On Monday Nokia announced that it’s killing off the Ovi brand. Beginning in July and August, the Finnish firm will rebrand its Ovi products under the “Nokia services” moniker, and the transition will continue into next year. “By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for our partners and consumers alike,...

Nokia has replaced its famous Nokia Sans font with a new “Nokia Pure” typeface as part of its effort to re-brand itself.  Nokia said on its blog that the “the letters [of the new font] flow into each other somewhat, creating the impression of forward movement.” The new typeface will be used throughout the user interface — in areas such as the user menu and dial pad — on future Nokia phones, although Nokia hasn’t provided official shots of it in use, just renders. It’s ...

Looks like AT&T may be overhauling the data plans for its non-smartphone lineup. AT&T is reportedly ditching the name “MEdia Net” and rebranding all of its data packages with the brilliantly simplistic term “Data”.  Accompanying the name change is a price drop, at least on AT&T’s unlimited messaging and data plan. The current MEdia Max Unlimited plan will become “Messaging and Data Unlimited” and will see a $5 price drop from $35 to $30. Family Talk and B...

As we reported yesterday, Canada’s Fido has undergone a serious re-branding effort (with a fugly logo to boot) to position itself as a low-cost, no system access/hidden fees alternative to the big name carriers in the Canadian wireless marketplace. Offering plans for a little as $15 a month and most phones going for $0 on a 2-year deal, Fido hopes to prove to be a huge hit with cost-conscious consumers. The most popular plan from the new Fido could very well be Full Fido, which offers 2,000 per-second m...