According to The New York Times, Twitter will today announce its first serious attempt at a revenue earning model. Through an advertising program known as Promoted Tweets, companies will be able to purchase the rights to keywords and have their ads strategically placed into related user search results. Not without transparency, Promoted Tweets will labelled as such. According to Twitter, the key benefit of the program is companies will be able to spread their message without fear of it being overlooked. How m...

AT&T’s reputation has been dragged through the mud these past few years in no small part to its network issues, so it comes as little surprise that the company is all set to go through with a major rebranding effort. Based around the slogan “Rethink Possible” (Think Different much?), AT&T will position itself not as a communications giant but as purveyor of a progressive and innovative lifestyle. AT&T’s “Death Star” logo will remain, although the lowercase ̶...

When it comes to branding, marketing, advertising, PR and the general concepts surrounding efforts to sell stuff, Apple is one of the best in the business — hands down. Love Apple products or hate them, there’s really no question it knows how design an attractive product and make it even more attractive using marcom. As such, the company is always meticulous with the messages it delivers, the wording it chooses and the quality of its marketing/advertising — well, almost always. (more…)...