Acer will cut its product line by 66% in 2012 and focus on simplifying its portfolio, company chairman JT Wang recently said according to reports. Wang expects the narrowed focus to be fine-tuned over the next two to three years, DigiTimes reports, but the sharper vision will have an immediate impact on sales — Acer thinks revenue will climb 10% in 2012 as Acer attacks the ultrabook market while shifting away from low-margin netbooks. The Acer boss also sees another upside to the advent of ultrabooks: the rise of slim Windows and Intel-powered notebook computers will weaken Apple’s growth over the next two years. As ultrabook prices begin to fall to the $699-range in 2012, their rapid adoption will slow sales of more expensive Mac laptops. Wang did note that fourth-quarter shipments were hurt by hard drive shortages due to the flooding in Thailand, but he says recovery was quicker than expected and business will rebound in the first quarter.

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Samsung is considering an exit from the low-margin netbook business as soon as next year according to a recent report. French CNET blog Blogeee claims to have obtained an email sent by the South Korea-based electronics giant to several of its partners. “Following the introduction of our new strategy in 2012, we stop the product range in 10.1” (Netbook) in Q1 2012 for the benefit of Ultraportables products (11.6 and 12 inches) and ultrabooks to be launched in 2012,” the email reportedly stated (machine-translated). The matter could be one of semantics, however — Samsung’s “ultraportable” class may include low-cost notebooks driven by inexpensive ATOM processors. Samsung did not immediately respond to a request for comment.

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Global tablet sales into channels exploded in the second quarter of 2011 to surpass netbooks for the first time in the emerging category’s young history. Market research and intelligence firm ABI Research determined that shipments of media tablets ballooned 112.5% in the second quarter to reach 13.6 million units, up from 6.4 million tablets in the first quarter this year. Netbook shipments declined from 8.4 million units to 7.3 million over the same period, just over half the number of media tablets shipped in the quarter. ”This is a trend that we do not expect will reverse,” said ABI’s group director, mobile devices Jeff Orr in a statement. “As they are different segments, this is not a direct replacement behavior, but a changing of leadership for the most interesting device type.” ABI says Apple’s iPad line was responsible for 68% of tablets shipped globally in the second quarter, and the firm expects 60 million media tablets to ship globally in 2011. The firm’s full press release follows below.

Media Tablets Eclipse Netbook Sales for the First Time in 2Q11

NEW YORK – October 20, 2011

​Media tablet shipments surpassed netbook shipments this quarter, reaching 13.6 million units, compared to just 7.3 million netbooks. Netbooks had previously led the way with 8.4 million shipments in 1Q11, compared to just 6.4 million media tablets.

“This is a trend that we do not expect will reverse,” says Jeff Orr, group director, mobile devices. “As they are different segments, this is not a direct replacement behavior, but a changing of leadership for the most interesting device type.”

Driving media tablet interest is Apple’s iPad 2. 68% of the media tablet shipments in 2Q11 consisted of Apple iPad models. Consumers are choosing tablets over netbooks for a number of reasons. “Media tablets are perceived to be easy to use, compared to the keyboard and mouse interface of a netbook computer. Those who have avoided PCs because they are difficult to use – think the Baby Boomer generation and older – see media tablets as an opportunity to re-engage with Internet access. Cost, however, is certainly not a reason driving tablet interest, as the average media tablet costs approximately $600 and the average netbook is only about half of that,” says Orr.

While 32 million netbooks and 60 million media tablets are expected to ship worldwide in 2011, netbooks still hold interest in underserved countries, where PC penetration to the home, along with broadband services, are not widely available. Media tablet shipments will primarily cater to the early-adopter consumer audiences of Western Europe, the US, Japan, and South Korea.

ABI Research’s new market data, “Tablets, Netbooks, and Mobile CE Market Data,” provides forecasts for all ultra-mobile devices (UMDs), including netbooks, media tablets, UMPCs, mobile Internet devices (MIDs) and six types of mobile broadband-enabled consumer electronics (CE) devices.

It is part of the Tablets, Netbooks & Mobile CE Research Service.

Acer founder Stan Shih on Friday said that tablets like Apple’s iPad and ultrabooks like those in the works from numerous Intel partners — including Acer — are a “short-term phenomena.” Speaking with DigiTimes, Shih urged companies to continue focusing on notebook computers and innovative value-added products. Shih commended Apple for thinking outside the box when bringing the iPad to market, but said personal computers will continue to be requisites for businesses and consumers. When asked if Shih believed Acer’s upcoming low-cost 7-inch tablet would be a success, he noted that consumers indeed want low-cost options. Shih founded Acer, then called Multitech, in 1976 along with his wife. He ran the company until his retirement in 2004.

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Taiwan-based Market Intelligence & Consulting Institute expects roughly 360 million combined personal computers and media tablets to ship in 2011, Taiwan Economic News reports. MIC sees PC shipments growing 6.6% over 2010 to land at more than 320 million units this year, and it thinks shipments of media tablets like Apple’s iPad 2ill w exceed 48 million units in 2011, up 198% from 2010. MIC senior industry analyst Chris Wei notes that the improving global economy and replacement PC purchases in the enterprise market would be largely responsible for this year’s growth. Needham & Company analyst Charlie Wolf recently estimated that Apple would ship 30 million iPad tablets in 2011, but the company will likely far exceed that figure if tablet shipments are indeed to surpass 48 million units as MIC predicts.

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In a “Monday Note” blog post that questioned Intel’s new 3D transistors and the company’s lack of presence in the mobile space, former Apple executive Jean-Louis Gassee took some stabs at the chip maker and stated that the PC market is dying. “Now that the PC market is in its twilight, with mobile devices proliferating and stealing growth from the PC, surely Intel has to get into the race,” Gassee argued, pointing out that every time Intel launched a new low-power processor for mobile devices, ARM had a better one up its sleeves. Intel has its Atom processor, designed for mobile use, but it’s been primarily placed in Windows tablets and netbooks instead of in smartphones. “For the past four years Intel has told us we’d see x86 mobile devices Real Soon Now,” Gasse wrote. “The company developed its own mobile version of Linux, MobLin, and they made a big deal of joining forces with Nokia’s Maemo to create MeeGo. But Nokia’s new CEO, Stephen Elop, kicked Meego to the [curb], wisely decided to focus on one software platform, his ex-employer’s Windows Phone 7.” Gassee also took a moment to address rumors that Apple will ditch Intel for ARM-based processors in 2013, and argued that “there’s no roadmap for ARM chips to beat Intel in computationally intensive areas,” such as CAD, Photoshop, and FinalCut, today, but that multicore ARM chips could power mid-range Apple laptops in the future.

[Via CNET]

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While Acer scrambles to reverse the current negative trend that saw its PC shipments fall last quarter as revenue dove 56%, Taiwan-based competitor Asustek just issued second-quarter guidance that predicts growth in shipments over the first quarter of 2011. While analysts go back and forth over what the emerging tablet market’s impact on netbooks and notebooks might be moving forward, Asustek expects to ship 3.1 million devices this quarter, a 10.7% increase over the first quarter. While the company does plan to focus on tablets in addition to its core laptop business, it only expects about 9.7% of its total shipments — or 300,000 units — to be Eee Pad tablets. Asustek also expects revenue for the second quarter of 2011 to grow 5% to NT$77.6 billion.

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Intel on Monday officially took the wraps off of its latest Atom Z760 processor, formerly codenamed “Oak Trail.” The Atom Z760 processor promises to provide better performance, specifically with multimedia playback, and it supports 1080p video encoding as well as HDMI-out in a package that’s 60% smaller than previous Atom CPUs. The new processor also supports Windows 7, Android and MeeGo, allowing manufacturers to build tablets that can boot into a variety of operating systems, and Intel says the chip is designed for more portable embedded designs. The Atom Z760 chip — clocked at 1.5GHz – has been shipping to manufacturers for the last few weeks and tablets from OEMs including Lenovo, Toshiba and Fujitsu are expected to hit the market as soon as this May. Intel confirmed with BGR that the “lion’s share” of the Atom Z760 powered tablets will run Windows 7. The chip maker will show devices running the new processor during the Intel Developer Forum, which begins on Tuesday, and it will also tease its next generation “Cedar Trail” chip for netbooks during the forum. Cedar Trail will provide support for Intel Wireless Display, PC Synch, Fast Boot and Intel Wireless Music. Hit the jump for the full release.

Company Outlines Plans to Accelerate Intel Manufacturing Lead with Intel® Atom™ Processor Family and Move Faster than Moore’s Law

SANTA CLARA, Calif., April 11, 2011 – Intel Corporation today announced that the Intel® Atom™ platform, formerly codenamed “Oak Trail,” is now available and will be in devices starting in May and throughout 2011. Over 35 innovative tablet and hybrid designs from companies including Evolve III*, Fujitsu Limited*, Lenovo*, Motion Computing*, Razer*, and Viliv* are based on “Oak Trail” and running a variety of operating systems.

In addition, at the Intel Developer Forum in Beijing, the company will give a sneak peak of its next-generation, 32nm Intel Atom platform, currently codenamed “Cedar Trail.” This solution will help to enable a new wave of fanless, cool and quiet, sleek and innovative netbooks, entry-level desktops and all-in-one designs.

“The new Intel Atom ‘Oak Trail’ platform, with ‘Cedar Trail’ to follow, are examples of our continued commitment to bring amazing personal and mobile experiences to netbook and tablet devices, delivering architectural enhancements for longer battery life and greater performance,” said Doug Davis, vice president and general manager of the Netbook and Tablet Group at Intel. “We are accelerating the Intel Atom product line to now move faster than Moore’s law, bringing new products to market on three process technologies in the next 3 years.”

The new Intel Atom processor Z670, part of the “Oak Trail” platform, delivers improved video playback, fast Internet browsing and longer battery life, without sacrificing performance. The rich media experience available with “Oak Trail” includes support for 1080p video decode, as well as HDMI. The platform also supports Adobe* Flash, enabling rich content and Flash-based gaming.

With these significant improvements in power-efficient performance, the Intel Atom processor Z670 allows applications to run on various operating systems, including Google* Android*, MeeGo* and Windows*. This unique flexibility delivers both new experiences and more choice when it comes to tablets and hybrid designs that combine the best features of the netbook and tablet together.

The platform also helps deliver smaller, thinner and more efficient devices by packing integrated graphics and the memory controller directly onto the processor die. The processor is 60 percent smaller than previous generations with a lower-power design for fanless devices as well as up to all-day battery life ¹. Additional features include Intel® Enhanced Deeper Sleep² that saves more power during periods of inactivity as well as optimized Intel SpeedStep® technology. An integrated HD decode engine enables smooth 1080p HD video playback at a fraction of the power consumption.

In addition, Intel Atom Z670 processors come with the Intel® SM35 Express Chipset, delivering a lead-free³, halogen-free⁴ design with high-speed USB 2.0 for greater performance and Intel® High-Definition Audio to enable premium home theater sound.

Also ideal for small form-factor and portable embedded designs, the platform provides an excellent solution for a range of tablets in retail, medical and industrial applications. Solutions such as mobile clinical assistants allow medical staff to directly input data into patients’ electronic files and avoid paper charting. This can result in a reduction in errors, better workflow, higher productivity and reduced paper handling and overhead costs. In addition to the Intel Atom Z670, Intel is offering the Intel® Atom^TM processor Z650 for embedded devices with 7-year lifecycle support on Windows and MeeGo operating systems.

Based on Intel’s leading-edge 32nm process technology, the next-generation “Cedar Trail” platform will feature improvements in graphics capabilities including Blu-ray 2.0 support, a dedicated media engine for full 1080p playback and additional digital display options including HDMI output and DisplayPort. New features will include Intel® Wireless Music, Intel® Wireless Display, PC Synch and Fast Boot. In addition, the enhancements made in power consumption and TDP will enable fanless designs with longer battery life. This means great acoustics without the hum of a fan and improved ruggedness and aesthetics of the design. Intel is currently sampling “Cedar Trail” to all major OEMs and ODMs. Users can look forward to a new generation of innovative mobile and desktop designs based on the “Cedar Trail” platform in the second half of 2011.

For more information, video, photos and benchmarks visit www.intel.com/newsroom/atom.

Acer appears to have taken company founder and former CEO Stan Shih’s recent advice quite seriously. Late last month following news that Acer had lowered its guidance for the first quarter of 2011, Shih said Acer needed to overhaul its business if it hoped to remain competitive. He also noted that Acer should focus on improving its profit margin rather than becoming a leader in the PC market by shipment volume, as had been the company’s goal. Just two days later, Acer announced that its CEO, Gianfranco Lanci, was resigning from the company. Now, Acer’s interim CEO J. T. Wang said on Thursday that the company will indeed shift its focus away from shipment volume and will instead spend more time and money on research and development in an effort to deliver value and innovation to consumers. As an example, Wang said that Windows 8 and its support for ARM-based platforms would provide opportunities for new netbook and notebook designs. Wang also noted that while tablet sales will have an impact on sales of traditional computers, the devices’ impact on the market will not be dramatic enough to “kill” notebook computers or netbooks.

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Acer founder Stan Shih on Tuesday said the company needs to overhaul its operations in order to stay competitive with the changing market. Shih’s comments, which were made at a National Culture and Arts Foundation event in Taiwan, were a response to news that Acer had lowered its first-quarter guidance. Acer said that declining demand in the U.S. and Europe due to the rapid growth of the consumer tablet market would result in a 10% drop in sales for the first quarter. Shih believes that Acer should overhaul its operations and focus on increasing profit margins rather than becoming a leader in the global PC market. Acer noted on Tuesday that its net profit margin is expected to drop below 2% in the first quarter from 2.93% in the previous quarter. Shih, who retired from his role as head of Acer in 2004 after founding the company in 1976 and building it into the largest computer company in Taiwan, said significant overhauls are commonplace at Acer. The company founder said that in the past, Acer has undergone an overhaul every 10 years or so in an effort to adapt to changes in the global market.

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Shares of Acer stock were down nearly 7% on the Taiwan Stock Exchange Tuesday on news that the PC manufacturer had unexpectedly and significantly lowered it’s first-quarter sales estimates. The PC maker had previously estimated its first-quarter PC sales would grow 3% from the previous quarter. Now, Acer has adjusted its forecast, saying it expects sales to drop 10% compared to the prior quarter. Asustek, an Acer competitor, is also struggling with similar sales declines in the first quarter. Acer cites weakened demand in the U.S. and Western Europe for the drop off in sales. The emerging tablet market lead by Apple’s iPad and iPad 2 devices is also seen as largely contributing to the decline in PC sales. Acer expects its net profit margin to drop below 2% in the first quarter from 2.93% in the previous quarter, though it predicts that second-quarter PC shipments will reverse the downward trend, growing by 10% over first-quarter sales.

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Sony’s first VAIO P was a was quite a disappointment considering how poorly it performed and the huge price tag it carried, but Sony seems to be confident that its second-gen VAIO P will right the wrongs of the past. Shipping one week ahead of schedule, the “Lifestyle PC” comes pre-loaded with Windows 7 Home Premium and has an Intel Atom Z530 processor and 2GB of RAM to help keep things flowing. Apart from that, the $900 rig has a 8″ 1600×768 display that’s straddled by optical trackpads, Everywair 3G, GPS, digital compass and an accelerometer. Of course if you lived elsewhere you’d have a lot more options than that to chose from, but who needs that much stress in their life?

[Via Pocketables]

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According to market research firm IDC, 2010 will see shipments of PCs rebound in 2010 and erase the terrible sales figures seen in 2009. Overall sales are expected to rise 19.8% YoY with a total of 354.8 million units shipped. Notebook sales are anticipated to be the largest contributor to higher sales with growth targeted at 28.6% versus the 8.2% of desktops. As for netbooks, previously said by many to be the next big thing in personal computing, IDC believes that their sales will max out at 12% before tapering off. Why? Because everyone seems to want a tablet instead.

[Via Electronista]

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Some might argue it’s a case of too little, too late, but Sony looks to have a pretty darn good “don’t call it a netbook” netbook on its hands with its much-needed and long-rumored upgrade to the VAIO P. Featuring a “new design for two-handed operation while standing or walking”, the refreshed VAIO P has a built in optical trackpad to the right of the 8″ 1600×768 display which neighbors the left/right mouse click buttons on the left. Thrown in for good measure is an an accelerometer which allows you to shake and flick your way around the internet, Everywair 3G, GPS, digital compass and support for PS3 Remote Play (provided you’re running firmware 3.30 and up). Running Windows 7 Home Premium with an optional upgrade to Professional, the entry-level model features an Intel Atom Z530 clocking in at 1.6 GHz while the top-of-the-line model packs an Atom Z560 at 2.13 GHz. RAM tops out at 2GB, and you have your choice of either a 64, 128, or 256GB SSD. The new VAIO P starts at $799.

Catch the PR after the break.

Sony delivers a smarter on-the-move computing experience: Ultra-portable, easy to carry new VAIO P Series
10 May 2010

• Colourful ultra-portable PC weighs just over 600g
• New design for two-handed operation while standing or walking
• GPS and Digital Compass
• Accelerometer sensor
• Built-in Everywair 3G
• Clear, bright, widescreen VAIO Display Plus
• Easy to use with Quick Web Access

It’s smaller than a notebook and smarter than a smartphone: the colourful VAIO P Series from Sony is your perfect partner for on-the-move computing.

Weighing just over 600g and slipping effortlessly into a bag or jacket pocket, new VAIO P Series gives you all the power of a fully-featured Windows computing experience… and so much more.

Ideal for busy people who can’t sit still, it’s the first VAIO designed for simple operation if you’re standing or walking. The central trackball is complemented by an additional touchpad and mouse buttons. Duplicating the main controls, they’re located at either edge of the screen for comfortable operation with both thumbs while you’re holding the computer in two hands.

VAIO P Series is the first notebook computer from Sony with built-in GPS and a new Digital Compass. Perfect for telling you where you are and what’s happening around you, they can help you find your hotel or a nearby restaurant if you’re standing on the street corner in an unfamiliar city.

A brand-new VAIO Location Search software offers a real-time map view without tying up your web browser. Your map position and orientation are displayed along with nearby Points of Interest and even local weather conditions.

The ultra-light notebook’s ‘on-the-go’ credentials for travellers are boosted with Everywair 3G on-board, giving high-speed connectivity to mobile networks (where available).

New VAIO P is the first notebook from Sony with a built-in accelerometer that responds to physical movements. Just give VAIO a gentle shake to ‘flick’ through pictures or the pages of a PDF document, or navigate back and forth through your web browsing history.

The sensor also recognises when VAIO P Series is turned on its side, automatically ‘flipping’ the screen for easy reading of documents or web pages in portrait mode. The notebook’s additional mouse buttons are perfectly placed for comfortable page-turning when you’re reading in portrait position – just like a paperback book or magazine.

New VAIO P Series is beautifully designed for easy operation, with a comfortable full-pitch keyboard for easy typing, plus a bright, extra-wide VAIO Display Plus that’s ideally proportioned for viewing movies or two web pages side-by-side. There’s also an ambient light sensor that dims screen illumination for comfortable viewing while saving power.

For extra convenience, dedicated buttons are provided for Quick Web Access and one-touch access to VAIO Care. There’s also a handy new Change Resolution button: instantly select a larger font size for easy on-screen reading, or choose maximum detail for HD movie viewing.

Available in five vibrant colours (black, white, pink, green and orange), the new VAIO P Series is complemented by a choice of stylish accessories that includes a distinctively perforated silicone slip case and carry strap.

The new VAIO P Series ultra-portable notebook computer is available from June 2010.

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Back in May, blogs across the Web erupted when word of Microsoft’s planned maximum specs for Windows 7 Starter Edition emerged. To recap, Microsoft had decided to limit the specs for netbooks on which OEMs could pre-install Windows 7 Starter Edition. The move would, in theory, help ensure beefier (and pricier) editions of Win7 got enough attention. Fast forward to today however, and it appears as though Redmond had a change of heart — not only where maximum specs are concerned, but also with the long-reported three app limit. A Microsoft UK spokesperson had this to say:

OEMs and ODMs have the choice to install any version of Windows on a netbook. Starter is an entry version and doesn’t have many of the consumer or business features. The three application limit isn’t there anymore.

The bottom line is that it’s now up to the user to decide which is more important: the attractive price of 7 Starter Edition or the fanned out functionality of pricier versions. You know — the way it should be. Good show, Microsoft.

Thanks, Roger!

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