Apple was the world’s top PC vendor last quarter, having shipped 13.6 million “personal computers” according to market research firm DisplaySearch. The firm includes both Mac computers and iPad tablets in its figures however, whereas most similar reports do not include tablet computers powered by mobile operating systems in the general PC category. Including the iPad, DisplaySearch says that Apple shipped nearly 4 million more PCs than second-ranked HP, which shipped 9.7 million computers in the second quarter. Dell found itself in the No. 3 spot with 7.5 million units shipped, Acer was No. 4 with 7 million units and Lenovo rounded out the top-5 with 4.8 million PCs shipped. Overall, the firm found that PC market growth continued to slow in the second quarter. “Preliminary results show a second consecutive quarter of Y/Y shipment growth rate decline,” said Richard Shim, Senior Analyst for DisplaySearch, in a statement. “While part of the Y/Y decline can be attributed to a strong first half of 2010, the rising tablet PC shipment growth rate begins to point to notebook PC shipment cannibalization.” DisplaySearch’s full press release follows below.

Apple Retakes Top Mobile PC Market Share Position from HP in Q2’11

Tablet PC Shipments Fuel Apple’s 136% Y/Y Mobile PC Growth; Lead on HP Nearly 4 Million Units

SANTA CLARA, CALIF., August 18, 2011—Apple shipped over 13.5 million mobile PCs in Q2’11 for 136% Y/Y shipment growth, overtaking HP for the top spot, according to preliminary results from the latest DisplaySearch Quarterly Mobile PC Shipment and Forecast Report. Nearly 80% of Apple’s mobile PC shipments were iPads, which reached over 10.7 million units, for 107% Y/Y growth. Apple’s total mobile PC shipments (notebook and tablet PCs) were 3.9 million units more than HP’s nearly 9.7 million units for the quarter.

From a category perspective, tablet PCs continue to be the engine of growth for the mobile PC industry. Tablet PC shipments were up nearly 70% Q/Q and over 400% Y/Y with nearly 16.4 million units shipped in Q2’11. Notebook PC shipments were down 2% Q/Q but up 2% Y/Y with nearly 48 million units shipped in Q2’11. A consumer notebook PC adoption slowdown continues to hold back the industry following a 2% Y/Y drop in shipments in Q1’11. Worldwide mobile PC shipments (including notebook and tablet PCs) reached 64.4 million in Q2’11, up 10% Q/Q and 28% Y/Y. Among the top five players, Acer experienced the largest decline in shipment growth. Acer’s shipment growth declined in Q2’11, falling 4% Q/Q and 12% Y/Y.

In the notebook PC category, Samsung and Dell had the fastest shipment growth, up 44% and 33% Y/Y, respectively. Dell was also up Q/Q with 27% shipment growth, as it continues to take advantage of a rebound in commercial market PC shipments. Samsung’s shipments fell 16% Q/Q as it was unable to build off of strong shipment results in EMEA and China. Still Samsung was able to top Q1’11 shipment levels in North America and Asia Pacific.

“Preliminary results show a second consecutive quarter of Y/Y shipment growth rate decline,” saidRichard Shim, Senior Analyst for DisplaySearch. “While part of the Y/Y decline can be attributed to a strong first half of 2010, the rising tablet PC shipment growth rate begins to point to notebook PC shipment cannibalization.”

Tablet PC shipment results show that even after removing Apple from growth rate calculations, worldwide Y/Y tablet PC shipment growth reached 25%, and shipments of non-Apple tablets reached over 5.6 million units for the quarter.

Table 1: Preliminary Q2’11 Worldwide Top Five Mobile PC Shipment Rankings by Brand (millions)

Rank	Brand	Units	Share
1	Apple	13.6	21.1%
2	HP	9.7	15.0%
3	Dell	7.5	11.6%
4	Acer Group	7	10.9%
5	Lenovo	4.8	7.5%

Source: DisplaySearch Quarterly Mobile PC Shipment and Forecast Report

The DisplaySearch Quarterly Mobile PC Shipment and Forecast Report covers the entire range of mobile PC products shipped worldwide and regionally. With analysis of global and regional brands, the Quarterly Mobile PC Shipment and Forecast Report provides an objective, expert view of the market with insight into historical shipments, revenues, forecasts and more. For more information about the report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mailcontact@displaysearch.com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan or more information.

Market research firm NPD Group this week revealed the findings of its recent report entitled, Apple iPad Owner Study II. Among the interesting findings contained within NPD’s research is the revelation that the iPad isn’t responsible for the current decline in the traditional consumer PC market — at least, not according to NPD and its respondents. Research firm IDC estimates that the PC market dipped by over 10% in the U.S. last quarter, and 3.2% globally. In reporting its estimates, IDC said that these declines were due to factors other than the rising popularity of the iPad and other “media tablets.” NPD Group’s new report jibes with that sentiment, as the firm claims that only 14% of early iPad adopters decided against purchasing a traditional PC as a result of their tablet purchases. “The explosion of computer sales when Windows 7 launched, as well as the huge increase in netbook sales at that time, are much more to blame for weak consumer PC sales growth than the iPad,” said Stephen Baker, VP of industry analysis at NPD, in a statement. “Overall it appears that the vast majority of iPad purchases to-date have been incremental to the consumer technology industry.” Hit the jump for the full press release.

NPD: Consumer PC Market May Be Weak But It Isn’t Because of the iPad

PORT WASHINGTON, NEW YORK, MAY 10 2011 – The consumer PC market isn’t floundering because of the iPad, in fact, the rate of cannibalization is actually declining among more recent purchasers, according to leading market research company The NPD Group’s Apple iPad Owner Study II report.

According to the report only 14 percent of early iPad adopters (iPad owners of six months or more) abandoned a PC purchase for an iPad, and that dropped to just 12 percent of iPad owners who purchased over the past holiday season. In fact, cannibalization of netbooks is actually down by 50 percent among more recent iPad buyers, when compared to early adopter buyers.

“The explosion of computer sales when Windows 7 launched, as well as the huge increase in netbook sales at that time, are much more to blame for weak consumer PC sales growth than the iPad,” said Stephen Baker, vice president of industry analysis at NPD. “Overall it appears that the vast majority of iPad purchases to-date have been incremental to the consumer technology industry.”

According to NPD’s Retail Tracking Service, the under $500 segment of the Windows consumer notebook market grew by 21 percent for the 6 months ending March 2011 to become the largest segment of the consumer notebook market.

“The conventional wisdom that says tablet sales are eating into low- priced notebooks is most assuredly incorrect,” continued Baker. “The over $500 Windows consumer notebooks market is where PC sales have been impacted the most, with a 25 percent decline from October 2010 to March 2011.”

It’s more than likely that iPad sales added billions of dollars to the industry’s coffers after years of ASP declines draining the market. According to the report, nearly 75 percent of consumers who bought an iPad for themselves said they had no intentions of buying anything else, making all of those iPad purchases incremental sales volume.

That additional volume has spurred the development of new accessories opportunities that also serve to direct more money into the retail market. Approximately 83 percent of iPad owners have purchased an accessory for their iPad, with cases being the most popular. The sales opportunities are being spread across all manufacturers and retailers, not just Apple. Approximately 50 percent of all cases are non-Apple branded, and according to the report about 50 percent of cases and more than 60 percent of screen protectors were purchased at a different store than where the consumer purchased their iPad.

While consumers looked far and away to find the right product to accessorize their iPad, the expansion of distribution in the fourth quarter for the device itself had little impact on sales shares. Best Buy and Apple sold 3/4 of all devices during the holiday period. Comparatively speaking the carrier stores had much weaker results, accounting for just 3 percent of sales. Clearly, consumers’ indifference to 3G connectivity was a driving factor as sales for the basic $499 WiFi only iPad increased by almost 33 percent during the holiday period to nearly one-in-three sales.

“Consumers just do not see the utility in 3G connectivity,” said Baker. “There’s an added expense for the device and for the service, something a majority of iPad owners aren’t willing to pay. Since most iPads rarely venture away from home the value of a 3G connection is likely to diminish, especially as other tablets enter the market and pricing starts to fall. When every penny counts, features that aren’t core to the user becoming increasingly marginalized as manufacturers fight for every sale.”

Methodology
The survey, completed in March, was fielded to an online U.S. representative sample of adults (18+) to measure trends from NPD Group’s Apple iPad: Consumers’ Perceptions and Attitudes Report (March 2010), and Apple iPad Owners Study (August 2010). Additionally, a pre-identified sample of Apple iPad owners from NPD’s Proprietary Online Registered Panel was augmented.

Apple’s iPad has left the traditional PC market in a state of flux and in a painful bit of irony for Apple’s competition, the Cupertino company is also one of the few manufacturers whose traditional PC business managed to grow last quarter. Research firm IDC released its first-quarter figures on Wednesday and detailed bleak times for the bulk of PC makers in the U.S. and globally. Stateside, Apple and Toshiba were the only companies with significant market shares whose shipments grew year-over-year; Apple’s shipments climbed 9.6% to 1.375 million units and Toshiba shipped 1.663 million units for a 10.4% increase. Overall however, the market was down 10.7%, with Dell and Acer having recorded the biggest loses. Dell’s shipments declined 11.8% while Acer’s U.S. PC shipments slid a massive 42.1% year-over-year, from 2.298 million units in the first quarter of 2010 to 1.331 million in the same quarter this year. Globally, Lenovo was the biggest winner as its shipments grew an impressive 16.3% to 8.172 million units. Acer was again the biggest loser, with total shipments dropping 15.8% from 10.733 million units in the first quarter last year to 9.039 million units in the first quarter of 2011. Hit the jump for IDC’s full press release.

Global PC Market Contracts in the First Quarter, But Swaths of Growth Remain, According to IDC

13 Apr 2011

FRAMINGHAM, Mass., April 13, 2011 – A myriad of factors contributed to the first contraction in the worldwide PC market since the end of the recent recession. Global PC shipments declined 3.2% during the first quarter of 2011 (1Q11) compared to the same time last year, according to the International Data Corporation (IDC) Worldwide Quarterly PC Tracker. Although the forecast for the quarter was already conservative – IDC expected a mere 1.5% growth in shipments – a steady but still cautious business mentality and waning consumer enthusiasm persisted. A spike in fuel and commodity prices and the disruptions in Japan added to the mix, further dampening a market struggling to maintain momentum.

The PC market showed clear indications that after more than a year of impressive purchases, frugality tinged with a shift of focus will be the norm for the time being. Despite promising economic sentiments, mature regions appear to be more focused on necessary replacements as a relative dearth of compelling reasons were present to buy secondary PCs. Emerging markets fared better due to lower saturation rates, but also slowed somewhat with Asia/Pacific (excluding Japan) slowing to a 5.6% growth and China continuing to cool off after a momentous 2010.

“While the consequences of events in the Middle East and Japan remain unclear, these will surely be factors that will influence short term market performance for 2011,” said Jay Chou, senior research analyst with IDC’s Worldwide Quarterly PC Tracker. “Long-term success will depend on hardware manufacturers being able to articulate a message that is beyond simple hardware specifications. ‘Good-enough computing’ has become a firm reality, exemplified first by Mini Notebooks and now Media Tablets. Macroeconomic forces can explain some of the ebb and flow of the PC business, but the real question PC vendors have to think hard about is how to enable a compelling user experience that can justify spending on the added horsepower.”

“The U.S. and worldwide PC market continues to work through a difficult period that we expect will continue into next quarter, but will start to improve in the second half of the year,” said Bob O’Donnell, program vice president, Clients and Displays. “Slower than expected commercial growth in the first quarter failed to offset the ongoing challenges in the consumer market. While it’s tempting to blame the decline completely on the growth of media tablets, we believe other factors, including extended PC lifetimes and the lack of compelling new PC experiences, played equally significant roles.”

Regional Outlook

• United States – After strong gains for most of 2010, the market has now seen yet another inflection point in the rubber-band effect of the demand cycle that has become prevalent over the past two years. Demand fell back as buyers shifted focus and shipments declined over 10% compared to last year.

• Europe, Middle East, Africa (EMEA) – PC shipments in the EMEA region contracted further than expected in the first quarter, in part the result of continued softness in the consumer space. The business segment also remained cautious, which, combined with sustained high inventory levels in the retail and distribution channel, constrained most vendors’ “sell in” levels this quarter. Growth was expected to remain constrained after a difficult year-on-year comparison and the growth achieved in 1Q10, but demand failed to sustain stronger levels to stimulate higher “sales in” levels in March. The additional impact of the recall of Sandy Bridge systems already in the channel only affected small volumes, but had an adverse impact in terms of cancelled and delayed orders and contributed to some additional disruption.

• Japan was slightly below forecast with a year-over-year decline in shipments of 15.9%. Despite an already conservative forecast that reflected a relative lack of public sector projects, the region struggled in part due to supply constraints and the effect of the earthquake which affected much of March.

• Asia/Pacific (excluding Japan) – Shipments increased only 5.6% in 1Q11, similar to the trend in the fourth quarter of 2010. Despite the Lunar Year season, China failed to reach double-digit growth. However, other major markets helped to pick up some of the slack.

Vendor Outlook -

• HP declined 2.8% compared to the first quarter of 2010. The vendor managed to outperform most markets, taking advantage of surging demand in Latin America, but struggled in Asia/Pacific (excluding Japan).

• Dell experienced disappointing sales in its key markets, including lackluster consumer demand in the U.S. and tepid business volume, but the decline was offset by significant strides in emerging markets, including major wins in PRC. The vendor slightly outperformed the market with volume declining at 1.8%.

• Acer was affected by continued turbulence in EMEA, its biggest market. Moreover, the vendor is stilling feeling the pullback in the Mini Notebook and Consumer space, while its upcoming tablets have yet to fill in the void. In the U.S., Acer also ceded its place to a surging Apple in the US.

• Lenovo significantly outperformed the market with shipments posting 16.3% growth. The vendor continued its dominance in Asia/Pacific while maintaining a disciplined channel expansion in other markets. Both its Desktop and Portable PCs grew in double digits compared to the same quarter in 2010.

• Toshiba finished 1Q11 with 3.8% growth. Its unwavering focus on solid designs in the Portable PC space and a relative lack of exposure in the Mini Notebook segment helped it to keep on a steadier course. Solid gains were reported in all markets except EMEA.

Top 5 Vendors, Worldwide PC Shipments, First Quarter 2011 (Preliminary) (Units Shipments are in thousands)

Source: IDC Worldwide Quarterly PC Tracker, April 13, 2011

Table notes follow the last table

Top 5 Vendors, United States PC Shipments, First Quarter 2011 (Preliminary) (Units Shipments are in thousands)

Source: IDC Worldwide Quarterly PC Tracker, April 13, 2011

Led by tremendous continued demand for Apple’s iPad, tablet sales helped drive impressive 19% fourth-quarter growth in the global PC market according to research firm Canalys. Strong Mac and iPad sales resulted in 241% growth year-over-year for the Cupertino-based company, which passed Dell this quarter to become the third-largest PC vender in the world. Shipments jumped from 3.4 million to 11.5 million units, and Apple now owns 10.8% of the global PC market. Ahead of Apple is Acer, which saw 8.8% growth year-over-year in the fourth quarter. The company shipped 13.6 million PCs amounting to 12.8% of the global market. Atop the list with 17.7% of the market is HP, which shipped 18.7 million computers in the fourth quarter. Year-over-year growth slowed to 2.9%, however, while companies like Dell and Lenovo showed double-digit growth. HP plans to enter the tablet market in the first half of this year, and it is expected to announce its first tablet devices at a press event next month.

As to whether or not tablets like the Apple iPad should be included in PC sales figures, Canalys Senior Analyst Daryl Chiam addresses the question quite well: “Any argument that a pad is not a PC is simply out of sync,” Chiam said in a statement. “With screen sizes of seven inches or above, ample processing power, and a growing number of applications, pads offer a computing experience comparable to netbooks. They compete for the same customers and will happily coexist. As with smart phones, some users will require a physical keyboard, while others will do without.” Hit the break for Canalys’ full release.

Canalys reports global PC market growth of 19% in Q4 2010
- Apple climbs to third place worldwide

Palo Alto, Singapore and Reading (UK) – Wednesday, 26 January 2011

Canalys today announced strong PC industry growth of 19% in Q4 2010, with Apple climbing to third place in the market, thanks to impressive iPad and Mac sales, as well as fast growth in Asia Pacific. The analyst company attributes the majority of Q4 market growth to the rising demand for pads, a new product category.

‘Pads gave consumers increased product choice over the holiday season,’ said Canalys Analyst Tim Coulling. ‘While they do not appeal to first-time buyers or low-income households, they are proving extremely popular as additional computing devices.’

Canalys urges vendors to accept new market realities, by recognizing pads as an integral new component of the overall PC landscape. Unlike other analyst companies, Canalys incorporates pad shipments, such as the Samsung Galaxy Tab and Apple’s iPad, in its total PC market report.

‘Pads gave the market momentum in 2010, just as netbooks did the year before,’ said Canalys Senior Analyst Daryl Chiam. ‘We are encouraging vendors to plan for the future and not to remain stuck in the past.’

‘Any argument that a pad is not a PC is simply out of sync,’ said Chiam. ‘With screen sizes of seven inches or above, ample processing power, and a growing number of applications, pads offer a computing experience comparable to netbooks. They compete for the same customers and will happily coexist. As with smart phones, some users will require a physical keyboard, while others will do without.’

‘Each new product category typically causes a significant shift in market shares,’ said Chiam. ‘Apple is benefiting from pads, just as Acer, Samsung and Asus previously did with netbooks. The PC industry has always evolved this way, starting when Toshiba and Compaq rode high on the original notebook wave.’

At a regional level, Asia, especially China and India, continued to outperform most of the other global markets, to the benefit of Lenovo and Dell. In the United States, sales recovered somewhat, while Europe, the Middle East and Africa remained an ongoing concern due to substantial consumer inventory build-up. Moving forward, inventory issues will be exacerbated by rising VAT levels across five countries – Poland, Latvia, Slovakia, Switzerland and the UK – as well as the urgency created by the upcoming Intel refresh. As a result, Canalys predicts significant retail discounting in this region during the first quarter.

Other bright spots for the PC industry included accelerating corporate refresh programmes, as Windows 7 became an accepted operating system. This trend favoured vendors with a solid presence in B2B, notably HP, Dell and Lenovo. Canalys also noted strong demand for servers and storage, driven by substantial investment in data centre infrastructure.

‘Recessionary budgets are over for most companies, and IT expenditure is again being used as a catalyst for growth,’ said Coulling. ‘The performance of the corporate market, however, contrasts starkly with the decline in public sector expenditure in most Western countries. The big service-led companies, which profited greatly from huge government-led contracts, are in for a tough 2011.’

Just in case the current economic climate didn’t tip you off, Gartner has issued new predictions for PC sales in 2009 and things don’t look good. You don’t say? According to the firm, the PC market is in for its sharpest decline ever in 2009 with sales expected to drop a massive 11.9 percent. Should Gartner’s prediction be accurate, the PC business is in for a decline nearly three times its current record slide of 3.2 percent in 2001. Insights from George Shiffler, research director at Gartner:

The PC industry is facing extraordinary conditions as the global economy continues to weaken, users stretch PC lifetimes and PC suppliers grow increasingly cautious.

The firm sees laptop sales rising around 9 percent year-over-year in 2009 while progress in the portable department is offset, and then some, by a steep 32 percent drop off in desktop sales. Gartner also predicts a 10.4 percent sales decline in emerging markets which saw an 11.1 percent growth in its prior worst year, 2002. Long story short, 2008 was bleak and 2009 is shaping up to be even worse.

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