Ringtone maker adopts ‘pay what you want’ distribution model
Radiohead was the first band to gain recognition for applying a ‘pay what you want’ distribution model to an album and despite its resounding success, not many bands have followed suit. Perhaps it was the hype that made their little experiment a success. A handful of bands have given it a shot since then but they hardly gained the media blitz enjoyed by Radiohead and results have been mixed. Surely this distribution model has its place somewhere however, right? RCP Tones, a ringtone maker we’...
