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	<title>BGR: The Three Biggest Letters In Tech &#187; microsoft surface</title>
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		<title>Microsoft finally makes Surface units, SDK available to developers</title>
		<link>http://www.bgr.com/2008/10/27/microsoft-finally-makes-surface-units-sdk-available-to-developers/</link>
		<comments>http://www.bgr.com/2008/10/27/microsoft-finally-makes-surface-units-sdk-available-to-developers/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 23:03:34 +0000</pubDate>
		<dc:creator>Joshua Karp</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[microsoft surface]]></category>
		<category><![CDATA[sdk]]></category>

		<guid isPermaLink="false">http://www.bgr.com/?p=6854</guid>
		<description><![CDATA[Have you been pining after one of Microsoft&#8217;s slick multi-touch behemoths but don&#8217;t happen to have the bankroll or connections of, say, Harrah&#8217;s Casino? Today might be your lucky day. Microsoft has announced the limited initial availability of an SDK for the Surface computing environment. Scheduled to be released at the Microsoft Professional Developers conference today. More than 1,000 developers in attendence will receive exclusive rights to access the Surface SDK. Additionally, anyone with access to the SDK will be given the opportunity to purchase a developers unit for the bargain basement price of $13,500. The SDK itself will allow developers to: build applications that take advantage of the unique attributes of Microsoft Surface: direct interaction (no mouse or keyboard),]]></description>
			<content:encoded><![CDATA[<center><img class="alignnone size-full wp-image-6855" style="margin: 4px;" title="microsoftsurface1" src="http://www-bgr-com.vimg.net/wp-content/uploads/microsoftsurface1.jpg" alt="" width="440" height="330" /></center>
<p style="text-align: left;">Have you been pining after one of Microsoft&#8217;s slick multi-touch behemoths but don&#8217;t happen to have the bankroll or connections of, say, Harrah&#8217;s Casino? Today might be your lucky day. Microsoft has announced the limited initial availability of an SDK for the Surface computing environment. Scheduled to be released at the Microsoft Professional Developers conference today. More than 1,000 developers in attendence will receive exclusive rights to access the Surface SDK. Additionally, anyone with access to the SDK will be given the opportunity to purchase a developers unit for the bargain basement price of $13,500. The SDK itself will allow developers to:</p>
<p style="text-align: left;"><em>build applications that take advantage of the unique attributes of Microsoft Surface: direct interaction (no mouse or keyboard), multi-touch (up to dozens of items at once), multi-user (collaborative) and object recognition (physical objects placed on Surface trigger different types of digital responses) </em></p>
<p style="text-align: left;">That&#8217;s one hell of a sticker price, but given the exclusive nature and advanced capabilities of the Surface itself, we&#8217;re confident that more than a few folks will see fit to pony up the cash. Anyone feel like sending a unit our way? K, thanks!</p>
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		<slash:comments>8</slash:comments>
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		<title>Microsoft and Sheraton team up for Surface launch</title>
		<link>http://www.bgr.com/2008/08/13/microsoft-and-sheraton-team-up-for-surface-launch/</link>
		<comments>http://www.bgr.com/2008/08/13/microsoft-and-sheraton-team-up-for-surface-launch/#comments</comments>
		<pubDate>Wed, 13 Aug 2008 18:47:37 +0000</pubDate>
		<dc:creator>Joshua Karp</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[microsoft surface]]></category>

		<guid isPermaLink="false">http://www.bgr.com/?p=4600</guid>
		<description><![CDATA[It&#8217;s no secret that we&#8217;re fans of Microsoft&#8217;s multi-touch behemoth Surface, and getting wind of another interesting application of the device is music to our ears. The Redmond-based company has teamed up with Sheraton to deploy Surface machines in five hotels across the country. Guests at the Sheraton in Seattle, Chicago, San Francisco, New York, and Boston will be able to experience some multi-touch goodness beginning today, as Sheraton has installed customized versions of the hardware in the five locations listed above. The Sheraton Surface will come complete with a suite of applications specific to the hotel experience, including City Tips city guide, Sounds of Sheraton hotel lobby juke box, and Sheraton Snapshots with images of Sheraton locations around the]]></description>
			<content:encoded><![CDATA[<center><a href="http://video.msn.com/video.aspx?vid=63074c45-5273-42c5-b4b4-b3d56b6bc1cc"><img class="size-full wp-image-4601" style="margin: 4px;" title="surface_sheratonny" src="http://www-bgr-com.vimg.net/wp-content/uploads/surface_sheratonny.jpg" alt="" width="399" height="299" /></a></center>
<p>It&#8217;s no secret that we&#8217;re f<a href="http://www.bgr.com/2008/06/19/microsoft-surface-hands-on-review-and-gallery/">ans of Microsoft&#8217;s multi-touch behemoth Surface</a>, and getting wind of another interesting application of the device is music to our ears. The Redmond-based company has teamed up with Sheraton to deploy Surface machines in five hotels across the country. Guests at the Sheraton in Seattle, Chicago, San Francisco, New York, and Boston will be able to experience some multi-touch goodness beginning today, as Sheraton has installed customized versions of the hardware in the five locations listed above. The Sheraton Surface will come complete with a suite of applications specific to the hotel experience, including City Tips city guide, Sounds of Sheraton hotel lobby juke box, and Sheraton Snapshots with images of Sheraton locations around the world. Sure, it&#8217;s not the most thrilling collection of apps, but it should do a decent job of showing off the Surface&#8217;s capabilities while bringing a bit of a unique experience to the hotel&#8217;s lobby area. If you&#8217;re in any of the five cities feel free to head on down to your local Sheraton and check the Surface out. If you happen to live elsewhere, hit the link for a video tour of the device&#8217;s capabilities.</p>
<p><a href="http://video.msn.com/video.aspx?vid=63074c45-5273-42c5-b4b4-b3d56b6bc1cc">Read</a></p>
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		<slash:comments>4</slash:comments>
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		<title>Microsoft Surface hands on review and gallery</title>
		<link>http://www.bgr.com/2008/06/19/microsoft-surface-hands-on-review-and-gallery/</link>
		<comments>http://www.bgr.com/2008/06/19/microsoft-surface-hands-on-review-and-gallery/#comments</comments>
		<pubDate>Thu, 19 Jun 2008 19:02:52 +0000</pubDate>
		<dc:creator>Joshua Karp</dc:creator>
				<category><![CDATA[Review]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[microsoft surface]]></category>
		<category><![CDATA[multi-touch]]></category>
		<category><![CDATA[playstation]]></category>
		<category><![CDATA[vista]]></category>
		<category><![CDATA[Windows]]></category>
		<category><![CDATA[xbox]]></category>

		<guid isPermaLink="false">http://www.bgr.com/?p=3975</guid>
		<description><![CDATA[Remember the Microsoft Surface? After a slow start, the greatest multi-touch device on earth (yes, greater than that one) is finally rolling out to business customers in a variety if industries. Microsoft sat down with BGR last night in an attempt to school us on a few of the intricacies of the oh-so-appealing behemoth of a device, some of the philosophy behind Surface, and a bit of insight into the future potential and possible future applications of this brave new market space. Were we impressed? In a word, yes, though not without a few caveats. Hit the jump below to continue reading our hands-on review, or hit the gallery link to check out the gallery! Click on over to our]]></description>
			<content:encoded><![CDATA[<center><a href="http://www.bgr.com/gallery/computers/microsoft-surface-hands-on/"><img class="alignnone size-full wp-image-3994" title="surface1" src="http://www-bgr-com.vimg.net/wp-content/uploads/surface1.jpg" alt="" width="440" height="330" /></a></center>
<p>Remember the<a href="http://www.bgr.com/2008/01/08/microsoft-surface-fingers-on/"> Microsoft Surface</a>? After a slow start, the greatest multi-touch device on earth (yes, greater than <a href="http://www.bgr.com/2008/06/09/iphone-3g-the-details-you-never-wanted-to-know/">that one</a>) is finally rolling out to business customers in a variety if industries. Microsoft sat down with BGR last night in an attempt to school us on a few of the intricacies of the oh-so-appealing behemoth of a device, some of the philosophy behind Surface, and a bit of insight into the future potential and possible future applications of this brave new market space. Were we impressed? In a word, yes, though not without a few caveats. Hit the jump below to continue reading our hands-on review, or hit the gallery link to check out the gallery!</p>
<p><a href="http://www.bgr.com/gallery/computers/microsoft-surface-hands-on/">Click on over to our Microsoft Surface hands-on gallery!</a></p>
<p><span id="more-3975"></span></p>
<p>First things first: Microsoft has designed an amazing device, one that essentially creates an entirely new market space. Sure there are multi-touch devices out there, but nothing that compares to the Surface in terms of size, versatility, and scalability. To be perfectly honest, the closest thing we can think of to the Surface, at least in regards to its physical presence, is a circa-1986 Pac-Man machine in your favorite neighborhood bowling alley.</p>
<p>The amazing thing about the Surface is how seamless everything is. There&#8217;s almost no lag between input and reaction, and the multi-touch screen responds without an undue amount of pressure, giving the impression that it&#8217;s truly an extension of whatever input you&#8217;re attempting to execute. The company remained quiet on the internal components of the machine (though we did learn that the device is running on a highly customized version of Windows Vista), but whatever they&#8217;ve got in there must be pretty powerful.</p>
<p>Every Surface sold includes full access to the Surface-specific SDK, which includes a number of tools to help partner clients realize the device&#8217;s full potential. As the team explained to us, working with the Surface requires developers to re-align their entire approach to building applications. Even something as simple as the device&#8217;s table-top orientation can cause problems in a traditional development environment, as planning for a top-down 360 degree user experience isn&#8217;t something that&#8217;s currently being taught in most computer science courses. As such, Microsoft seems to be working closely with every contracted partner, offering them a comprehensive back-end support program that should help programmers new to the Surface environment.</p>
<p>Microsoft had several devices on hand, and demoed a variety of different applications. We got a chance to see the AT&amp;T software up close, and also had a bit of time to play around with the Rio iBar software. These two implementations represent vastly different applications of the Surface and speak to the device&#8217;s seemingly limitless potential. The AT&amp;T version essentially take the form of a virtual touchable sales clerk, displaying phone-specific feature sheets, plans, add-ons, and more, all based on the device that the user chooses to place on the screen. Placing two devices on the screen instantly brings up a side-by-side comparison of features and options. Imagine a wireless shopping experience that provided you with up-to-date, <em>correct,</em> information about the device(s) of your choice, allowing you to make your selections without the added pressure of a commission driven salesperson breathing down your neck. Sound appealing? We certainly think so, and there&#8217;s no reason this model couldn&#8217;t work in a variety of retail settings.</p>
<p>The Rio iBar implementation on the other hand, is focused on provided a fun, interactive experience to patrons at a bar or club. You can play various games, order drinks, and flirt with other Surface users across the room. Nothing ground breaking, but it certainly demonstrates much of the gaming and social-networking potential of the Surface. Interestingly, the social implications of the AT&amp;T and Rio iBar devices couldn&#8217;t be more polarized. The AT&amp;T device is essentially designed to replace a human being (despite what anyone says to the contrary), and all the face-to-face interaction that goes along with a traditional retail sales environment. The iBar customized Surface, though, is something akin to a virtual campfire, albeit located in a casino in Vegas, creating a very social space for human interaction.</p>
<p>Ironically, the biggest problem facing the Surface right now is, in fact, its potential. There are so many potential applications for something like this, from education, to the medical field, to in-home use, that it&#8217;s almost heart-breaking to see such a contained and focused launch of the AT&amp;T and Harrah&#8217;s applications. We certainly understand their business model, and appreciate the necessity of proving that the Surface is a viable product for deep-pocketed corporate clients such as AT&amp;T and Harrah&#8217;s. Though we wish we could look forward to a day in the not-so-distant future when we can head out to Best Buy and pick up a Surface of our very own. The company mentioned that they&#8217;re hoping to get into the consumer space within the next three years, but they&#8217;re currently working on accelerating that process as much as possible. Our advice? Take our briefcase full of money and send a demo unit out to BGR World Headquarters. We&#8217;ll do our best to prove that enough consumer demand exists right<em> </em>now. Due entirely to the efforts of the dedicated Surface team, Microsoft has succeeded in something very un-Microsoft here:  a new product that defines its own market. This isn&#8217;t a Zune made as a reaction to the iPod, and this certainly isn&#8217;t an Xbox designed as a reaction to the Playstation. As such, they have a bit of an uphill battle ahead to prove that the Surface as a device genre is viable enough to warrant a continued effort. Honestly, in our opinion, it&#8217;s going to be well worth their trouble.</p>
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		<slash:comments>20</slash:comments>
	<media:thumbnail url="http://www-bgr-com.vimg.net/wp-content/uploads/surface1-150x150.jpg">http://www-bgr-com.vimg.net/wp-content/uploads/surface1-150x150.jpg</media:thumbnail>	</item>
		<item>
		<title>Harrah&#8217;s installs Microsoft Surface in Vegas</title>
		<link>http://www.bgr.com/2008/06/11/harrahs-installs-microsoft-surface-in-vegas/</link>
		<comments>http://www.bgr.com/2008/06/11/harrahs-installs-microsoft-surface-in-vegas/#comments</comments>
		<pubDate>Wed, 11 Jun 2008 22:32:00 +0000</pubDate>
		<dc:creator>Joshua Karp</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[las vegas]]></category>
		<category><![CDATA[microsoft surface]]></category>

		<guid isPermaLink="false">http://www.bgr.com/?p=3910</guid>
		<description><![CDATA[Waiting for some more real-world examples of the Microsoft Surface at work? While it might be a stretch to combine &#8220;Las Vegas&#8221; and &#8220;real world&#8221; in the same sentence, we&#8217;re willing to make the leap. Harrah&#8217;s has dropped a shiny new Surface into their Rio iBar Ultra Lounge, located in their Hotel and Casino on the strip. The machine has been tricked out with a custom suite of software that promises to bring a unique experience to iBar patrons. We&#8217;re not exactly sure what that means, but after consuming 2-3 $18 Red Bull/Vodkas, we&#8217;re guessing a giant multi-touch screen is a pretty engaging proposition. If you happen to be in the Vegas area, feel free to check out the Harrah&#8217;s]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.microsoft.com/surface/index.html"><img class="alignright size-full wp-image-3911" src="http://www-bgr-com.vimg.net/wp-content/uploads/picture-12.png" alt="" width="286" height="144" /></a>Waiting for some more real-world examples of the Microsoft Surface at work? While it might be a stretch to combine &#8220;Las Vegas&#8221; and &#8220;real world&#8221; in the same sentence, we&#8217;re willing to make the leap. Harrah&#8217;s has dropped a shiny new Surface into their Rio iBar Ultra Lounge, located in their Hotel and Casino on the strip. The machine has been tricked out with a custom suite of software that promises to bring a unique experience to iBar patrons. We&#8217;re not exactly sure what that means, but after consuming 2-3 $18 Red Bull/Vodkas, we&#8217;re guessing a giant multi-touch screen is a pretty engaging proposition. If you happen to be in the Vegas area, feel free to check out the Harrah&#8217;s Surface and let us know what you think. </p>
<p><a href="http://www.microsoft.com/surface/index.html">Read</a></p>
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		<slash:comments>4</slash:comments>
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