'Robbie Bach'

No new Xbox Console in Microsoft’s future

By: |Jan 10th, 2009 at 04:45PM
Filed Under: Xbox 360
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For those of you that have been sitting at home, pining away for a shiny new Xbox-branded console to replace your ailing 360, you might want to consider taking up a new hobby. Robbie Bach, president of MS’ entertainment division, revealed that the company has decided to focus its efforts on continuing development of the existing generation console for the foreseeable future. According to the company, research has proven that fewer gamers are in the market to upgrade their existing system these days, lik...

Microsoft Exec: 6.9 million iPhone 3Gs? Pfft, so what?

By: |Oct 24th, 2008 at 05:30AM
Filed Under: Apple, AT&T, GSM, Handsets, HSDPA, News, Opinions, RIM, Windows Mobile
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In the past few days, the Internet has been set ablaze by news of the iPhone’s success, AT&T’s suffering profits because of it, and all the Apple gloaters doin’ they thang. Well, in other news, a particular executive over at Microsoft is taking a cue from Steve Ballmer and is acting all unimpressed after having had a bottle full of Haterade. Robbie Bach, who runs the Entertainment & Devices division of MS, which includes all WinMo devices, says that this sort of thing was to be expec...