capabilities to smartphones and tablets, which in turn will help to create powerful new experiences that connect and enrich people’s lives wherever they may be.”

“We are delighted to be partnering with Intel to deliver smartphones and tablets based on Intel’s Atom processor to consumers and businesses,” said Sanjay Jha, Chairman and CEO, Motorola Mobility. “Though there are 5 billion mobile subscribers in the world, less than 800 million are using a smartphone today. With Android as the leading smartphone OS globally and advancements in computing technology we see tremendous opportunity for the converged devices market.”

Smartphones and tablets are quickly becoming an indispensible part of people’s daily lives — making them constant companions. The strategic relationship between Intel and Motorola Mobility will expand opportunity for continued innovation in these areas as they work closely to leverage Intel’s low power system-on-chip (SoC) roadmap for Motorola Mobility’s converged mobile device portfolio. The companies will collaborate across hardware, software and services to deliver complete solutions and disruptive new user experiences that offer long battery life, increased computing performance, advanced imaging and video capabilities, and seamless wireless connections.

Lenovo and Intel took the stage at the Consumer Electronics Show on Tuesday to announce the world’s first Intel-based smartphone, the Lenovo K800. The device features a 4.5-inch HD 720p display and is heading first to China’s Unicom network during the second quarter of this year. Additionally, the K800 sports a 1.6GHz Intel processor and an 8-megapixel rear camera. Lenovo hasn’t announced when or even if the device will be available stateside.