Global mobile data traffic is expected to increase 18-fold over the next five years to 10.8 exabytes per month according to Cisco’s Visual Networking Index Forecast (VNI). Cloud traffic is expected to account for 71%, or 7.6 exabytes per month, of total mobile data traffic by 2016. In 2011, cloud traffic accounted for only 45% of mobile data traffic, or 269 petabytes per month. It is projected that there will be more than 10 billion mobile Internet-connected devices in 2016, exceeding the world’s projected population of 7.3 billion individuals. The surge in smartphone adoption — which is expected to hit 8 billion in 2016 — is the core driver behing the massive mobile data growth expected in the coming years. From 2011 to 2016, Cisco estimates that global mobile data traffic will outgrow global fixed data traffic by three times. Read on for Cisco’s press release.

Cisco Visual Networking Index Forecast Projects 18-Fold Growth in Global Mobile Internet Data Traffic From 2011 to 2016

Mobile Cloud Traffic to Account for 71 Percent, or 7.6 Exabytes per Month, of Total Mobile Data Traffic by 2016, Compared to 45 Percent, or 269 Petabytes per Month, in 2011

SAN JOSE, Calif. and LONDON – Feb. 14, 2012 – According to the Cisco® Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2011 to 2016, worldwide mobile data traffic will increase 18-fold over the next five years, reaching 10.8 exabytes per month — or an annual run rate of 130 exabytes — by 2016.

The expected sharp increase in mobile traffic is due, in part, to a projected surge in the number of mobile Internet-connected devices, which will exceed the number of people on earth (2016 world population estimate of 7.3 billion; source: United Nations). During 2011−2016 Cisco anticipates that global mobile data traffic will outgrow global fixed data traffic by three times.
The forecast predicts an annual run rate of 130 exabytes of mobile data traffic, equivalent to:

- 33 billion DVDs.
- 4.3 quadrillion MP3 files (music/audio).
- 813 quadrillion short message service (SMS) text messages.

An exabyte is a unit of information or computer storage equal to 1 quintillion bytes.

This mobile data traffic increase represents a compound annual growth rate (CAGR) of 78 percent spanning the forecast period. The incremental amount of traffic being added to the mobile Internet between 2015 and 2016 alone is approximately three times the estimated size of the entire mobile Internet in 2012. The following trends are driving these significant increases:

1. More Streamed Content: With the consumer expectations increasingly requiring on-demand or streamed content versus simply downloaded content, mobile cloud traffic will increase, growing 28-fold from 2011 to 2016, a CAGR of 95 percent.
2. More Mobile Connections: There will be more than 10 billion mobile Internet-connected devices in 2016, including machine-to-machine (M2M) modules — exceeding the world‟s projected population at that time of 7.3 billion. (One M2M application is the use of wireless networks to update digital billboards. This allows advertisers to display different messages based on time of day or day-of-week and allows quick global changes for messages, such as pricing changes for gasoline).
3. Enhanced Computing of Devices: Mobile devices are becoming more powerful and thus
able to consume and generate more data traffic. Tablets are a prime example of this trend generating traffic levels that will grow 62-fold from 2011 to 2016 — the highest growth rate of any device category tracked in the forecast. The amount of mobile data traffic generated by tablets in 2016 (1 exabyte per month) will be four times the total amount of monthly global mobile data traffic in 2010 (237 petabytes per month).
4. Faster Mobile Speeds: Mobile network connection speed is a key enabler for mobile data traffic growth. More speed means more consumption, and Cisco projects mobile speeds (including 2G, 3G and 4G networks) to increase nine-fold from 2011 to 2016.
5. More Mobile Video: Mobile users want the best experiences they can have and that generally means mobile video, which will comprise 71 percent of all mobile data traffic by 2016.
The Cisco study also projects that 71 percent of all smartphones and tablets (1.6 billion) could be capable of connecting to an Internet Protocol version 6 (IPv6) mobile network by 2016. From a broader perspective, 39 percent of all global mobile devices (more than 4 billion), could be IPv6-capable by 2016.

Impact of Mobile Devices/Connections
- The increasing number of wireless devices and nodes accessing mobile networks worldwide is the primary contributor to traffic growth. By 2016, there will be more than 8 billion handheld or personal mobile-ready devices and nearly 2 billion machine-to-machine connections, such as GPS systems in cars, asset tracking systems in shipping and manufacturing sectors and medical applications for making patient records more readily available.
- Smartphones, laptops and other portable devices will drive about 90 percent of global mobile data traffic by 2016.
- M2M traffic will represent 5 percent of 2016 global mobile data traffic while residential broadband mobile gateways will account for the remaining 5 percent of global mobile data traffic.

Impact of Traffic Offload from Mobile Networks to Fixed Networks
- To address the rise in demand for the mobile Internet, service providers are increasingly looking to offload traffic to fixed/Wi-Fi networks.
- In 2011, 11 percent, or 72 petabytes, per month of total mobile data traffic was offloaded. By 2016, 22 percent, or 3.1 exabytes, per month of total mobile data traffic will be offloaded.
- Without offloading, the 2011-2016 global mobile data traffic CAGR would be 84 percent
instead of 78 percent.
- Should all aspects of mobility be taken into consideration, such as cellular traffic, traffic
offloaded from cellular networks and fixed/Wi-Fi traffic generated from portable devices, the total amount of mobility traffic would be more than four times the Cisco Mobile VNI forecast‟s 2016 cellular traffic level.
1. In 2011, the sum of cellular traffic; cellular offload traffic; and fixed/Wi-Fi traffic from portable devices totaled 11.5 exabytes per month:
- Cellular is 5.2 percent or 597 petabytes per month
- Cellular Offload is 0.6 percent or 72 petabytes per month
- Fixed/Wi-Fi is 94.2 percent or 10.9 exabytes per month
2. In 2011, fixed/Wi-Fi traffic was more than 18 times greater than cellular traffic.
3. In 2015, the sum of cellular traffic; cellular offload traffic; and fixed/Wi-Fi traffic
from portable devices totaled 44.1 exabytes per month:
- Cellular is 16 percent or 6.9 exabytes per month
- Cellular offload is four percent or 2.0 exabytes per month
- Fixed/Wi-Fi is 80 percent or 35.2 exabytes per month o In 2015, Fixed/Wi-Fi traffic will be more than five times greater than cellular traffic.

Key Regional Growth Projections
According to the updated forecast by Cisco, the following regions are experiencing the greatest growth.
- Middle East and Africa will have the highest regional mobile data traffic growth rate with a
CAGR of 104 percent, or 36-fold growth.
- Asia-Pacific will have an 84 percent CAGR, or 21-fold growth.
- Central and Eastern Europe will have an 83 percent CAGR, or 21-fold growth.
- Latin America will have a 79 percent CAGR, or 18-fold growth.
- North America will have a 75 percent CAGR, or 17-fold growth.
- Western Europe will have a 68 percent CAGR, or 14-fold growth.

Impact of Faster Global Mobile Network Connection Speeds
The average mobile connection speed doubled last year and is expected to increase nine-fold by 2016. Mobile connection speeds are a key factor in supporting and accommodating mobile data traffic growth.

Cisco Mobile VNI Forecast Methodology
The Cisco mobile VNI study relies upon independent analyst forecasts and real-world mobile data usage studies. Upon this foundation are layered Cisco‟s own estimates for mobile application adoption, minutes of use and transmission speeds. Key enablers such as mobile broadband speed and device computing power are also factored into Cisco VNI projections and findings. A detailed methodology description is included in the complete report (see link below).

The results of the current forecast represent increased amounts of traffic for the years 2011 to 2015, reflecting faster-than-expected growth from the previous Cisco VNI mobile forecast released in February 2011. In last year‟s study, 2011 mobile Internet traffic was forecast to grow at 131 percent. This year, actual mobile Internet growth 2011 was estimated to be 133 percent.

U.S. citizens will use the mobile networks to access the Internet more than wireline networks by 2015 according to IDC’s Worldwide New Media Market Model, 1H11 report which was released on Monday. Smartphone and tablet sales are expected to be the driving catalyst for the growth of mobile Internet use, which IDC predicts will increase 16.6% between 2010 and 2015. Internet usage in Western Europe and Japan is expected to follow a similar trend. IDC suggested the total number of worldwide Internet users will grow from 2 billion in 2010 to 2.7 billion in 2015, when IDC predicts 40% of the global population will have access to the Internet. “Forget what we have taken for granted on how consumers use the Internet,” said Karsten Weide, research vice president, Media and Entertainment. “Soon, more users will access the Web using mobile devices than using PCs, and it’s going to make the Internet a very different place.” Read on for the full release from IDC.

IDC: More Mobile Internet Users Than Wireline Users in the U.S. by 2015

FRAMINGHAM, Mass.–(BUSINESS WIRE)–By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs or other wireline devices. As smartphones begin to outsell simpler feature phones, and as media tablet sales explode, the number of mobile Internet users will grow by a compound annual growth rate (CAGR) of 16.6% between 2010 and 2015. The newest release of the International Data Corporation (IDC) Worldwide New Media Market Model (NMMM) forecasts that the impact of smartphone and, especially, media tablet adoption will be so great that the number of users accessing the Internet through PCs will first stagnate and then slowly decline. Western Europe and Japan will not be far behind the U.S. in following this trend.

“Forget what we have taken for granted on how consumers use the Internet”

The New Media Market Model also finds:

• Worldwide, the total number of Internet user will grow from 2 billion in 2010 to 2.7 billion in 2015, when 40% of the world’s population will have access to its vast resources.
• Global B2C ecommerce spending will grow from $708 billion in 2010 to $1,285 billion in 2015 at a CAGR of 12.7%.
• Worldwide online advertising will increase from $70 billion in 2010 to $138 billion in 2015, with its share of total advertising across all media growing from 11.9% to 17.8%.

“Forget what we have taken for granted on how consumers use the Internet,” said Karsten Weide, research vice president, Media and Entertainment. “Soon, more users will access the Web using mobile devices than using PCs, and it’s going to make the Internet a very different place.”

IDC’s Worldwide New Media Market Model, 1H11 (Doc #230024) is the only model that provides blanket data for the most important consumer Internet metrics for more than 40 countries, the regions, and the world, based on one consistent model. Its more than 150,000 data points cover basic socioeconomic data, user numbers, access device numbers, home broadband Internet access penetration, time spent online, online activities, B2B and B2B ecommerce spending, online advertising, and consumer spending on content. This model also breaks out all numbers between the wireline and mobile segments. The New Media Market Model is delivered as a semi-annual Excel database and contains current market-sizing and a five-year forecast.

We’re not sure if we should blame U.S. wireless carrier Sprint for coming up with this idea, or Bell Canada for running with it. BGR has just obtained a memo that indicates Bell customers will have to fork over a $10 per month premium for access to the company’s HSPA+ wireless network. The memo seems to indicate that the first set of devices to succumb to this fate will be a “Turbo Stick” and “Turbo Hub”; the memo is vague enough (mentioning “high speed devices”) that it could include smartphones. This may be the unfortunate reality we’re all going to have to deal with as carriers go to 4G; or in this case “4G.” If you’re a Bell customer, feel free to sound off and let us know what you think.

If the thought of browsing the internet on your laptop while hurtling down the Trans-Canada Highway at speeds in excess of 90 km/h gets you all excited (while someone else is driving, of course), perhaps it’s time you head on over to your nearest Bell dealer and take a look at the newly released Novatel Wireless U760 USB Modem. Free on a 3-year contract or $174.95 contract-free, the EV-DO Rev. A-capable U760 is meant to be used in conjunction with Bell’s Mobile Internet plans starting at $30 for 500MB and topping out at $85 for up to 5GB. Just a warning, however: if you plan to take a trip south of the border you might want to leave your U760 at home as roaming will set you back $3 per MB.

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A lot of folks have always trashed Verizon as being one of the priciest carriers out there – if not the priciest. Nickel and dime seems to be their motto, until maybe now… Word is, though unconfirmed as of now, there is a new plan that Verizon will be announcing soon called “Connect”. Apparently, you can have unlimited mobile web for just $10/month instead of whatever you’re paying for V Cast right now. A Giz tipster said:

If someone does not want the Vcast service, this is a step above the current premium plans. So if your premium plan is $79.99, you can add Vcast for $15, for a total of about $95. With Connect it will be only $10 more, for a total of about $89.00. Connect allows for unlimited mobile web so if you want to save five bucks, and have the premium plan with unlimited mobile web, but no Vcast, that’s the new plan.

And if you want to add it on a secondary line, it’s also $10 bucks. It will be available on November 16 mobile web phones only, not smartphones.

There you have it. If you don’t want to pay that extra five bucks for everything V Cast has to offer and you have a dumbphone, you may soon be able to get unlimited web for your phone at the reasonable price of just $10.

UPDATE: It looks like the tipster was a bit off as the Premium plan already includes unlimited data and V Cast, as well as VZ navigator and unlimited messaging. It looks like the new Connect plan option will fall between the Select plan and the Premium plan, basically affording a $5 savings compared to the Select plan  and V Cast or a $10 savings compared to the Premium plan.

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Google has launched its new Gears Geolocation API for mobile and desktop browsers. Websites using this API can provide targeted information based upon your current location. The API determines your location using GPS or cell phone triangulation for cell phones and the IP address for desktop browsers. If you are in the UK, you can see the Gears Geolocation API in action on supported Windows Mobile devices at the European Travel site, lastminute.com, and the social discovery tool, Rummble. Point your mobile browser to m.lastminute.com or m.rummble.com, install the Gears application, and get your location based web content served up to you. Gears currently is only available for Internet Explorer Mobile on Windows Mobile devices and for Firefox and Internet Explorer on the desktop. Expansion to include other devices and operating systems such as Android is expected. It is also free for both developers and users. All in all, not bad guys, not bad.

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